Nazari & GwajiCRM da Bayanan BayanaiWayar hannu da Tallan

Haɓaka Haɓaka Haɓaka Haɓaka Haɓaka Haɓaka Wasan Wasan - Anan Ga Yadda Ake Cin Hanci

Tatsuniyar da ta tsufa kamar lokaci: wasannin hannu suna ba da kuɗi da yawa don samun sabbin masu amfani yayin riƙe su yana ganin raguwa. Na baya-bayan nan binciken bayanan game apps daga Pushwoosh ya nuna rashin jin daɗi ga aikace-aikacen wasanni, musamman waɗanda ke kan Android: ƙimar ƙimar su ta ƙaru zuwa 75.4% ta Rana ta 30. A haka, fiye da rabin masu sauraro masu tsada-samu sun daina aiki a daidai wannan ranar da aka shigar da app ɗin wasan. .

Ƙimar Wasan Waya ta Android

A cikin wannan yanayin da ake ganin kamar na mutuwa, akwai wata hanya ta juya teburin? Teamungiyar Pushwoosh ta sami ɗaya - anan shine tsarin dabarun ku wanda aka goyi bayan bayanan baya-bayan nan.

1. Sake daidaita Sayenku da Ƙoƙarin Riƙewa

Hankali: Samun sabbin 'yan wasa da yawa yana da haɗari ga riƙewa kamar gazawar jawo kowane masu amfani kwata-kwata. Binciken bayanan mu ya bayyana cewa mafi girman ƙimar ƙima a cikin kwanaki 1, 7, har ma da 30 yana faruwa lokacin da ƙimar haɓakar app ta kasance ƙasa ko girma fiye da matsakaici.

Ƙimar Haɓakar App da Ƙimar Kuɗi don Android

Matakan da za a ɗauka: 

  • Dalili mai yiwuwa a bayan wannan hoton shine m mai amfani saye. Don rage yawan kuɗin ku, ƙila kuna buƙatar sake duba dabarun sayan ku tare da kamfen ɗin ku don daidaita ƙoƙarin.
  • Samun wahayi ta hanyar ƙa'idodin wasan haɓaka a hankali. Mun sami wasu lokuta kaɗan na wasannin wayar hannu tare da ƙananan ƙimar girma waɗanda kuma suna jin daɗin ƙarancin ƙima. A bayyane yake, waɗannan ƙa'idodin sun gano yadda ake samun da kuma riƙe masu amfani da su masu daraja - haka za ku iya!

2. Don ƙarfafa Rikowa da Rage Churn, Ƙarfafa Ayyukan Mai Amfani A cikin Wasan ku

Hankali: Ka'idodin wasanni tare da adadi mai yawa na yau da kullun (DAU) da masu amfani da aiki kowane wata (WOW) suna da ƙananan ƙimar Churn da ƙimar Riƙewa mafi girma sune. Wannan yana nufin ƴan wasan da ke da hannu sun fi yin aiki a cikin ƙa'idar a cikin gajeren lokaci da kuma cikin dogon lokaci.

Ƙimar Mai Amfani (DAU) Mai Aiki Kullum


Matakin da za a ɗauka: yi aiki kan haɓaka ayyukan masu amfani na yau da kullun a cikin wasanku - ta hanyar haɓaka tayin yau da kullun, mako-mako, da kowane wata, misali. Wannan shine yadda mashahurin GC.SKINS app ya haɓaka DAU by 16.62% a cikin watanni takwas. Mafi kyawun sashi shine cewa ƴan kasuwar wasan sun sami wannan haɓaka ta hanya mara ƙarfi - ta hanyar aika sanarwar turawa ta atomatik akan jadawali.
Kuma wannan shine inda zamu wuce zuwa muhimmiyar dabara ta gaba…

3. Don Haɓaka Haɗin kai A cikin Wasan App, Fara Kashe Ta hanyar Shagaltar da Masu Amfani da Saƙon ku

Hankali: Babban sanarwar turawa CTRs da CTRs masu amfani sun daidaita tare da manyan lambobi na DAU da MAU, binciken mu ya tabbatar. Wannan yana nufin muddin kun ci gaba da 'yan wasa masu sha'awar sadarwar ku, masu amfani za su ci gaba da dawowa zuwa app ɗin ku.

