Acquia: Menene Tsarin Bayanan Abokin Ciniki?

shagon agilone

Yayinda abokan ciniki ke sadarwa da ƙirƙirar ma'amaloli tare da kasuwancinku a yau, yana daɗa wuya a kiyaye matsakaicin ra'ayi na abokin ciniki a ainihin lokacin. Na yi taro yau da safe tare da wani abokin cinikinmu wanda ke fama da waɗannan matsalolin kawai. Mai siyar da imel ɗin su ya banbanta daga dandamalin saƙon saƙon wayar su ta waje da ma'ajiyar bayanan su. Abokan ciniki suna hulɗa amma saboda ba a daidaita bayanan tsakiya, wasu lokuta ana kunna saƙonni ko aika tare da mummunan bayanai. Wannan yana samar da buƙatu mafi girma ga ma'aikatan sabis na abokin ciniki da kuma harzuka kwastomominsu. Muna taimaka musu wajen sake tsara tsarin amfani da wani sakon daban API hakan zai kiyaye mutuncin bayanan.

Wannan 'yan tashoshi ne da ke haifar da matsala. Yi tunanin sarkar wurare da yawa tare da amincin abokin ciniki, ma'amaloli na tallace-tallace, hulɗar zamantakewar jama'a, buƙatun sabis na abokin ciniki, bayanan kuɗi, da hulɗar wayar hannu. Ara zuwa wancan sulhunan martanin tallan ta hanyar hanyoyin samun bayanai ta hanyar kowane wuri… yikes. Wannan shine dalilin Filayen Bayanin Abokan Ciniki sun haɓaka kuma suna samun haɓaka a cikin sararin kasuwancin. CPDs suna bawa kamfani damar haɗawa da kuma taskance bayanai daga ɗaruruwan tushe, bincika bayanan, ƙirƙirar tsinkaya bisa ga bayanan, kuma mafi kyau kuma mafi dacewa kuyi hulɗa tare da kwastomomin su ta kowace hanya. Ainihin, ra'ayi ne na 360 na abokin ciniki.

Menene CDP?

Tsarin bayanan kwastomomi (CDP) hadadden bayanan abokin ciniki ne wanda masu kasuwa ke gudanarwa wanda ke haɗa bayanan abokin cinikin kamfanin daga tallace-tallace, tallace-tallace da tashoshin sabis don bawa samfurin abokin ciniki da kuma ƙware kwarewar abokin ciniki. Gartner, Kewaya Hype don Tallace-tallace Na Dijital da Talla

Bisa ga Cibiyar CDP, Dandalin Bayanai na Abokin Ciniki yana da abubuwa masu mahimmanci guda uku:

  1. CDP shine tsarin sarrafa kasuwar - sashen tallace-tallace ne aka gina kuma yake sarrafa CDP, ba sashen Fasahar Bayanai na Kamfanoni ba. Za a buƙaci wasu albarkatun fasaha don saitawa da kula da CDP, amma ba ya buƙatar matakin ƙwarewar fasaha na aikin adana bayanai na al'ada. Abinda yake da mahimmanci shine tallan shine ke yanke shawarar abin da ke shiga cikin tsarin da abin da yake fallasa shi ga sauran tsarin. Musamman, yana nufin talla na iya yin canje-canje ba tare da neman izinin kowa ba, kodayake har yanzu yana iya buƙatar taimako daga waje.
  2. CDP yana ƙirƙirar ɗakunan bayanai na abokin ciniki mai ɗorewa - CDP yana ƙirƙirar cikakken ra'ayi game da kowane abokin ciniki ta hanyar ɗaukar bayanai daga tsarin da yawa, haɗa bayanan da suka shafi abokin ciniki ɗaya, da kuma adana bayanan don bin diddigin hali akan lokaci. CDP yana ƙunshe da abubuwan ganowa na mutum waɗanda aka yi amfani da su don ƙaddamar da saƙonnin kasuwanci da bin diddigin sakamakon tallan kowane mutum.
  3. CDP yana ba da wannan damar ga sauran tsarin - ana iya amfani da bayanan da aka adana a cikin CDP ta sauran tsarin don bincike da kuma gudanar da hulɗar abokan ciniki.

