Content MarketingKasuwancin Bayani

Menene taken rubutu? Takaddun Shahararrun Alamu da Juyin Halitta

At Highbridge, taken mu shine hakan Muna taimaka wa kamfanoni don saduwa da kasuwancin su. Ya dace da ayyuka da yawa waɗanda muke bayarwa - daga tuntuɓar samfur, zuwa ci gaban abun ciki, zuwa inganta tallan kan layi… duk abin da muke yi shine gano gibi a cikin dabaru da taimakawa kamfanoni cika waɗannan gibin. Ba mu je har zuwa sanya shi alamar kasuwanci ba, ƙirƙirar bidiyo mai bidiyo ko ƙara jingle… amma ina son saƙon da yake aikawa.

Menene taken rubutu?

Taken taken abin tunawa ne ko jumla wanda ba za a manta da shi ba a cikin siyasa, kasuwanci, addini, da sauran mahallin azaman maimaita ra'ayi ko manufa. Kalmar slogan ta samo asali ne daga slogorn wanda Anglicisation na Scottish Gaelic da Irish sluagh-ghairm tanmay (sluagh “runduna”, “mai gida” + gairm “kuka”). Ana kiran taken talla Taglines a Amurka ko madauri a Burtaniya. Turawa suna amfani da sharuddan baselines, sa hannu, da'awa ko biya.

Shin akwai wanda ya tuna takenmu? Shakka… Ban ma tabbata abokin kasuwancin na ya san taken mu ba kenan! A zahiri, akwai wanda ya tuna taken mutum? A bayanan da ke ƙasa daga BestMarketingDegrees.org, suna tafiya cikin yawancin shahararrun shahararru da takensu - kuma da ƙyar na gane kowane. Ina ganin wasu suna da kyau… ba wai kawai saboda maganganun su ba amma saboda sakonnin da take fada ko kokarin fada. Yayin da tambari da suna suka sanya za a iya gano kamfani, taken zai iya yin magana da yawa ga al'adu da sakamakon da suka samu ga kwastomominsu.

McDonald's, alal misali, yana yaƙi da mummunan harin - daga masana'antar abinci, daga masu zanga-zangar ƙarancin albashi, da kuma ƙungiyoyin adawa. Amma duk da haka, da Ina son shi '! taken yana nuna hoto mai haske. Masu amfani suna jin daɗin hakan, ma'aikata suna jin daɗin hakan (kuma wani lokacin ma masu hannun jarin ma). Cikakken taken ne don yaƙi da mummunan yanayin da suke faɗa a rana ɗaya. Colorsara launuka masu haske, kantuna masu tsabta, da kayan kaza masu ban tsoro - kuma duk wanda yazo da taken zai yi aiki mai kyau.

Wannan yana nuna taken da juyin halittar su ga shahararrun samfuran kamar FedEx, Verizon, Maxwell House, De Beers, Avis, Nike, Las Vegas, Wendy's, Burger King, McDonald's, Pepsi da Coca-Cola.

juyin halitta-na-taken

Douglas Karr

Douglas Karr shine wanda ya kafa Martech Zone da ƙwararren ƙwararren masani akan canjin dijital. Douglas ya taimaka fara farawa MarTech da dama masu nasara, ya taimaka a cikin ƙwazo na sama da dala biliyan 5 a cikin saye da saka hannun jari na Martech, kuma ya ci gaba da ƙaddamar da nasa dandamali da sabis. Shi ne co-kafa Highbridge, Kamfanin tuntuɓar canji na dijital. Douglas kuma marubuci ne da aka buga na jagorar Dummie da kuma littafin jagoranci na kasuwanci.

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