Yadda Ake auna Tallafi akan Jarin Media na Zamani
Mun tattauna matsalolin auna kafofin watsa labarun ROI a baya - da wasu iyakokin abin da za ku iya aunawa da yadda tasirin tasirin kafofin watsa labarun yake da tasiri na iya zama. Ba a faɗi haka ba wasu na ayyukan kafofin watsa labarun ba za a iya auna su da daidaito ba, kodayake.
Ga misali mai sauki… shugaban kamfanin tweets a kan rubutun jagoranci, shugabanin kamfanin, da kuma yabawa ma'aikata kan layi wadanda suke yin aiki na kwarai. Waɗannan tweets ɗin ana karanta su kuma ana rarraba su ta ma'aikata, masu yiwuwa, har ma da abokan ciniki. Yawancin lokaci, ma'aikata suna da wadatuwa kuma suna da ilimi game da jagorancin kamfanin, abubuwan da ake fatan zasu kara amincewa da Shugaba kuma kusa kusa, kuma kwastomomin suna iya yin amfani da bayanan da aka raba don yin aiki mafi kyau da samun kyakkyawan sakamako tare da kamfanin taimako. Menene dawo kan zuba jari don halartar Babban Daraktan akan Twitter? Ba sauki a amsa ba, shin?
Don nuna muku yadda zaku iya bin diddigin dawo da saka hannun jari na kamfen ɗin ku na sada zumunta da amfani da wannan ilimin don haɓaka ROI ɗin ku, Na ƙirƙiri wani shafin yanar gizo wanda zai lalata matakan da kuke buƙatar ɗauka don cimma waɗannan burin. Neil Patel, QuickSprout
Neil yana ba da ingantacciyar hanya don auna tasirin tasirin tallan ku na kafofin watsa labarun kai tsaye:
- Saita ku hira a raga
- track sabuntawa
- Sanya darajar kuɗi zuwa kowane juyowa
- Sanya duka fa'idodi ta hanya
- Ayyade duka halin kaka
- bincika sakamako da inganta.
Akwai ƙaramin ragi a cikin wannan dabarun kuma cewa yana amfani da ƙayyadadden farashi ga ƙoƙari amma ba ya ba da izinin sauya dawowa kan saka hannun jari Idan kun auna wannan ROI a cikin watan farko na amfani da kafofin watsa labarun, ƙoƙari ya tabbata amma dawowa na iya zama $ 0. Sanya irin wannan kokarin a kowane wata da kuma bunkasa masu sauraron ku, wanda ke amsa kuwwa da fadada isar ku zai kara dawowar ku. Yawa kamar asusun ritaya yana daɗaɗa sha'awa, don haka ƙoƙarin ku na kafofin watsa labarun!