Bayanin Abokin Ciniki na Acquia da Hubin Hadin gwiwa

agilone abokin hulɗar bayanan abokan ciniki

Yayinda yawancin masu masarufin ke tasiri sosai ga centralan kasuwa, sanya bayanan abokan cinikin su a cikin tashoshi, a duk wuraren taɓawa, da kuma tsawon lokacin rayuwar abokin cinikin su yana da mahimmanci. Acikin jagora ne a wannan masana'antar da ita Bayanai na Abokin Ciniki da Hulɗa yayi:

  • Hadin Bayani - hada dukkan bayanan ka, a cikin kowane irin tsari, daga kowace asalin bayanai a fadin tashoshin dijital da na zahiri tare da sama da masu haɗin haɗin 100 da APIs da aka riga aka gina.
  • Ingancin Bayanai - daidaita, cire, da sanya halayen kamar jinsi, labarin kasa, da canjin adireshi ga duk kwastomomi. Tare da daidaituwa iri ɗaya da mara nauyi, AgilOne ya haɗa dukkan ayyukan abokin ciniki zuwa bayanin abokin ciniki ɗaya koda kuwa akwai kawai sunan suna, adireshi, ko wasan imel. Ana sabunta bayanan abokin ciniki koyaushe don haka koyaushe ya haɗa da mafi kyawun bayanai.
  • Binciken Haske - ilimin koyarda kai tsaye wanda yake sanarda AgilOne's analytics da kuma taimaka muku inganta hulɗa da abokan ciniki. AgilOne yana samar da sama da 400 ma'aunin rahoton rahoton kasuwanci wanda ke bawa yan kasuwa damar ƙirƙirarwa da bayyana ma'anar duk ƙa'idodin da suke so don rahoto da aiki a cikin aikace-aikacen - ba tare da lambar al'ada ba.
  • Bayanan martaba na Digiri na 360 - gina cikakkun bayanan martaba ga abokan cinikin ku, hada irin wadannan bayanai kamar tafiyar abokin cinikayyar kowane mutum, gidan yanar gizo da kuma hada-hadar imel, tarihin mu'amala da tashar Omni-channel da ta gabata, bayanan jama'a, fifikon samfura da shawarwari, da alama sayan, da kuma hangen nesa analytics, ciki har da yiwuwar saya da gungu wannan abokin cinikin nasa. Waɗannan bayanan martaba suna ba da sanarwar dabarun inda za su saka hannun jari, yadda za a keɓance kanka, da kuma yadda za a sa abokan cinikinku su yi farin ciki.

bayanin martaba agilone 360

  • Kunna bayanan Omni-Channel - a cikin matsakaiciyar hanyar sadarwa, masu kasuwa zasu iya tsarawa da ƙaddamar da zamantakewar jama'a, wayar hannu, wasikun kai tsaye, cibiyar kira, da kuma adana kamfen kai tsaye, yayin gabatar da masu sauraro, shawarwari, da duk wani ƙarin bayanan bayanai, wanda ake samu ga kowane kayan aiki tsakanin tsarin kasuwancin ku.
  • Chestaddamar da keɓancewa - daidaita saƙo na musamman, abun ciki, da kamfen a duk hanyoyin dijital da na zahiri, samarwa yan kasuwa daidaiton murya komai lokaci da inda abokin ciniki yayi. AgilOne kuma yana ba yan kasuwa tabbaci cewa suna isar da saƙo daidai ga kowane mutum, tunda AgilOne yana tabbatar da duk keɓancewa ya dogara da ɗayan, tsabtatacce, daidaitaccen bayanan abokin ciniki na rikodin.

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