Menene Nazarin houngiyar Googleungiyoyin Nazarin Google? Cikakken Jagoran ku

cohorts

Google Analytics kwanan nan ya ƙara kyakkyawar fasali don nazarin jinkirin tasirin baƙi waɗanda aka sani da bincike na ƙungiyar, wanda shine beta beta na kwanan wata na saye kawai. Kafin wannan sabon ƙari, masu kula da gidan yanar gizo da manazarta kan layi ba za su iya bincika jinkirin amsa baƙi na rukunin yanar gizon su ba. Yana da matukar wahala tantance idan baƙi X sun ziyarci rukunin yanar gizonku a ranar Litinin sannan da yawa daga cikinsu suka ziyarta a gobe ko jibi. Sabbin Google nazarin rukuni fasalin zai taimaka muku samun kuma bincika wannan bayanan don haɓaka haɗin yanar gizon ku.

Menene "houngiyar ''?

Cohort kalma ce da ake amfani da ita don bayyana ƙungiyar mutane waɗanda suka haɗu saboda wani sifa iri ɗaya. Google yayi amfani da kalmar "ƙungiya" don ayyana jinkirin sakamako a cikin analytics kuma ƙirƙirar wani nau'in rabaccen lokaci don nazarin halayen mai amfani. Kafin fasalin ya kasance a cikin Google Analytics, yana da matukar wahala a bincika masu haɗin gwiwa kamar yadda aka samu kwanan wata, amma yanzu ana iya amfani da wannan ta amfani sauye-sauye na al'ada da abubuwan da suka faru.

Yadda Ake Amfani da Tattalin Arziki

Kuna iya samun damar fasalin binciken a ƙarƙashin sashin masu sauraro da aka gabatar a cikin ɓangaren hagu na hagu a cikin Google Analytics. Da zarar ka latsa, za ka ga zane wanda tebur ke bi. Duk da yake teburin na da wahalar fahimta a kallon farko, kar ku damu saboda zan saukaka fahimta. Shafin tsoho yana wakiltar ƙimar riƙewa (%) na baƙonku na musamman a cikin kwanaki bakwai da suka gabata, 14, 21, ko 30.

A teburin da ke ƙasa, za ku ga cewa a ranar 1 ga Afrilu, 2015 (jere na uku), masu amfani na musamman 174 sun ziyarci gidan yanar gizon, waɗanda za a yi amfani da su don wakiltar ranar 0. Yanzu, duba rana ta 1 a shafi na uku don ganin nawa na baƙi 174 sun ziyarci gidan yanar gizon daga baya. A ranar 2 ga Afrilu, 2015, 9.2% suka dawo kuma 4.02% kawai suka ziyarta a ranar 3 ga Afrilu, 2015. Kuna iya bincika abu ɗaya a jere na huɗu don nemo baƙi na musamman guda 160 da suka ziyarci gidan yanar gizon ku a ranar 3 ga Afrilu, 4 ga Afrilu, 5 ga Afrilu , da sauransu.

Ranar Nazarin Google Analytics

Matsakaicin kwanaki bakwai tare da jimlar baƙi 1,124 ana iya gani a jere na farko, wanda aka wakilta a cikin jadawalin saman.

Binciken Nazarin Google Analytics

Har zuwa yanzu, Na ga wannan binciken da aka yi akan shafukan yanar gizo da yawa. Na kammala cewa rukunin yanar gizon da basa aiki sosai a cikin martabar injin bincike ko kuma duk wata hanya ta musamman don samar da zirga-zirga suma suna da ƙarancin riƙewa. Shafukan yanar gizo masu ƙimar daraja da zanawa a cikin daidaitattun zirga-zirga suna alfahari da adadi mai yawa na riƙewa. Ina fata cewa yanzu zaku iya nazarin yawan adadin bayanan gidan yanar gizon ku. Amma, tambaya ta gaba ita ce ina za a iya amfani da wannan bincike? Amsar ita ce mafi kyawun amfani dashi don nazarin yanar gizo da aikace-aikacen hannu.

Nazarin houngiyoyi game da Aikace-aikacen Waya

Saboda gaskiyar cewa yawan jama'a yanzu suna amfani da wayoyinsu na zamani ko kwamfutar hannu don bincika Intanet, aikace-aikacen wayoyin hannu suna ƙaruwa a wannan zamanin. Wannan yana sa nazarin halayen mai amfani don aikace-aikacen hannu yana da mahimmanci don ci gaba da haɓaka. Idan kana mamakin tsawon lokacin da masu amfani suke mu'amala da wayarka ta hannu, sau nawa masu amfani suke bude manhajar a rana, ko kuma yadda aikin yake, zaka iya samun dukkan amsarka ta hanyar gudanar da binciken. Bayan haka, zaku sami ilimin don inganta ingantattun hanyoyin dabarun da zasu haɓaka kasancewar kamfanin ku.

