Google Analytics: Dalilin da Ya Kamata Ka Yi Bita Da Yadda Ake Canza Ma'anar Tashar Sayen Ku

Ma'anar Tashar Google Analytics

Muna taimaka wa abokin ciniki na Shopify Plus inda zaku iya siyan kayan hutu a kan layi. Haɗin gwiwarmu shine don taimaka musu cikin ƙaura na yankinsu da haɓaka rukunin yanar gizon su don haɓaka ƙarin haɓaka ta hanyoyin binciken kwayoyin halitta. Muna kuma ilmantar da ƙungiyar su akan SEO kuma muna taimaka musu su kafa Semrush (mu abokin tarayya ne da aka tabbatar).

Suna da misali na asali na Google Analytics wanda aka kafa tare da kunna sa ido na ecommerce. Duk da yake wannan shine kyakkyawan hanyar auna ƙididdiga na asali don ecommerce, yana iya samar da ƙarin daki-daki kan halayen mai amfani da ƙarin ingantattun bayanai… idan an yi amfani da shi gabaɗaya zuwa cikakkiyar damarsa. Mun tura Google Tag Manager tare da tarin ƙarin abubuwan da suka faru don haɗawa da Google Analytics. Mun kuma kafa cikakkun matakai a cikin Manufofinsu don ingantattun hangen nesa.

Rukunin Tashoshi na Tsohuwar a cikin Google Analytics

Idan kun taɓa kewaya zuwa Samun> Bayani a cikin Google Analytics, za ku ga cikakkiyar ɓarna na tashoshi na saye waɗanda aka tsara maziyartan rukunin yanar gizon ku zuwa:

google analytics grouping channel

Abin da ba za ku iya gane ba, ko da yake, shi ne cewa waɗannan tashoshi ba koyaushe daidai suke ba… kuma ana iya inganta su don ingantacciyar rahoto. Abokin cinikinmu yana yin babban aiki na tura lambobin kamfen na UTM akan kowane dandamali da suke amfani da su don fitar da kasuwanci zuwa rukunin yanar gizon. Lokacin da suka fara duba rahotannin yakin neman zabe da kwatanta su da rahotannin tashar, sun gano wasu batutuwa:

  • Kamfen ɗin saƙon wayar hannu (SMS) ana rarraba su azaman Tafiya kai tsaye. Kuna iya ma lura cewa saƙon hannu da gaske ba shi da tasha a Google Analytics. Lokacin da wani ya danna hanyar haɗi a cikin saƙon rubutu, sau da yawa yana iya shiga cikin rukunin yanar gizon ba tare da tushen isar da sako ba tunda kawai yana buɗe mashigar zuwa shafin da ake nufa.
  • Kamfen Imel ana rarraba su azaman Fassara Traffic saboda dandalin imel ɗin da suke amfani da shi bai wuce bayanan da suka dace ba.
  • Kasuwancin da aka biya ba yana ba da labari kan ko tallace-tallacen suna yin niyya ga sharuɗɗan alama ko sharuɗɗan da ba sa alama ba.

Abin godiya, Google Analytics yana ba masu amfani da ikon ƙirƙira, sabuntawa, da kuma gyara ƙungiyoyin tashoshi a cikin Google Analytics. Idan kun kewaya zuwa Admin > Duba > Saitunan tashoshi, za ku sami wasu zaɓuɓɓuka masu taimako don sarrafa sharuɗɗan alamarku da tashoshi.

Yadda Ake Ƙara Tashar Saƙon Wayar hannu zuwa Google Analytics

Mataki na farko shine ƙara a tashar tashar ma'anar musamman don kokarin tallan SMS na alamar. Dandalin tallan saƙon rubutu na alamar yana ƙara lambobin yaƙin neman zaɓe ta UTM kai tsaye zuwa kowane hanyar haɗin da aka gajarta da rarrabawa, don haka dole ne mu ayyana ƙa'idodin inda tushen ya yi daidai. sms. Dandalin saƙon ku na iya ba da damar keɓance wannan ko ƙara ƙimarsa, don haka tabbatar da bincika kafin ku ƙara wannan ma'anar tasha.

ƙara ma'anar tashoshi google analytics

Mataki na gaba shine zaɓi launin nuni don ma'anar tashar da ake amfani da ita a cikin Rahoton Google Analytics sannan danna Anyi. Bayanan ku za su fara buɗa zuwa sabon tashar a cikin kwanaki 24.

Yadda ake Sarrafa Sharuɗɗan Samfura da Ƙara Tashoshi masu Alaka

Lokacin aiki tare da kamfanoni akan siyar da kayan aikinsu da biyan kuɗi, akwai babban bambanci a cikin dabarun idan ya zo ga ƙayyadaddun ƙayyadaddun ƙayyadaddun bayanai da marasa alama. Misali, kalmomin bincike na kwayoyin halitta waɗanda ke fitar da zirga-zirga zuwa rukunin yanar gizon ya kamata a koyaushe a kula da su don haɓakar da ba sa alama.

