Menene Fita Niyya? Ta Yaya Ake Amfani da shi Don Inganta Ƙimar Juyawa?

Menene Nufin Fita? Ta Yaya Yana Inganta Adadin Juyawa?

A matsayinka na kasuwanci, kun kashe tarin lokaci, ƙoƙari, da kuɗi don ƙirƙirar gidan yanar gizo mai ban sha'awa ko rukunin yanar gizon e-kasuwanci. Kusan kowane ɗan kasuwa da ɗan kasuwa suna aiki tuƙuru don samun sabbin baƙi zuwa rukunin yanar gizon su… suna samar da kyawawan shafukan samfura, shafukan saukarwa, abun ciki, da sauransu. Baƙon ku ya zo saboda suna tsammanin kuna da amsoshi, samfuran, ko sabis ɗin da kuke nema. domin.

Sau da yawa, ko da yake, baƙon ya zo ya karanta duk abin da zai iya… sannan ya bar shafinku ko rukunin yanar gizon ku. An san wannan a matsayin wani fita a cikin nazari. Baƙi ba kawai ke ɓacewa daga rukunin yanar gizon ku ba, kodayake… galibi suna ba da alamun cewa suna fita. Wannan shi ake kira fita niyyar.

Menene Fita Niyya?

Lokacin da baƙo a shafinku ke yanke shawarar barin, wasu abubuwa kaɗan sun faru:

  • direction – Siginan linzamin kwamfutansu yana matsar da shafin zuwa mashigin adireshi a cikin burauzar.
  • gudu – Siginan linzamin kwamfuta na su na iya haɓaka zuwa sandar adireshin da ke cikin burauzar.
  • karimcin – Siginan linzamin kwamfuta nasu baya matsawa shafin kuma sun daina gungurawa.

Kwararrun inganta juzu'i sun gano wannan yanayin kuma sun rubuta lamba mai sauƙi cikin shafukan da ke lura da siginan linzamin kwamfuta kuma suna iya hasashen lokacin da baƙo zai fita. Lokacin da aka gano dabi'ar niyyar fita, suna fara fitowa fili… ƙoƙari na ƙarshe don yin hulɗa tare da baƙo.

Fitar da niyya kayan aiki ne mai ban mamaki kuma sun tabbatar da tasiri ga:

  • Bayar da lambar haraji don baƙo ya zauna a cikin zaman kuma ya saya.
  • Haɓaka mai zuwa taron ko tayin kuma a sa baƙo ya yi masa rajista.
  • Nemi wani adireshin i-mel don fitar da haɗin gwiwa ta hanyar wasiƙar labarai ko tafiya ta atomatik ta imel.

Yaya Tasirin Fitar Manufofin Faɗakarwa?

Dangane da maɓuɓɓuka daban-daban, kasuwanci na iya tsammanin haɓakar 3% zuwa 300% a cikin haɗin gwiwa godiya ga wannan ingantaccen ƙimar canji (cro) kayan aiki. Aƙalla, me ya sa ba za ku yi ƙoƙarin yin hulɗa da baƙo da kuka san zai tafi ba? Gani kamar ba-kwakwalwa a gareni! A cikin binciken da ya haifar da bayanan bayanan da ke ƙasa, Visme ya sami fa'idodi guda 5 na Fitowar Fitowa:

  1. Suna da matukar tasiri wajen shiga baƙon da ke barin rukunin yanar gizon ku.
  2. Ba su da ƙarancin kutsawa fiye da fafutuka waɗanda ke bayyana yayin mu'amalar baƙo da rukunin yanar gizon ku.
  3. Suna ba da fayyace kuma ba ta raba hankali da kira zuwa mataki (CTA).
  4. Za su iya ƙarfafa ƙimar ƙimar ku da kuka riga kuka sanar da baƙo.
  5. Su ne in mun gwada da kasada-free… babu wani abin da ya rage a rasa!

