Me yasa Saurin Shafi yake da mahimmanci? Yadda ake Gwadawa da Ingantata

Me yasa Saurin Shafin yake da mahimmanci?

Yawancin shafuka suna rasa kusan rabin baƙuwansu saboda jinkirin saurin shafi. A zahiri, matsakaiciyar shafin yanar gizon yanar gizo billa kudi shine 42%, matsakaicin tsadar shafin yanar gizon wayar hannu shine 58%, kuma matsakaicin matsakaicin shafin tashoshin dawowa daga 60 zuwa 90%. Ba yawan lambobin yabo ba ta kowane fanni, musamman idan aka yi la'akari da amfani da wayar hannu yana ci gaba da ƙaruwa kuma yana da wahala kowace rana don jan hankali da kiyaye hankalin masu amfani.

Dangane da Google, matsakaicin lokacin lodin shafi na saman shafuka masu saukashi ne har yanzu a kasala 12.8 sakan. Wannan ya hada da wuraren da damar intanet ta wayar hannu ta yawaita kuma saurin 4G wasu daga cikin mafi girman duniya ne. 

Wannan matsakaicin saurin shafin yana da tsayi da yawa, la'akari da kashi 53% na masu amfani suna barin shafuka bayan daƙiƙa 3 kawai - kuma sai kawai ya ƙara lalacewa daga can:

Saurin Shafin da Boimar Bounce

Menene kyakkyawar saurin ɗaukar shafi, to? Kusa-nan take

Abin farin, akwai mafita. Kafin mu kai ga wannan kodayake, bari mu gano ƙarin game da mahimmancin saurin shafi.

Dalilin Gudun Shafi

eMarketer ya nuna cewa a cikin 2019 kashe ad talla na duniya zai wuce $ 316 biliyan kuma kawai yana neman ƙarawa don nan gaba:

Talla na Dijital daga 2017 zuwa 2022

A bayyane yake, nau'ikan suna kashe kuɗi da yawa akan tallace-tallace kuma suna tsammanin samun fa'idodin kasafin su. Amma, lokacin da mutane suka danna talla - da post-danna saukowa shafi ya kasa lodawa - nan da nan sai su latsa a cikin secondsan daƙiƙu kaɗan, sabili da haka, kasafin kuɗin masu tallata ya ɓata.

Abubuwan tsada na saurin shafin yana da yawa kuma yakamata ku mai da saurin shafi shafi fifiko na gaba. Anan ga metan awo da maki da zakuyi la'akari dasu yayin da kuke kimanta kamfen ɗin tallan ku na dijital:

Matsakaicin Inganci

Ba wai kawai ɗaukar shafi mai jinkiri na ɗora masu amfani ba, amma har ila yau yana haifar da ƙimar Score don wahala. Tunda Sakamakon Sakamakon yana da alaƙa da kai tsaye Matsayi ad, kuma a ƙarshe abin da zaku iya biya don kowane latsawa, shafi mai sauƙin ɗaukar hoto a hankali yana rage maki.

Kudin canzawa

Idan mutane ƙalilan ne ke tsayawa suna jiran shafinku ya loda, mutane ƙalilan ne ke samun damar sauyawa. Suna watsi da shafinka tun ma kafin su ga tayin ka, fa'idodi, kiran-aiki, da sauransu.

A cikin kiri, alal misali, har ma da jinkiri na dakika daya a cikin lokutan lodin wayar hannu na iya tasiri tasirin juyawa har zuwa 20%.

Experiwarewar Waya

Rabin rabin shekarar 2016, amfani da yanar gizo ta wayar hannu wuce zirga-zirgar tebur a cikin juzu'i:

Wayai Ya Wuce Taswirar Ra'ayin Desktop

Tare da masu ciyarwa karin lokaci akan wayar hannu, 'yan kasuwa da masu tallatawa an tilasta (kuma har yanzu) tilasta su daidaita. Hanya ɗaya don isarwa kamfen-ingantawa kamfen shine ƙirƙirar shafuka masu ɗorawa da sauri.

Wanne ya kawo mu ga saurin shafi na # 1 wanda ke magance kowane ɗayan waɗannan batutuwan.

Shafukan sauka na AMP Increara Saurin Shafi

AMP, da tsarin bude-tushen wanda aka gabatar a cikin 2016, yana ba da hanya ga masu talla don ƙirƙirar walƙiya-da sauri, ɗakunan yanar gizo na wayoyin hannu masu laushi waɗanda ke fifita kwarewar mai amfani sama da komai. 

Shafukan AMP suna da ban sha'awa ga masu tallatawa saboda suna sadar da lokutan ɗorawa nan take, yayin da har yanzu suke tallafawa wasu salo da keɓancewar al'ada. Suna ba da damar saurin fassarar shafi mai saukarwa, saboda suna takura HTML / CSS da JavaScript. Hakanan, ba kamar shafukan wayar hannu na gargajiya ba, shafukan AMP suna ta atomatik ta Google AMP Cache don saurin lokutan ɗorawa akan binciken Google.

A matsayinka na jagora a bayan bugawa da ingantawa, Instapage yana ba da ikon ƙirƙirar shafukan sauka bayan danna danna amfani da tsarin AMP:

Shafukan Wayar Hanzari (AMP)

Tare da Instapage AMP magini, yan kasuwa da masu tallatawa zasu iya:

  • Createirƙiri AMP bayan-danna shafukan sauka kai tsaye daga dandalin Instapage, ba tare da mai haɓakawa ba
  • Inganta, gwajin A / B, da buga shafukan AMP zuwa WordPress ko wani yanki na al'ada
  • Bayar da mafi kyawun ƙwarewar wayar hannu, ƙara ƙimar maki, kuma ƙara yawan juyowa

AMP Inganta Ingancin Shafin Waya

Ingantaccen Shafin Waya (AMP) Ingantawa

Kamfanin Eargo mai ba da taimako na jin sauyi ya ga sakamako mai ban mamaki tun aiwatar da AMP a cikin kwarewar bayan-dannawa:

Shafukan Sauke AMP ta Instapage

Shafukan Sauke AMP tare da Instage

Baya ga gina shafuka na AMP tare da Instapage, akwai wasu hanyoyi da yawa da zaku iya inganta saurin shafi. Anan akwai uku daga cikinsu don farawa.