  • Bincike mai alama - Nemo sunan kamfanin ku ko kowane nau'in samfuran kamfanin ku na iya ko bazai zama wanda ke binciken siyan su na gaba ba. Gaskiyar cewa sun riga sun saba da alamar ku na iya zama kawai su ga abin da za ku bayar ko tabbatar da ko za a iya amincewa da kamfanin ku ko a'a.
  • Binciken mara alama – waɗannan binciken yawanci mabukaci ne ko kasuwanci na neman samfur ko mafita… amma ba su saba da kamfanin ku ba. Waɗannan masu amfani ne masu kima sosai saboda ƙila suna da niyyar siya kuma ƙila ba su san alamar ku ba.

Sananniya ce kaɗan, amma Google Analytics yana ba ku dama don ƙara ƙayyadaddun sharuɗɗan ku a cikin nazari da kafa ƙayyadaddun tashoshi don bincike mai alama da mara sa alama! Google Analytics har ma zai yi ƙoƙari ya ƙirƙira jerin sharuɗɗan alamar waɗanda tuni ke ziyarta ta hanyar bincike. Kawai kewaya zuwa Mai Gudanarwa > Duba > Saitunan Tashoshi > Sarrafa Sharuɗɗan Alama.

Ga misali ga a kankara kamfanin fasahar da muke aiki da:

Google Analytics - Sarrafa Sharuɗɗan Samfura

Mun ƙara wasu sharuɗɗan ƙira guda biyu don sauran kamfani da layin samfur. Lokacin da muka adana sharuɗɗan, Google Analytics yana tambaya ta atomatik idan kuna son saita fassarorin tashoshi waɗanda ba sa alama (jama'a) da alamar biyan kuɗi:

Sanya alamar bincike da aka biya da tashoshi masu biyan kuɗi na yau da kullun

Lokacin da ka danna Ee, saitin yanzu, zaku iya bitar tashoshi sannan ku danna save don kunna su. Kula da Nau'in Tambaya inda kuke da zaɓi na Generic ko Brand:

  • Ma'anar Tashar Tashoshin Biyan Kuɗi na Generic (Ba a Lala)
  • Ma'anar Tashar Tashar Alamar Biyan Kuɗi

Bayanin gefe… zai yi kyau kuma ku sami damar raba zirga-zirgar kwayoyin ku kamar wannan, amma Google Analytics yana ɓoye sharuɗɗan kowane mai amfani da ke shiga cikin asusun Google don haka zai zama kuskure sosai.

Yadda Ake Canza Ma'anar Tashar Tasha Da Ta Kasance

Batunmu na ƙarshe don tsaftacewa shine tabbatar da cewa an rarraba kamfen ɗin imel ɗin mu da kyau azaman Tashar Imel a cikin Google Analytics. Abokin ciniki ya ba da damar masu canji na UTM a cikin tallan imel ɗin su don haka kowane mai ziyara yana zuwa tare da tushen yakin neman zabe. gudãna daga ƙarƙashinsu zuwa gidan yanar gizon su.

Ya kamata ku sake duba saitunan Google Analytics don ganin idan an saita matsakaici ko tushen akan kowane kamfen imel… sannan zaku iya shiga gyara ma'anar tashar don imel. Ɗaya daga cikin kyawawan abubuwan da Google ke yi a nan shi ne ta atomatik ya ƙirƙira zazzagewar ƙimar rukunin yanar gizon ku ta yadda zaku iya gane wanda kuke nema cikin sauƙi. Tabbatar ƙara zuwa ƙa'idar data kasance tare da wani OR bayani:

gyara ma'anar tashar imel

Da zarar kun yi haka, yana ɗaukar kimanin awanni 24 don ɗaukaka bayanai kuma su yi jama'a daidai… ku tuna cewa ba a shafa Bayanan Tarihi ba. Wannan kawai zai fi kyawu don rarraba maziyartan ku gaba.

Da zarar an sabunta, za ku iya komawa zuwa rahotannin Sayen ku kuma ku sami ingantacciyar taswirar hanyoyin tallan ku masu shigowa zuwa rukunin yanar gizonku a cikin Google Analytics:

Manyan Tashoshi - Google Analytics tare da ƙayyadaddun tashoshi masu amfani da gyara

Mafi mahimmanci, wannan yana taimaka muku don ganin haɗin gwiwar ku da bayanan jujjuyawa dangane da tashoshi na ku. Da zarar kun ƙara fayyace tashoshi na ku, za ku sami ƙarin ingantattun rahotanni kan ayyukan ƙoƙarin tallanku!

Idan kuna buƙatar taimako don haɓaka misalin Google Analytics, kada ku yi shakka ku tuntuɓi kamfani na, Highbridge. Tare da Google Tag Manager, muna taimaka wa abokan ciniki don samun ingantattun rahotanni don su iya yanke shawarar kasuwanci mafi kyau.

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