A cikin infographic, Jagoran Kayayyakin Kaya don Fitar Faɗawa: Yadda ake haɓaka ƙimar Juyin ku da 25% na dare, Visme yana ba da tsarin jikin mai nasara ficewar niyyar ficewa, yadda ya kamata ya bayyana, hali, da kuma shimfidawa. Suna ba da jagora mai zuwa:

  • Kula da zane.
  • Gyara kwafin ku.
  • Tabbatar cewa yana da dacewa da mahallin mahallin ga abun cikin shafi.
  • Bayar da hanyar fita ko rufe popup.
  • Kada ku zama mai ban haushi… ba kwa buƙatar nuna shi kowane zama.
  • Ƙara shaida ko bita don tallafawa shawarar ƙimar ku.
  • Gyara da gwada nau'i daban-daban.

Ga daya daga cikin mu Shopify abokan ciniki, shafin zuwa saya riguna a kan layi, mun aiwatar da buɗaɗɗen niyyar fita ta amfani da Klaviyo tare da tayin rangwame mai karɓa zai karɓa lokacin da suka shiga cikin jerin aikawasiku. Mun kuma shigar da masu biyan kuɗi a cikin ƙaramin tafiya maraba wanda ya gabatar da su ga alamar, samfuran, da kuma yadda ake bin alamar a kan kafofin watsa labarun. Muna samun kusan 3% na baƙi don yin rajista, kuma 30% na waɗanda suka yi amfani da lambar rangwame don siye… ba mara kyau ba!

Idan kuna son ganin wasu ƙarin misalan fafutuka masu niyya, ga labarin da ke bi da ku ta wasu salo, tayi, da shawarwari kan ƙirƙira:

Fitar Misalan Faɗakarwa na Intent

fita niyya popups

6 Comments

  1. 1

    Ina mamakin yadda suka mallaki wani abu wanda ya kasance aƙalla daga 2008 (an kafa su ne 2010). Wannan daga Satumba 18, 2008: http://www.warriorforum.com/main-internet-marketing-discussion-forum/13369-how-do-you-make-unblockable-exit-popup.html - daga rubutun game da fitowar mutane da niyyar ficewa: “… Mafi kusancin da zaku samu shine inda siginar linzamin gidan baƙonku ke motsawa kusa da saman allo… don haka kuna zaton suna shirin danna maɓallin kewayawa. Wannan shine fitowar fitowar da zan iya cirewa: Action PopUp: Hankali-Kama Kwantattun PopUps Idan Masu Ziyartar Ku suka Bar Shafin… ”.

    Bugu da kari, akwai wannan lambar daga 27 ga Afrilu, 2012 wacce ke aiwatar da fasahar 'fita-niyya' a cikin kusan layuka 5 na lambar, wadatar jama'a: http://stackoverflow.com/questions/10357744/how-can-i-detect-a-mouse-leaving-a-page-by-moving-up-to-the-address-bar

    Sun sanya kwanan wata na izinin mallakar su shine Oktoba 25, 2012. Kwanan wata fifiko bisa ga Google shine Apr 30, 2012 (http://www.google.com/patents/US20130290117)

    Wani tunani daga sauri: http://www.quicksprout.com/forum/topic/bounce-exchange-alternative/ post: “A cikin 2010 an ƙirƙiri ScreenPopper.com a bayan ƙaramin ƙarami a kan wata tafiya mai tsawon shekara 1.5 a ƙasan nan saboda ban sami abin da nake buƙata ba. Babu wata gasa, a lokacin kyautar kawai ita ce mamayar mabukata wacce ta kasance mai tsauri da wahalar shigarwa ”. Wannan shekaru 2 kenan kafin a kawo 'patent' din.

