Nazari & GwajiKafofin watsa labarun & Tasirin Talla

Hootsuite: Yadda ake Ƙara Google Analytics 4 UTM Campaign Bibiyar Zuwa Saƙonnin Kafofin Sadarwa Na Zamani

Yin amfani UTM sigogi don hanyoyin haɗin yanar gizon ku da aka rarraba yana da mahimmanci don ingantaccen tallan dijital. Suna samar da ingantaccen tsari don bin diddigin tasirin kamfen ɗin ku na kafofin watsa labarun a ciki Google Analytics (GA4) ta hanyar ba ku damar ganin daidai adadin zirga-zirgar gidan yanar gizon da aka samu daga takamaiman hanyoyin haɗin yanar gizo da aka raba a kan dandamalinku.

Wannan bayanin yana da mahimmanci don kimanta aikin kamfen ɗin daidaikun mutane, fahimtar halayen abokin ciniki, da haɓaka dabarun tallan ku don mafi kyau. Roi. Ƙarin fa'idodin sun haɗa da:

  • Ingantattun Bibiya: Haɗa sigogin UTM zuwa naka URLs don bin diddigin nasarar kamfen ɗin ku na kafofin watsa labarun a kan dandamali daban-daban.
  • Ingantattun Bincike: Bincika waɗanne dandamali, yaƙin neman zaɓe, da nau'ikan abun ciki ke tafiyar da zirga-zirga da juyawa.
  • Ingantaccen Gudanar da Yaƙin neman zaɓe: Gano mafi tasiri ƙoƙarin kafofin watsa labarun da rarraba albarkatu daidai.

Hootsuite

Hootsuite cikakken dandamali ne na sarrafa kafofin watsa labarun da aka tsara don daidaikun mutane, kasuwanci, da ƙungiyoyi don aiwatarwa da saka idanu dabarun hanyoyin sadarwar su a cikin cibiyoyin sadarwa da yawa daga dashboard guda. Yana ba masu amfani damar tsara saƙonni, yin hulɗa tare da masu sauraron su, auna tasirin kamfen ɗin su, da sarrafa kasancewar kafofin watsa labarun su yadda ya kamata. Siffofin sun haɗa da:

  • Bayan Jadawalin da Bugawa: Masu amfani za su iya tsara saƙonnin gaba a kan dandamali na kafofin watsa labarun da yawa, gami da Twitter, Facebook, Instagram, LinkedIn, da ƙari. Wannan yana taimakawa kiyaye daidaiton kasancewar ba tare da yin post a ainihin lokacin ba.
  • Sa ido kan kafofin watsa labarun: Hootsuite yana ba da kayan aiki don saka idanu kan kalmomi, ambaton alamar, da yanayin masana'antu. Wannan yana ba masu amfani damar kasancewa da masaniya game da kasancewar tambarin su akan layi kuma da sauri shiga tare da masu sauraron su.
  • Nazari da Rahoto: Dandalin yana ba da cikakkun bayanai na nazari da rahotanni masu iya daidaitawa waɗanda ke taimaka wa masu amfani su fahimci aikin kamfen ɗin kafofin watsa labarun su da dabarun su, gami da ƙimar haɗin kai, haɓakar mabiya, da ƙari.
  • Haɗin gwiwar .ungiyar: Hootsuite yana goyan bayan haɗin gwiwar ƙungiya ta hanyar ƙyale masu amfani da yawa don sarrafa asusun kafofin watsa labarun, tare da fasalulluka waɗanda suka haɗa da aikin ɗawainiya da yarda da ayyukan aiki.
  • Cututtuka da Gudanarwa: Masu amfani za su iya tsarawa da adana abun ciki don kafofin watsa labarun a Hootsuite, yana sauƙaƙa sarrafawa da raba abun ciki mai shiga tare da masu sauraron su.
  • Yanayin Tsaro: Dandalin ya haɗa da fasalulluka na tsaro kamar amintattun hanyoyin shiga, matakan izini, da kuma yarda da ayyukan aiki don kare asusun kafofin watsa labarun.
  • HaɗuwaHootsuite yana haɗawa da kayan aiki da dandamali daban-daban, gami da Google Analytics, Salesforce, Da kuma Adobe, haɓaka aikin sa da kuma samar da ingantaccen tsarin kasuwanci.

