Duk Abinda kuke Bukatar Sanin Game da Sauke Ad

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Aya daga cikin manyan ƙalubale ga masu wallafawa da kowane mai talla a yau shine masu toshe talla. Ga 'yan kasuwa, hauhawar farashin ad talla yana haifar da rashin ikon isa ga masu sauraro masu sha'awar adblocking. Kari akan haka, yawan adadin toshewar talla yana haifar da karamin kayan ad, wanda daga karshe zai iya kara farashin CPM.

Tun da masu hana talla suka fara wasa sama da shekaru goma da suka gabata, adadin adblo ya yi tashin gwauron zabo, samun miliyoyin masu amfani da yadawa kowane dandali.

Ofaya daga cikin sabbin binciken ƙungiyar bincikenmu a Sama da gaba shine cewa yawan adadin ad talla a cikin Amurka shine 33.1%. Wannan yana nufin cewa 3 cikin 10 masu amfani basu bayyana ga ƙoƙarin tallan ku ba. A bayyane yake, lamari ne mai mahimmanci ga duniyar talla, kuma a jere ga duniyar bugawa, wanda ya dogara da talla don wanzuwarsa.

Ta yaya za a magance wannan?

Zuwa yau, akwai hanyoyi da yawa da ke ƙoƙarin magance abin adblocking ɗin. Wasu masu wallafa suna ƙoƙari su canza tsarin kasuwancin su kuma suyi amfani da bango don cajin masu amfani don samun damar shafin su. Sauran, sun fi so su tilasta wa masu amfani da su su nuna farin cikin shafin yanar gizon su ta hanyar saitunan toshe talla don samun damar abun cikin shafin. Babban faduwar duka dabarun guda biyu shine rudanin su da kuma kasadar da masu amfani zasu yi watsi da shafin kwata-kwata.

Anan ne madadin hanyar ta shigo - ad recovery.

Sake dawo da tallace-tallace yana bawa masu wallafa damar sake saka tallace-tallacen da masu toshe talla suka cire su da farko. Wannan dabarun yana da fa'idodi daban-daban akan sauran fakitin. Bayyanannen fa'ida shine iya samar da tallace-tallace ga masu sauraron adblo da wadanda ba adblocking ba. Masu bugawa har ma za su iya faɗaɗa kayan tallan su, masu amfani da ɓangare da kuma keɓance takamaiman kamfen don tallatawa da ba masu talla ba.

Akasin abin da za a iya tsammani, masu amfani da adblog har ma suna nuna ƙimar haɗin shiga, a wasu lokuta mafi girma fiye da masu amfani da ba-talla.

Menene nau'ikan hanyoyin dawo da talla?

Akwai mafita da yawa a kasuwa a yau. Lokacin nazarin waɗanda suka bambanta, ya kamata a tuna da wasu mahimman sigogi. Na farko shine hadewa - za a iya aiwatar da hanyoyin dawo da ad ko dai a bangaren uwar garke, CDN (Network Delivery Network) ko bangaren abokin ciniki. Dukansu bangarorin uwar garke da hadewar CDN suna da rikitarwa da kutsawa sosai, kuma galibi suna buƙatar manyan canje-canje a ɓangaren mai wallafa gami da ayyukansu na talla.

Yawancin masu mallakan rukunin yanar gizo suna tsoron irin waɗannan haɗakarwar kutse, waɗanda babban cikas ne, kuma galibi za su gwammace kada su haɗu da mafita kwata-kwata. A gefe guda, yawancin haɗin haɗin abokin ciniki suna da iyaka kuma ana iya kewaye su ta hanyar masu tallata talla.

Wani mahimmin bambance-bambance tsakanin hanyoyin dawo da adreshin shine cikakken bayanin su. Wannan ya haɗa da wane dandamali da suke aiki da shi, da kuma waɗanne tallace-tallace da za su iya dawo dasu.

Bugu da ƙari, yayin da masu wallafa suke so su gabatar da duk nau'ikan tallace-tallace, gami da tallace-tallace na tsaye, tallan bidiyo, da tallace-tallace na asali, wasu hanyoyin dawo da talla na iya dawo da nau'in talla ɗaya kawai.

kan kari

Menene mafita ta Onit?

