Yahoo! Binciken Talla Marketing Ka rasa ni!

Direct Mail is an expensive medium. Because it's expensive, it can't be done haphazardly. I used to tell my clients that the opportunity to gain someone's attention with Direct Mail was directly related to the distance between their mail box and their trash can. The only part of a direct mail campaign that's more important than the target and the piece is the ability to execute on the campaign.

A yau, na karɓi kyakkyawar ƙirƙirar yanki ta Mail kai tsaye daga Yahoo! Binciken Talla. Wannan tayin ya kasance daraja ta $ 75 zuwa ga wasu tallan tallace-tallace a kan Yahoo! injin bincike. Tunda yanzu na fara a hanyar sadarwar jama'a don Sojojin Ruwa Navy, I've been doing some testing with some keyword buys.

Yahoo! Bincika Kamfen Gangamin Wasikun Kai tsaye

The fine print, of course, is that you need to put a $30 non-refundable deposit into the account. That's still $45 worth of clicks that I could have used, though, so I tried to sign up. I say gwada saboda wannan sakon kuskuren ya sadu da ni ƙasa da sau 4 a cikin rajista da tsarin biyan kuɗi:

Yahoo! Kuskure

Direct Mail has one thing in common with any advertising. You must be able to deliver your product or service as soon as the prospect walks through the door. Inability to deliver does more damage than not advertising at all. I'm hoping that this Yahoo! campaign was a sample campaign sent out to a few folks to test the ability of their system to handle registration and purchases… but the truth is probably the opposite. They lost me! After 4 attempts, I'm not returning.

Yahoo! most likely spent hundreds of thousands of dollars on this direct mail piece. And the poor Marketing Director, who designed a fantastic piece, will probably be blamed for the campaign's poor performance.

Sai dai idan, ba shakka, Yahoo! ya faru don karanta blog. 🙂

5 Comments

  1. 1

    Nakan cika da mamaki koyaushe idan manyan kamfanoni suka jujjuya abubuwa kamar haka. Sun yi sa'a da ka basu dama hudu, yawancin mutane zasu tsaya a karo na farko ko na biyu. Abin baƙin ciki ga “ƙaramin saurayin” idan muka yi kuskure kamar wannan, abokan cinikinmu da wuya su ba mu zarafi na biyu.

  2. 2

    Ee, amma Wasikun Kai tsaye suna da tsada ne kawai idan ba ayi sosai ba. Idan an yi shi da kyau, to yana iya zama mai tsada. Yana iya kashe kuɗi fiye da wani abu mai rahusa / kyauta kamar tallan imel, amma yana daƙarin samun nasara. Abune mai auna, wanda za'a iya kera shi, kuma za'a iya gwada shi. Bari mu ga rediyo ko TV suna yin HAKA. (Don haka sayeth masanin DM! 😉)

    Erik Deckers
    Hangen nesa

    • 3

      Eric,

      Na yarda! Kamata ya yi na ce 'muhimmiyar saka jari' maimakon 'tsada'. Ba kuɗi ne sosai ba idan aka yi shi daidai kuma yana taimakawa wajen fitar da kuɗaɗen shiga. Heck, Na kasance a shirye, shirye, kuma zan iya amsa wannan yanki!

      Doug

  3. 4

    Eric,

    Babban sharhi. Marketingungiyar talla ta Yahoo ta kwanan nan ta rasa yawancin mutanen kirki don farawa da gasa. A koyaushe ina tunanin ɗayan mafi kyawun tallan kai tsaye shine Jay Abraham - wataƙila su bashi kira.

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