Hootsuite kayan aiki ne mai ƙarfi don sarrafa kafofin watsa labarun. Yana ba da fasaloli waɗanda suka dace da fannoni daban-daban na tallan kafofin watsa labarun (SMM), daga tsarawa da nazari zuwa haɗin gwiwar ƙungiya. Ko kuna son daidaita tsarin tafiyar da kafofin watsa labarun ku, haɓaka haɗin gwiwar masu sauraro, ko samun zurfin fahimta game da ayyukan kafofin watsa labarun ku, Hootsuite yana ba da ingantaccen, ingantaccen bayani.

Fara Gwajin Kyauta na Hootsuite

Yadda ake Amfani da Ma'aunin UTM a cikin Hootsuite

Saita Ma'aunin UTM don Google Analytics

  1. Samun Mawaki: A cikin Hootsuite, kewaya zuwa Mawaƙa inda kuka ƙirƙiri abubuwanku.
  2. Saka da Gajarta hanyoyin haɗi: Manna URL ɗin ku a cikin yankin abun ciki. Zaɓi zaɓin gajarta, Gajarta tare da Ow.ly, don mafi tsafta da hanyoyin hanyoyin sarrafawa.
  3. Ƙara Ma'aunin Bibiya: Zaba Ƙara tracking kuma zaþi Keɓance ko saiti.
  4. Zaɓi Google Analytics: A cikin sashin bin diddigin, zaɓi Google Analytics don samun dama ga takamaiman UTM sigogi.
  5. Keɓance Ma'auni: Sanya ƙima ga kowane ma'auni, yana nuna tushen, matsakaici, yaƙin neman zaɓe, abun ciki, da kalmar da ta dace da gidanka.
  6. Aiwatar da BitaAiwatar da saitunan don ganin sabunta hanyar haɗin yanar gizo a cikin samfoti na post ɗinku, cikakke tare da sigogin UTM.
Binciken Hootsuite: Binciken Kamfen UTM na Google Analytics

Haɓaka saitattu a cikin Hootsuite don yaƙin neman zaɓe daban-daban ko nau'ikan posts don daidaita tsarin ƙara sigogin UTM, tabbatar da daidaito da adana lokaci a cikin sarrafa kafofin watsa labarun ku.

Hootsuite's GA4 Haɗin kai

Hootsuite's haɗin kai tare da Google Analytics 4 yana haɓaka tsarin bin diddigi da nazarin ƙoƙarin ku na kafofin watsa labarun. Wannan haɗin kai yana ba da damar:

  • Tarin Bayanai mara kyau: Aika bayanai ta atomatik daga hanyoyin haɗin yanar gizon ku zuwa GA4, yana tabbatar da cikakken sa ido na hulɗar mai amfani.
  • Nazari mai zurfi: Yi amfani da manyan kayan aikin nazari na GA4 don samun zurfin fahimta game da halayen mai amfani da aikin kamfen.
  • Hadakar Rahoton: Duba ma'aunin kafofin watsa labarun ku tare da sauran nazari don cikakken ra'ayi na ƙoƙarin tallan ku na dijital.

Ta hanyar haɗa sigogin UTM zuwa hanyoyin haɗin yanar gizon ku da kayan aikin haɓaka kamar Hootsuite, zaku iya haɓaka inganci da tasiri na kamfen ɗin ku. Haɗin kai tare da dandamali na nazari kamar GA4 yana ƙara ƙarfafa masu kasuwa don bin diddigin aiki da haɓaka dabarun don ingantacciyar sakamako.

Douglas Karr

Douglas Karr shine CMO Bude INSIGHTS kuma wanda ya kafa Martech Zone. Douglas ya taimaka da yawa na nasara MarTech farawa, ya taimaka a cikin ƙwazo na sama da $5 biliyan a Martech saye da zuba jari, kuma ya ci gaba da taimaka wa kamfanoni wajen aiwatar da sarrafa sarrafa tallace-tallace da dabarun talla. Douglas ƙwararren ƙwararren dijital ne na duniya kuma ƙwararren MarTech kuma mai magana. Douglas kuma marubuci ne da aka buga na jagorar Dummie da kuma littafin jagoranci na kasuwanci.

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