Menene Netnography?

menene netnography

Duk kun ji tunanina mai saye personas kuma tawada ta kama ta bushe sosai a wannan gidan yanar gizon, kuma na riga na sami sabuwar hanya mafi kyau ta ƙirƙirar mutum mai siye.

Netnography ya fito da wata hanya mafi sauri, ingantacciya, kuma ingantacciya ta hanyar ƙirƙirawa mai saye personas. Meansaya daga cikin hanyoyin wannan shine kamfanonin bincike na kan layi suna amfani da bayanan kafofin watsa labarun wuri (geotagged) don nazarin hulɗar zamantakewar jama'a da fifikon kwastomomi dangane da yankin da aka ayyana. Waɗannan dandamali na iya ba masu amfani damar jan radius a kowane wuri da suka zaɓa, da kuma “goge” kowane irin bayanai daga mutanen da ke wannan yankin.

Ma'anar Netnography

Netnography shine reshe na ilimin ɗabi'a (bayanin kimiya na al'adun mutane da al'adu) wanda ke nazarin halayyar freean adam kyauta akan Intanet wanda ke amfani da dabarun binciken kasuwancin kan layi don samar da fa'idodi masu amfani.

Robert Kozinets

Netnography yana tattarawa da nazarin bayanai game da 'yancin zamantakewar mutane kyauta akan Intanet. Mabuɗin shine cewa ana tattara waɗannan bayanan lokacin da masu amfani suke yin yardar kaina, sabanin binciken bincike wanda wasu lokuta masu amfani ke amsawa don hana jin kunya ko faranta wa mai binciken.

Binciken mai siye rahotanni sun ƙunshi cikakkun bayanai na haƙiƙa waɗanda suke ainihin alamun salon rayuwa, samfur, da zaɓin iri. Masu nazarin bincike suna tattara rahotanni sannan kuma ƙirƙirar bayanan sassan masu siye don samfuran ku ko sabis.

Kayan aiki ne mai ban mamaki ga masu kasuwa saboda ana iya tattara bayanan cikin sauri da kuma daidai. Hanyoyin yanar gizo yana da fa'ida saboda kamfanoni na iya tattara bayanan su nan take maimakon ɗaukar makonni ko watanni don tattara binciken. Wannan babban bambanci ne daga bincike na gargajiya wanda wani lokacin yakan ɗauki watanni don tattarawa da nazari. A lokacin da kuka sami irin wannan binciken, mai yiwuwa sai wanda ya siya ya canza kadan. Ko ma da yawa.

Don haka, nan take, kun san waɗanda kwastomomin ku suka fi kowa cin riba, abin da suke sha'awar dama a wannan lokacin, da kuma yadda kuma me yasa suke hulɗa da takwarorinsu.

Irin wannan binciken na mutum yana ba da mahimman bayanai game da kwastomomin ku mafi fa'ida ciki har da kuɗin shiga na gida, ƙabila, maki mai zafi, buri, tasiri, ayyuka / abubuwan sha'awa, da ƙari. Wadannan rahotannin na iya fada maka irin gidajen yanar gizo ko alamomin da kowane mutum zai iya aiki tare da manyan kalmomin guda biyar da zaka iya amfani dasu don isa gare su.

Idan kuna sha'awar siyan rahoton Netnography ga kwastomomin ku, don Allah tuntube ni.

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