Onit yana ba da mafi kyawun dandalin dawo da tallace-tallace, wanda ke da ikon dawo da duk wuraren ad tallace-tallacen da masu toshe ad talla suka yaye, akan wayoyin hannu da na tebur. Bayan an dawo da nuni, bidiyo da kamfen talla na asali, tare da cikakken bin pixel, niyyar kuki, da tallafi ga masu amfani.

Maganinmu ya ta'allaka ne bisa ga sauri, hadewar abokin ciniki, yana ba da damar hadewa mara kyau wanda ba ya bukatar canje-canje ga sabar abokan cinikinmu ko ayyukan talla.

Manufofin Onit shine bawa masu shafin damar kula da tsarin kasuwancin su, tare da neman gogewar masu amfani. Muna aiki daidai da Hadin gwiwa don Ingantattun Tallan Ads, wanda muke jin an saita tsakiyar ƙasa don duka masu bugawa da masu amfani.

Amfani dait, mai bugawa zai iya sarrafa wane talla ne aka samar da kuma inda aka sanya shi, kuma ya tabbatar wadannan su ne masu inganci da kuma masu hargitsi kawai. Bugu da kari, maganin mu yana ba da gudummawa ga ƙwarewar mai amfani mafi kyau, ta hanzarta lokutan loda shafi da rage yawan amfani da bandwidth.

Ta yaya Onit yake aiki?

Muna amfani da JavaScript mai layi, wanda aka kunna ta atomatik lokacin da ya gano masu amfani tare da mai talla talla. Lokacin da aka kunna, JavaScript yana nemo abubuwan da aka toshe ad ta atomatik, ya kama buƙatun tallan su, gami da bin sawu da niyya pixels, kuma yana aika su da aminci zuwa ga sabarmu ta hanyar amintacciyar, hanyar da ba za a iya ganowa ba wanda masu hana talla ba za su iya toshewa ba. Sababbinmu sannan suna sadarwa tare da masu talla na masu talla don dawo da tallace-tallace da albarkatun su. Bayan haka, tallan da aka dawo da su ana cushewa, ta hanyar amfani da dabaru na musamman, wanda ke cire duk wasu alamu da suke yiwa abun alama a matsayin talla kuma aka sake tura shi zuwa burauzar. Aƙarshe, akan matakin DOM (Takaddun Abubuwan cumaukar Takaddun Samfuran), rubutun ya sake sake tallata tallace-tallace a cikin burauzar kuma ya sake kirkirar sabbin tsarin DOM don karɓar tallace-tallacen da masu toshe talla ba za su iya gane suna da alaƙa da tallace-tallace ba.

Sakamakon ƙarshe shine cewa ana nuna tallace-tallace ga mai amfani da adblocking, ba tare da yin amfani da mai toshe talla ba.

Inara yawan kudaden shiga na talla, karuwa cikin aiki

Lokacin adadin ad talla Mako, Babbar tashar nishadi ta Isra'ila, ta kai kashi 33% kuma ta cutar da aikin da suke yi na talla, sun fara neman mafita. Kamar yadda Uri Rozen, Shugaba Mako ya bayyana, Onit ita ce kawai mafita wacce ta ba su damar ci gaba da kasuwancinsu ba tare da tsangwama ba. Ta amfani da maganin Onit, Mako ya sami damar gabatar da kamfe na talla ga masu amfani da talla tun Yuni 2016, kuma kwanan nan, ya fara ba da tallan bidiyo a cikin sassan labarin da kuma cikin babban sabis ɗin VOD. Gudunmawar Onit ga Mako ta fuskar tallan tallace-tallace na tallace-tallace ya haifar da haɓaka mai yawa na 32% -39% tsakanin Janairu da Mayu na 2017.

A cewar Rozen, masu amfani da adblocking sun nuna irin wannan ko ma mafi girma hadewa da matakan riƙewa fiye da masu amfani da ba-adblocking, tare da matsakaicin lokacin zama girma da 3.2%.

Mako misali ne guda ɗaya tak na ƙawayenmu masu farin ciki.

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