Idan ka buɗe tsarin sarrafa abun ciki don gina shafukan yanar gizo, tsari ne mai sauƙi. Masu binciken gidan yanar gizo na zamani suna tallafawa HTML, CSS, da JavaScript zuwa a M saitin ma'auni na yanar gizo. Kuma, hakika ƴan ƴan bincike ne waɗanda masu ƙira ke buƙatar damuwa da su. Akwai keɓancewa, ba shakka… da wasu sauƙaƙe hanyoyin warwarewa ko ayyuka na musamman ga waɗannan masu binciken.
Saboda ƙa'idodin gabaɗaya, yana da sauƙin haɓaka masu ginin shafi a cikin tsarin sarrafa abun ciki. Masu bincike suna bin HTML5, CSS, da JavaScript… kuma masu haɓakawa za su iya gina ingantacciyar mafita don gina shafukan yanar gizo waɗanda ke jin daɗin na'urori da daidaito a cikin masu bincike. Shekaru ashirin da suka gabata, kusan kowane mai zanen gidan yanar gizo yana amfani da software na tebur don haɓaka shafukan yanar gizo. Yanzu, abu ne da ba a sani ba ga mai zanen gidan yanar gizo don haɓaka shafin yanar gizon – sau da yawa fiye da haka, suna haɓaka samfura da amfani da masu gyara a cikin tsarin abun ciki don cika abun ciki. Editocin gidan yanar gizon suna da kyau.
Amma masu gyara imel suna da wahala a baya. Ga dalilin da ya sa…
Zayyana Imel ɗin HTML Ya Fi Haɗuwa Fiye da Gidan Yanar Gizo
Idan kamfanin ku yana son kyakkyawan imel ɗin HTML ɗin da aka ƙera, tsarin ya fi rikitarwa fiye da gina shafin yanar gizon don dalilai da yawa:
- Babu Ka'idoji – Babu tsananin riko ga kowane gidan yanar gizo nagartacce ta imel abokan ciniki waɗanda ke nuna imel ɗin HTML. A zahiri, kusan kowane abokin ciniki na imel da kowane nau'in kowane abokin ciniki na imel ayyuka daban-daban. Wasu za su girmama CSS, haruffan waje, da HTML na zamani. Wasu suna girmama wasu salo na layi, za su nuna tarin haruffa kawai, kuma suyi watsi da komai sai tsarin tsarin tebur. Yana da gaske quite m a wannan lokaci cewa babu wanda ke aiki a kan wannan batu. Sakamakon haka, ƙirƙira samfuri waɗanda ke samarwa tsakanin abokan ciniki da na'urori akai-akai ya zama babban kasuwanci kuma yana iya zama tsada sosai.
- Tsaron Abokin Ciniki na Imel - A wannan makon, Apple Mail an sabunta shi don toshe duk hotuna a cikin imel ɗin HTML ta tsohuwa waɗanda ba a saka su cikin imel ba. Ko dai ka ba su izini don loda musu imel a lokaci ɗaya, ko kuma dole ne ka kunna saitunan don kashe wannan saitin. Tare da saitunan tsaro na abokin ciniki na imel, akwai kuma saitunan kamfanoni.
- IT Tsaro - Teamungiyar IT ɗin ku na iya ɗaukar tsauraran ƙa'idodi kan abubuwan da zahiri za a iya yin su a cikin imel. Idan hotunanku, alal misali, sun fito daga wani yanki na musamman wanda ba'a sanya shi a cikin Tacewar zaɓi na kamfani ba, hotuna kawai ba za su bayyana a cikin imel ɗinku ba. A wasu lokuta, dole ne mu haɓaka saƙonnin imel kuma mu ɗauki nauyin duk hotuna akan sabar kamfani domin ma’aikatansu su iya ganin hotunan.
- Email Masu Ba da sabis - Don yin muni, masu ginin imel waɗanda masu ba da sabis na imel (Esps) a zahiri gabatar da matsaloli maimakon takura su. Yayin da suke tallata editan su shine Abinda Ka Gani Shine Ka Samu (WYSIWYG), akasin haka galibi gaskiya ne tare da ƙirar imel. Za ku samfoti imel a dandalin su, sannan mai karɓar imel ya ga kowane irin matsalolin ƙira. Kamfanoni sau da yawa ba tare da sani ba suna zaɓar edita mai arziƙi maimakon editan kulle-kulle yana tunanin cewa ɗayan yana da ƙarin fasali fiye da ɗayan. Sabanin gaskiya ne… idan kuna son saƙon imel waɗanda ke bayarwa akai-akai a duk abokan cinikin imel, mafi sauƙi shine mafi kyau saboda ƙarancin na iya yin kuskure.
- Imel na Abokin Ciniki - Akwai ɗaruruwan abokan ciniki na imel, kowanne yana yin HTML daban-daban a cikin tebur, apps, wayar hannu, da abokan cinikin gidan yanar gizo. Yayin da ingantaccen editan ku akan mai ba da sabis na imel ɗinku na iya samun saitin don sanya kan layi a cikin imel ɗinku… padding, margins, line-tsawon, da girman font na iya bambanta akan kowane abokin ciniki imel ɗaya. A sakamakon haka, dole ne ku zubar da HTML kuma ku rubuta kowane nau'i daban-daban (duba misalin da ke ƙasa) - kuma sau da yawa rubuta a cikin keɓancewa waɗanda ke takamaiman abokin ciniki na imel - don samun imel don yin akai-akai. Babu nau'ikan toshe masu sauƙi, dole ne ku yi shimfidu waɗanda ke kan tebur waɗanda suke daidai da ginin gidan yanar gizo shekaru talatin da suka gabata. Shi ya sa kowane sabon shimfidawa yana buƙatar ci gaba da abokin ciniki na imel da gwajin na'ura. Abin da kuke gani a akwatin saƙonku na iya bambanta da abin da nake gani a akwatin saƙo nawa. Shi ya sa ake yin kayan aikin kamar Email akan Acid or litmus wajibi ne don tabbatar da sabbin ƙirarku suna aiki a duk abokan cinikin imel. Anan ga ɗan gajeren jerin shahararrun abokan cinikin imel da injunan sarrafa su:
- Apple Mail, Outlook don Mac, Android Mail da iOS Mail amfani WebKit.