3 Wasu hanyoyi don Inganta Saurin Shafi

1. Amfani da kayan aikin saurin shafi

Shafin Farko shine gwajin hanzarin Google wanda yake kirga shafin daga 0 zuwa maki 100:

fahimtar shafi

Buga k'wallaye ya dogara ne da sigogi biyu:

  1. Lokaci zuwa lodin sama-sama (jimillar lokaci don shafi don nuna abun ciki sama da ninka bayan mai amfani ya nemi sabon shafi)
  2. Lokaci zuwa lodin shafi cikakke (lokacin da mai bincike zai bayar da cikakken shafi bayan mai amfani ya nema)

Mafi girman maki, gwargwadon shafinku yana da kyau. A matsayina na yatsan yatsa, duk abin da ke sama da 85 yana nuna cewa shafinku yana aiki sosai. Kasa da 85 kuma yakamata ku duba shawarwarin da Google suka bayar don ɗaga darajar ku.

Shafin Farko na Shafi yana bayar da rahoto ga duka tebur da wayoyin hannu na shafinku, kuma yana ba da shawarwari don haɓakawa.

Yi tunani tare da Google: Gwada Yanar gizo, wanda ƙungiyar PageSpeed ​​Insights ta ƙaddamar, kawai yana gwada saurin shafin wayar hannu, sabanin wayar hannu da tebur. Wata alama ce ta yadda sauri (ko jinkirin) shafukanku suke loda:

yi tunani tare da google gwada shafin na

Wannan kayan aikin yana nuna lokacin lodinka, yana bada shawarwari na al'ada don hanzarta kowane shafi akan rukunin yanar gizon ka, sannan kuma ya bada damar samar da cikakken rahoto.

2. Cikakken Ingantaccen Hotuna (Matsawa)

Inganta hotuna tare da matsewa, sakewa, sake fasali, da sauransu na iya taimakawa adana baiti, saurin lokacin loda shafi, da inganta aikin shafin yanar gizo. Daga cikin sauran manyan shawarwari, Google ya ce a cire hotunan manyan hotuna masu ban sha'awa da GIFs kuma a sauya hotuna da rubutu ko CSS a duk lokacin da zai yiwu. 

Bugu da ƙari, yanzu ya fi sauƙi fiye da kowane lokaci don ɗaukar hotuna masu matsi da girman saboda waɗannan saitunan za a iya sarrafa kansu. Misali, kuna iya samun ɗaruruwan hotuna da aka taƙaita su ta atomatik tare da rubutun, rage aikin hannu (lokacin gina shafukan AMP, alamun hoto na al'ada suna sa yawancin waɗannan abubuwan ingantawa su atomatik)

Zaɓin ingantaccen tsarin hoto na iya zama da wahala tare da wadatattun zaɓuɓɓuka da yawa. Duk ya dogara da yanayin amfani, amma ga wasu daga cikin sanannun:

  • Yanar gizo: Hotuna masu daukar hoto da kuma translucent
  • JPEG: Hotuna ba tare da nuna gaskiya ba
  • PNG: Bayanin gaskiya
  • SVG: Gumakan sikelin da sifofi

Google yana ba da shawarar farawa tare da WebP saboda yana ba da damar 30% ƙarin matsewa fiye da JPEG, ba tare da asarar ingancin hoto ba.

3. Fifita fifikon abun da ke sama

Inganta fahimtar mai amfani da shi game da saurin shafin yana da mahimmanci kamar inganta saurin shafin kanta. Abin da ya sa da zarar an inganta hotunanku, dole ne ku tabbatar an kawo su a daidai lokacin da ya dace.

Yi la'akari da wannan: A kan na'urar hannu, ɓangaren da ke bayyane na shafin ya iyakance ga ƙaramin yanki, sama da ninka. A sakamakon haka, kuna da damar da za ku iya loda abubuwan cikin yankin da sauri, yayin da sauran abubuwan da ke ƙasan ninki suka sauke a bayan fage.

Lura: Abin da ke taimakawa wajen sanya AMP ta zama daban shine cewa an gina shi cikin abubuwanda aka ba da fifiko, don tabbatar da cewa kawai mafi mahimman albarkatu ana sauke su da farko.

Zai iya zama ƙalubale don rage adadin hotuna akan shafin - musamman don alamun kasuwanci, alal misali, tare da samfuran da yawa - amma har yanzu yana da mahimmanci aƙalla rage tasirin hotuna akan lokacin loda waɗannan dabaru guda uku. 

Speedara saurin shafinku tare da AMP

Idan shafukan yanar gizan ku suna fama da hauhawar hauhawa da ƙananan canje-canje saboda saurin ɗaukar shafi, shafukan AMP na iya zama alherin ceton ku.

Fara ƙirƙirar shafukan AMP bayan-danna don isar da saurin abubuwan da aka ƙaddara, da mahimman abubuwan bincike na wayoyin hannu ga baƙi, da haɓaka ƙimarku da Ingancinku a cikin aikin.

Me kuke tunani?

Wannan shafin yana amfani da Akismet don rage spam. Koyi yadda aka sarrafa bayanan bayaninka.