Menene Kudin Samun Sashin Riƙon Abokin Ciniki?

saye gaba daya riƙewa

Akwai hikima mai rinjaye cewa farashin siyan sabon abokin ciniki na iya zama sau 4 zuwa 8 sau farashin riƙewa daya. Nace rinjaye hikima saboda na ga ana yawan raba wannan kididdigar amma a zahiri ba a sami hanyar da za a bi ta ba. Ba na shakkar cewa kiyaye abokin ciniki bai da ƙima ga ƙungiya, amma akwai keɓaɓɓu. A cikin kasuwancin hukuma, misali, koyaushe zaka iya kasuwanci - abokin ciniki wanda ya tafi an maye gurbinsa da mafi riba. A wannan yanayin, ajiye abokin ciniki iya kashe kuɗin kasuwancin ku akan lokaci.

Ba tare da la'akari ba, yawancin lissafin sun tsufa saboda tasirin kwastomomi kan ƙoƙarin kasuwancinmu. Kafofin watsa labarun, shaidun kan layi, shafukan bita, da injunan bincike suna ba da motocin turawa masu ban mamaki ga sababbin abokan ciniki. Lokacin da kamfanonin da kuke aiki tare suka gamsu, galibi suna raba wannan tare da cibiyar sadarwar su ko akan wasu shafuka. Wannan yana nufin cewa riƙewa mara kyau a zamanin yau zai tasiri tasirin dabarun samun ku!

Samu tare da Tsarin Tsarin (Shekara-shekara)

  • Attimar Kula da Abokan Ciniki = (Adadin kwastomomin da ke barin kowace shekara) / (Adadin Abokan Ciniki)
  • Matsayin Rike Abokin Ciniki = (Adadin Abokan Kwastomomi - Adadin Abokan Cinikin da Suke Bar Duk Shekara) / (Adadin Abokan Cinikin
  • Darajar Rayuwar Abokin Ciniki (CLV) = (Jimillar Riba) / (Attimar Kula da Abokin Ciniki)
  • Kudin Samun Abokin Ciniki (CAC) = (Jimlar Tallace-tallace da Kasafin Kuɗi Tare da Albashi) / (Adadin Abokan Cinikin da Aka Sami)
  • Kudin Kulawa = (Darajar Rayuwar Abokin Ciniki) * (Adadin Abokan Cinikin Shekaru Na Musamman)

Ga mutanen da ba su taɓa yin waɗannan ƙididdigar ba a gabani, bari mu duba tasirin. Kamfanin ku yana da abokan ciniki 5,000, ya yi hasarar 500 daga cikinsu kowace shekara, kuma kowannensu yana biyan $ 99 kowace wata don hidimarku tare da ribar riba ta 15%.

  • Matsayin Attwarewar Abokin Ciniki = 500/5000 = 10%
  • Matsayin Rike Abokin ciniki = (5000 - 500) / 5000 = 90%
  • Darajar Rayuwar Abokin Ciniki = ($ 99 * 12 * 15%) / 10% = $ 1,782.00

Idan CAC ɗinka $ 20 ne a kowane abokin ciniki, wannan tabbatacce ne dawowa kan saka hannun jari, kashe $ 10k don maye gurbin kwastomomi 500 da suka bari. Amma idan zaka iya haɓaka riƙewa 1% ta hanyar kashe wani $ 5 kowane abokin ciniki? Wannan zai zama $ 25,000 da aka kashe akan shirin riƙewa. Wannan zai haɓaka CLV ɗin ku daga $ 1,782 zuwa $ 1,980. A tsawon rayuwar kwastomominka 5,000, kawai ka ƙara layin ka da kusan dala miliyan.

A zahiri, ƙaruwar 5% cikin ƙimar abokin ciniki # riƙe kuɗi yana ƙaruwa riba da 25% zuwa 95%

Abin takaici, bisa ga bayanan da aka samo akan wannan bayanan daga Invesp, Kashi 44% na kamfanoni sun fi maida hankali kan # samu yayin da 18% kawai suka maida hankali kan # kiyayewa. Kasuwanci na buƙatar fahimtar cewa abubuwan da ke tattare da dabarun zamantakewar jama'a galibi suna ba da ƙima ta hanyar riƙewa fiye da yadda suke samu.

kwastomomi-bisa-riƙewa

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