Haɓaka Haɓaka Haɓaka Haɓaka Haɓaka Haɓaka Wasan Wasan - Anan Ga Yadda Ake Cin Hanci
Tatsuniyar da ta tsufa kamar lokaci: wasannin hannu suna ba da kuɗi da yawa don samun sabbin masu amfani yayin riƙe su yana ganin raguwa. Na baya-bayan nan binciken bayanan game apps daga Pushwoosh ya nuna rashin jin daɗi ga aikace-aikacen wasanni, musamman waɗanda ke kan Android: ƙimar ƙimar su ta ƙaru zuwa 75.4% ta Rana ta 30. A haka, fiye da rabin masu sauraro masu tsada-samu sun daina aiki a daidai wannan ranar da aka shigar da app ɗin wasan. .
A cikin wannan yanayin da ake ganin kamar na mutuwa, akwai wata hanya ta juya teburin? Teamungiyar Pushwoosh ta sami ɗaya - anan shine tsarin dabarun ku wanda aka goyi bayan bayanan baya-bayan nan.
1. Sake daidaita Sayenku da Ƙoƙarin Riƙewa
Hankali: Samun sabbin 'yan wasa da yawa yana da haɗari ga riƙewa kamar gazawar jawo kowane masu amfani kwata-kwata. Binciken bayanan mu ya bayyana cewa mafi girman ƙimar ƙima a cikin kwanaki 1, 7, har ma da 30 yana faruwa lokacin da ƙimar haɓakar app ta kasance ƙasa ko girma fiye da matsakaici.
Matakan da za a ɗauka:
- Dalili mai yiwuwa a bayan wannan hoton shine m mai amfani saye. Don rage yawan kuɗin ku, ƙila kuna buƙatar sake duba dabarun sayan ku tare da kamfen ɗin ku don daidaita ƙoƙarin.
- Samun wahayi ta hanyar ƙa'idodin wasan haɓaka a hankali. Mun sami wasu lokuta kaɗan na wasannin wayar hannu tare da ƙananan ƙimar girma waɗanda kuma suna jin daɗin ƙarancin ƙima. A bayyane yake, waɗannan ƙa'idodin sun gano yadda ake samun da kuma riƙe masu amfani da su masu daraja - haka za ku iya!
2. Don ƙarfafa Rikowa da Rage Churn, Ƙarfafa Ayyukan Mai Amfani A cikin Wasan ku
Hankali: Ka'idodin wasanni tare da adadi mai yawa na yau da kullun (DAU) da masu amfani da aiki kowane wata (WOW) suna da ƙananan ƙimar Churn da ƙimar Riƙewa mafi girma sune. Wannan yana nufin ƴan wasan da ke da hannu sun fi yin aiki a cikin ƙa'idar a cikin gajeren lokaci da kuma cikin dogon lokaci.
Matakin da za a ɗauka: yi aiki kan haɓaka ayyukan masu amfani na yau da kullun a cikin wasanku - ta hanyar haɓaka tayin yau da kullun, mako-mako, da kowane wata, misali. Wannan shine yadda mashahurin GC.SKINS app ya haɓaka DAU by 16.62% a cikin watanni takwas. Mafi kyawun sashi shine cewa ƴan kasuwar wasan sun sami wannan haɓaka ta hanya mara ƙarfi - ta hanyar aika sanarwar turawa ta atomatik akan jadawali.
Kuma wannan shine inda zamu wuce zuwa muhimmiyar dabara ta gaba…
3. Don Haɓaka Haɗin kai A cikin Wasan App, Fara Kashe Ta hanyar Shagaltar da Masu Amfani da Saƙon ku
Hankali: Babban sanarwar turawa CTRs da CTRs masu amfani sun daidaita tare da manyan lambobi na DAU da MAU, binciken mu ya tabbatar. Wannan yana nufin muddin kun ci gaba da 'yan wasa masu sha'awar sadarwar ku, masu amfani za su ci gaba da dawowa zuwa app ɗin ku.
Matakan da za a ɗauka:
- Da farko, sami ƙarin 'yan wasa don ficewa don sanarwar tura ku. Idan kuna duban cikakkun ƙididdiga a cikin binciken Pushwoosh, za ku ga cewa babban kaso na ƴan wasan da aka zaɓa halayen ƙa'idodin wasan ne tare da saƙo mai girma da kuma fitaccen aikin mai amfani.
- Gwada duk hanyoyin da za a inganta danna saƙon ku: daga na zamani maras lokaci kamar tayin iyakacin lokaci zuwa dabarun gwaji da kwafi. Gwaji shine mabuɗin kalmar anan: A/B/N gwada ra'ayoyin ku kuma kawai auna dabarun nasara!
Tare da babban riƙewa yana zuwa mafi girma kudaden shiga
Kamar yadda kake gani yanzu, babban haɗin gwiwa (CTRs, DAU, da MAU) yana haifar da ingantaccen riƙewa, wanda, bi da bi, yana biye da karuwar kudaden shiga. Tasirin tarawa yana bayyane musamman lokacin da aka sami kuɗi game da wasan hannu tare da tallan in-app, amma idan kasuwancin ku ya ƙidaya akan sayayya-in-app, tabbas kuna iya dogaro da ƙa'idodi iri ɗaya.
Ga misali mai ban sha'awa: ƙa'idar wasa ɗaya daga samfurin bincikenmu ta sami nasarar wuce tsaka-tsaki a kowane fage!
Me ya sa ba za ku ɗauki irin wannan ba Shiga → Rike → Girma ku kusanci ku ga yadda zai amfane ma'aunin ku?
Samun Fahimtar Hannun Farko Game da Ci gaban App ɗin Wasan
Gano na bana alamomi don ma'auni 14 masu mahimmanci ƙayyadaddun don iOS/Android kuma an rushe ta hanyar girman masu sauraro na app app. Nemo waɗanne ma'auni da tweaks a cikin dabarun tallanku suna da mafi girman tasiri akan haɓakar app ɗin ku. Samun damar yin amfani da dabarun da aka tabbatar da filin kuma sama da 23 shawarwari masu amfani wanda aka kwatanta da misalai da nazarin shari'a daga manyan aikace-aikacen wasan.