Menene Brand Advocacy? Taya zaka Nome shi?

tallata alama

Yayin da na waiwaya baya a cikin shekarun da suka gabata na abokan cinikin kamfaninmu, abokan ciniki da yawa sun zo sun tafi waɗanda ba mu sani ba muka haɗu da su ta hanyar ƙoƙarinmu na shigo da tallace-tallace. Koyaya, tushen kasuwancinmu shine kasuwancin-magana daga waɗancan abokan cinikin da muka samar da sakamako tsawon shekaru. A zahiri, uku daga cikin shawarwarin da muke aiki a halin yanzu suna da alaƙa kai tsaye ga abokan cinikin da muka yi aiki tare.

Ba abin mamaki bane cewa masu ba da alama suna da rinjaye 50% a cikin shawarar sayayya fiye da abokin ciniki na yau da kullun kuma 90% na masu amfani suna ba da rahoton cewa shawarar-baki (WOM) tana haifar da tasirin yanke shawarar sayan su. A zahiri, a cikin 20 zuwa 50% na duk shawarar yanke shawara, Kalmar-Baki ita ce babbar tasiri

Ba da fatawa yana tura dala tiriliyan 6 na yawan kuɗin da mabukaci ke kashewa kowace shekara

Menene Brand Advocacy?

A cikin kasuwanci, a mai ba da alama mutum ne, ma'aikaci, mai tasiri, ko kwastoma wanda ke magana game da alama ko samfur, wanda ke haifar da ingantattun saƙonnin baki (WOM) game da alamar zuwa ga hanyar sadarwar su.

Menene Adnancin Abokan Ciniki?

Don ƙarfafa ba da shawarwari game da alamomi, alamomin suna ɗaukar al'adun da ke tsakiyar abokin ciniki, suna ba da ƙwarewar abokin ciniki mafi girma. Sakamakon bayar da shawarwari ga kwastomomi ba kawai karuwa bane na riƙewa ko ƙimar darajar abokin ciniki ba, yana samar da riba akan saka hannun jari kamar yadda waɗancan abokan cinikin suka zama masu tallata alama.

Abinda ya rage, ba shakka, shine akwai babban gibi game da ba da shawarwari inda kamfanoni ba sa aiki mai kyau na ganowa ko neman taimakon masu ba da shawara na alama. Fiye da rabin dukkan kamfanoni ba su ma san su waye masu ba da sanarwar ba. JitBit ya haɗu da wannan bayanan, Dalilai 15 da Ya Sa Shawarwari Na Musamman shine Tushen Kasuwancin Ku, Wannan yana raba dukkanin abubuwan da ke tattare da shawarwari da kuma bunkasa shirye-shiryen bayar da shawarwari na abokin ciniki.

Hanyoyi don Nuna Ilimin Wayayyu

  1. Mayar da hankali kan dangantakar - menene ke sa abokin ciniki ya ƙaunaci alamar ku? Kyakkyawan samfur, kyakkyawan sabis na abokin ciniki, da daidaitaccen ƙwarewa.
  2. Yi aiki tare da sauri - lokacin siyan layi, kashi 71% na baƙi suna tsammanin taimako cikin minti 5. Bada taimako lokacin da kwastomomin ka suke bukata.
  3. Raba nasarorin - fadada kyakkyawar amsa da nasarorin na masu fada a ji a halin yanzu - sake fasalta fasali a cikin tallace-tallace, raba sakamako a cikin binciken harka, kuma koyaushe ka ambaci kwastomomin ka.
  4. Saka wa abokan ciniki - samar da leken asirin cikin sabbin kayayyaki / aiyuka, dauki bakuncin abubuwan gayyata na musamman, aiko da kyauta na musamman, kirkirar shirin aminci, da samar da sabis na VIP.
  5. Abokan ciniki masu ban mamaki - bawa abokan ciniki masu aminci mamaki yayin da basu zata ba, kuma zasuyi magana game da mamakin, da kuma wanda ya aiko ta. Zai iya zama komai daga bayanin godiya don haɓakawa kyauta.
  6. Owerarfafa masu ba da shawara - masu ba da shawara suna son yabon abubuwan da suka fi so. Mafi kyawun hanyar yabo da zasu iya bayarwa ita ce gabatarwa. Bayar da shawarwarin karfafawa don aika sabuwar kasuwancin hanyar ku.
  7. Ka tuna da lokuta na musamman - aikawa kwastomomi kati ko kyauta a wata rana ta musamman kamar Kirsimeti ko ranar haihuwarsu hanya ce mai sauki don zurfafa haɗin kansu da alamarku.
  8. Yi hukunci da aiki akan ra'ayoyi - nemi abokan ciniki don bayani, kuma kuyi aiki da shi. Masu amfani suna zama masu ba da shawara idan suna jin kamar ana jin ra'ayoyinsu kuma ana darajar shigarwar su.
  9. Yi godiya, har ma ga masu zagi - gane kuma gode da duk ra'ayoyin, ko da mara kyau. Idan kwastomomi marasa jin daɗi suka ji daɗin daraja, zasu daɗe tsaye.

Kuma kar a manta a duba Jitbit! Tsarin tikitin su nadesdesk ya kasance mai sauƙi, mai ban mamaki da ƙarfi kuma yana ɗaukar sakan don saitawa.

alama bayar da shawarwari infographic

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