    Toarshen Bounce Exchange na iya samun babban samfuri amma basu ƙirƙira shi ba kuma basu da haƙƙi akan “fasaha”. Ina mamakin yadda lauyan lauyansu bai sami abin da zan iya samu a kusan minti 5 tare da Google ba. Kuma ni ba lauya bane. Kawai wani wanda ba ya son sa suna ƙoƙari su mallaki abin da ba nasu ba. Sun dauki $ 3000- $ 5000 a gareta kuma basa son wasu, mafita mai rahusa ta wanzu (me yasa kuma kuke bukatar “patent”?)

    • 2
      • 3

        Barka dai @douglaskarr: disqus - Na karanta sakin layi na 1 na lamban kira da takaddama (a mahaɗin da ke sama) kuma babban da'awar patent ɗin shine ainihin fasahar 'fita-niyya'. Suna da'awar cewa sun ƙirƙira bin diddigin linzamin ne don wannan dalilin. Haɗin haɗin da na kawo sun nuna ba su ƙirƙira shi kwata-kwata ba. Wannan ba daidai ba ne a ganina. Kuma abin yana bata min rai saboda ina tunanin yin hanyar fita ne da kaina, ko kuma inyi amfani da daya daga cikin sabbin hanyoyin da aka shirya (na ga a kalla zabi 15…). Idan Bounce Exchange za su yi amfani da izinin mallaka na Bounce Exchange don toshewa, ba daidai ba, gasar za ta iya cutar da duk rukunin yanar gizon yanzu da ke amfani da wasu hanyoyin masu arha; kuma mutane kamar ni waɗanda ke shirin amfani da shi. Yanzu da na ga labarinku ina da tunani na 2. Ba wata dama zan kashe dubban daloli a wata don wannan. Kuma koda basu cancanci izinin mallaka ba, zasu iya sanya ni cikin matsala matuka idan nayi kaina, ko amfani da wasu.
        Kwanan nan ina ganin irin waɗannan popups ko'ina. Ba tare da fitowar masu niyyar ficewa ba muna buƙatar komawa ga masu tayar da hankali - pop-unders, pop-overs dace, shigarwa-popups, da sauransu.

  2. 4

    Don haka, ya bayyana cewa Retyp, mutanen da ke bayan Optin Monster sun kai karar Bounce Exchange akan wannan haƙƙin mallaka. Amma ban kware sosai a cikin sha'anin shari'a don fahimtar idan an sasanta ba, kuma idan haka ne, menene sakamakon…? Infoarin bayani a waɗannan hanyoyin:

    https://www.docketalarm.com/cases/Florida_Southern_District_Court/9–14-cv-80299/RETYP_LLC_v._Bounce_Exchange_Inc./28/

    http://news.priorsmart.com/retyp-v-bounce-exchange-l9Zx/

    https://search.rpxcorp.com/lit/flsdce-436983-retyp-v-bounce-exchange

    Zai zama da kyau a san me ke faruwa a nan. Da alama kamar wauta ce kawai kuma ina so in ga wannan ana samunsa a wani wuri elsewhere.

  3. 6

    Samfura ko sabis ɗin da BounceX ke siyarwa (da BounceX / Yieldify suna matsayin cikakken sabis kamar yadda suke samfurin) yawanci yana da abubuwa da yawa. Ba shi yiwuwa galibi a haƙƙaƙe duk aikin, saboda haka yawanci kuna kiyaye ainihin (a wannan yanayin algo) saboda shine mafi mahimmancin ɓangare. Na tabbata akwai takaddama a wajen don ƙirƙirar hoto, ɗora hoto a shafin yanar gizo da sauransu da ba su mallaka ba kuma suna keta doka.

    Ya kamata a lura cewa Yieldify (wanda ake tuhuma a cikin wannan lamarin) ya sayi haƙƙin mallaka daga wani ɓangare na uku kuma yanzu suna ƙarar BounceX. Idan kuna da kuɗi don biɗan mai fafatawa to akwai ƙananan haɗari - idan kun rasa shari'ar kun kasance daidai matsayin da kuke a yanzu (ba da kuɗi ba) amma idan kuka ci nasara to kawai kun sassaka guntun kasuwa raba don kanka.

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