Riƙewa da Ƙimar Girman App

Matakan da za a ɗauka:

  • Da farko, sami ƙarin 'yan wasa don ficewa don sanarwar tura ku. Idan kuna duban cikakkun ƙididdiga a cikin binciken Pushwoosh, za ku ga cewa babban kaso na ƴan wasan da aka zaɓa halayen ƙa'idodin wasan ne tare da saƙo mai girma da kuma fitaccen aikin mai amfani.
  • Gwada duk hanyoyin da za a inganta danna saƙon ku: daga na zamani maras lokaci kamar tayin iyakacin lokaci zuwa dabarun gwaji da kwafi. Gwaji shine mabuɗin kalmar anan: A/B/N gwada ra'ayoyin ku kuma kawai auna dabarun nasara!

Tare da babban riƙewa yana zuwa mafi girma kudaden shiga

Kamar yadda kake gani yanzu, babban haɗin gwiwa (CTRs, DAU, da MAU) yana haifar da ingantaccen riƙewa, wanda, bi da bi, yana biye da karuwar kudaden shiga. Tasirin tarawa yana bayyane musamman lokacin da aka sami kuɗi game da wasan hannu tare da tallan in-app, amma idan kasuwancin ku ya ƙidaya akan sayayya-in-app, tabbas kuna iya dogaro da ƙa'idodi iri ɗaya.

Ga misali mai ban sha'awa: ƙa'idar wasa ɗaya daga samfurin bincikenmu ta sami nasarar wuce tsaka-tsaki a kowane fage!

Ƙara Haɗin App da Riƙewa

Me ya sa ba za ku ɗauki irin wannan ba Shiga → Rike → Girma ku kusanci ku ga yadda zai amfane ma'aunin ku?

Samun Fahimtar Hannun Farko Game da Ci gaban App ɗin Wasan

Gano na bana alamomi don ma'auni 14 masu mahimmanci ƙayyadaddun don iOS/Android kuma an rushe ta hanyar girman masu sauraro na app app. Nemo waɗanne ma'auni da tweaks a cikin dabarun tallanku suna da mafi girman tasiri akan haɓakar app ɗin ku. Samun damar yin amfani da dabarun da aka tabbatar da filin kuma sama da 23 shawarwari masu amfani wanda aka kwatanta da misalai da nazarin shari'a daga manyan aikace-aikacen wasan.

Zazzage Nazarin Bayanan Pushwoosh da Jagora don Kyauta

Elena Kozlova

Elena shine Manajan Tallan Abun ciki a Turawa, babban dandamalin haɗin gwiwar abokin ciniki don kasuwancin wayar hannu. Hanyoyin fasaha masu sauƙi na Pushwoosh suna taimaka wa 'yan kasuwa su haɓaka haɗin gwiwar 'yan wasa da mannewa tare da sanarwar turawa, saƙonnin in-app, da kuma hanyoyin sadarwa na tushen omnichannel. Sakamakon haka, masu buga wasan tafi-da-gidanka na iya samun nasarar yin monetize aikace-aikacen su da samun ci gaba.

shafi Articles

Komawa zuwa maɓallin kewayawa
Close

An Gano Adblock

Martech Zone zai iya ba ku wannan abun cikin ba tare da farashi ba saboda muna yin monetize da rukunin yanar gizon mu ta hanyar kudaden talla, hanyoyin haɗin gwiwa, da tallafi. Za mu yi godiya idan za ku cire mai hana tallan ku yayin da kuke duba rukunin yanar gizon mu.