Hakanan, duk lokacin da kuka sabunta abubuwa game da aikace-aikacenku ta hannu, zaku iya ganin tasirin ci gaban. Idan adadin riƙewar ka ya yi ƙasa, to yana nuna cewa wataƙila ka rasa wani abu kuma masu amfani ba sa son sakamakon ƙarshe. Sannan zaku iya amfani da fahimtarku akan halayyar mai amfani don sabuntawa ta gaba ta fi kyau. Duk wani canje-canje akan halayyar mai amfani da aikace-aikacen hannu ana iya saukinsa cikin sauƙi kuma a cire shi don ciyar da ƙoƙarin ku na gaba don ƙarin haɗuwa.

Da ke ƙasa akwai misalin ƙididdigar ƙungiyar da aka gudanar a kan aikace-aikacen hannu tare da masu amfani 8,908 na mako-mako. Kamar yadda kake gani, matsakaicin adadin riƙewa ya kasance 32.35% a ranar 1, wanda ke rage kowace rana. Tare da wannan bayanan, ya kamata ka fara mai da hankali kan yadda za a riƙe masu amfani da aikace-aikacen don ƙimar riƙewa ta ƙaru tare da ƙarin masu amfani da suke buɗe aikin yau da kullun. Da zarar ya tashi, za a sami canji mafi girma na samun sabbin baƙi saboda bakin talla.

Binciken Nazarin Google na Zamani

Haɗa Rahoton Nazarin houngiyoyin

Lokacin da ka buɗe Google Analytics don gudanar da bincikenka, za ka ga cewa za a iya tsara rahoton bisa ga nau'in rukuni, girman rukuni, ma'auni, da zangon kwanan wata.

  • Nau'in Kungiya - A halin yanzu, sigar beta kawai tana ba ku damar samun damar ranar mallakar, saboda haka kuna iya ganin halayyar masu amfani waɗanda suka ziyarci shafin a kan takamaiman kwanan wata da kuma yadda suka yi aiki na ɗan lokaci.
  • Girman Kungiya - Wannan yana nufin canjin girman coho ta kwana, makonni, ko ma watanni. Saitin rahotonku bisa ƙimar ƙungiya zai iya taimaka muku samun yawan baƙi da suka ziyarta a watan Janairu kuma suka dawo cikin watan Fabrairu. Lokacin zabar girman rukuni, zaka iya zaɓar kwanan wata na bakwai, 14, 21, ko 30 yayin zabar girman makonni.

Girman Nazarin houngiyoyi

  • tsarin awo - Wannan shine kawai abu daya da kuke neman auna shi. A wannan lokacin, ma'auni na iya haɗawa da jujjuyawar kowane mai amfani, ra'ayoyin shafi a kowane maziyarci, zama ta kowane bako, ra'ayoyin aikace-aikace a kowane abokin ciniki, riƙe mai amfani, cikar burin, juyawa, da sauransu. Duk na iya zama masu amfani yayin tantance nasarar nasarar riƙewar ku.
  • Kwanan Range - Tare da wannan, zaka iya bambanta zangon kwanan wata daga ranakun, makonni, da watanni dangane da girman ƙungiyar ka.

Kwanan Nazarin houngiyoyi

Hakanan yana yiwuwa a gare ku ku gudanar da binciken a sassa daban-daban. Misali, kuna iya kallon matsakaicin lokacin baƙi a kan na'urar hannu tare da baƙi ta amfani da kwamfutar tebur. Ko kuma, zaku iya tsara rahoton gwargwadon sababbin abubuwan da maziyarta suka samu a cikin wani mako, kamar mako kafin Kirsimeti na 2014. Yin wannan na iya nuna cewa baƙi na gidan yanar gizonku suna ba da ƙarin lokaci akan shafin ta amfani da kwamfutar tebur, musamman kafin Kirsimeti.

Takaita shi

Kar a karaya idan gungun masu bincike suna da wahalar fahimta a karon farko saboda zaku iya cin lokaci. Abune mai matukar amfani wanda zai baka damar nazarin jinkirin mayar da martani ga masu amfani kai tsaye ta hanyar kayan aikin Google Analytics. Bada wannan bayanan na zahiri zai iya taimaka muku don inganta sabbin abubuwan ingantawa ga gidan yanar gizan ku da / ko aikace-aikacen wayar hannu don mafi kyawu.

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