- Amfani da Outlook 2000, 2002 da 2003 internet Explorer.
- Amfani da Outlook 2007, 2010 da 2013 Microsoft Word (iya, Word!).
- Abokan gidan yanar gizo suna amfani da injin burauzar su (misali, Safari yana amfani da WebKit kuma Chrome yana amfani da Blink).
Misalin HTML don Yanar Gizo Vs. Imel
Idan kuna son misalin da ke nuna sarƙaƙƙiyar ƙira a imel da gidan yanar gizo, ga cikakken misali daga labarin Mailbakery. Babban Bambance-bambance 19 Tsakanin Imel da HTML na Yanar Gizo:
Emel
Dole ne mu gina jerin teburi waɗanda suka haɗa duk salon salo na layi da ake buƙata don sanya maɓallin da kyau da kuma tabbatar da yana da kyau a cikin abokan cinikin imel. Hakanan za a sami alamar salo mai rakiyar a saman wannan imel ɗin don haɗa azuzuwan.
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<a href="#" target="_blank" class="link-white" style="color:#ffffff; text-decoration:none"><span class="link-white" style="color:#ffffff; text-decoration:none">Find Out More</a>
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Za mu iya amfani da takardar salo na waje tare da azuzuwan don ayyana harka, daidaitawa, launi, da girman alamar anga wanda ke bayyana azaman maɓalli.
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<a href="#" class="button">Find Out More</a>
</div>Yadda Ake Gujewa Matsalolin Ƙira Imel
Ana iya guje wa matsalolin ƙirƙira imel ta bin kyakkyawan tsari:
- Tsarin Samfura - Gina samfuri tare da shimfidu daban-daban da tubalan abun ciki waɗanda ke tattare da kowane salon da kuke son samarwa a cikin ƙirar imel ɗin ku. Lokacin da muka aiwatar da abokin ciniki, koyaushe muna tura su zuwa tsara imel don gaba – ba kawai kamfen imel na gaba wanda aka aika ba. Ta wannan hanyar, za mu iya ƙira, haɓakawa, gwadawa, da aiwatar da matakan da suka dace kafin sun taba aika imel ɗin farko.
- Gwajin Samfura - Fahimtar abokan cinikin imel ɗin da masu biyan kuɗin ku ke amfani da su da kuma tabbatar da cewa an gwada imel ɗin ku na HTML a cikin wayar hannu da tebur yana da mahimmanci kafin tura kowane samfuri. Za mu iya ƙirƙira imel ɗin a zahiri daga shimfidar Photoshop… amma yankewa da dicing shi cikin tebur wanda ke kan tebur, abokin ciniki na imel yana da mahimmanci don ƙaddamar da ƙirar imel ɗin da ke da kyau da daidaito.
- Gwajin ciki - Da zarar an ƙirƙira samfurin ku kuma an gwada shi, yakamata a aika shi zuwa jerin iri na ciki a cikin ƙungiyar don dubawa da amincewa. Kuna iya ma so farawa da ƙayyadaddun yanki na daidaikun mutane don tabbatar da farko cewa babu Tacewar zaɓi ko al'amurran tsaro da ke da alaƙa da yin imel a ciki. Idan wannan yana gina misali akan sabon mai bada sabis na imel, ƙila za ku iya samun wasu abubuwan tacewa ko toshewa masu alaƙa da ko da samun imel ɗin ku zuwa akwatin saƙo mai shiga.
- Tsarin Samfura – Kada ku canza shimfidu ko ƙira ba tare da yin aiki akan sabon sigar samfur ɗin ku wanda za'a iya tsarawa, gwada shi da kyau, da tura shi. Kasuwanci da yawa suna son ƙira guda ɗaya don kowane yaƙin neman zaɓe… amma wannan yana buƙatar kowane imel ɗin da aka tsara, haɓakawa, da tura kowane kamfen. Wannan yana ƙara ton lokaci zuwa tsarin tallan imel na ciki. Kuma, kuna haɗarin rashin fahimtar abubuwan da ke cikin imel ɗin ku ke aiki da kyau akan abubuwan da ba su da kyau. Daidaituwa ba hanya ce kawai don sauƙaƙe tsarin ba, yana da mahimmanci ga halayen masu biyan kuɗin ku.
- Keɓance Mai Ba da Sabis na Imel - Kusan kowane mai ba da sabis na imel yana da hanyar yin aiki a kusa da batutuwan da maginin imel ɗin su ya gabatar. Sau da yawa za mu iya ƙara danyen CSS zuwa asusu - ko ma samun shingen abun ciki wanda dole ne a haɗa shi cikin kowane imel - domin kamfani ya yi amfani da ginannen editan imel ɗin kuma kar ya karya ƙirar imel ɗin ku. Tabbas, hakan na iya buƙatar wasu horo da sarrafa tsari don tura waɗannan matakan don tabbatar da an bi su. Ko kuma - ƙila a zahiri kawai kuna son haɓaka ƙirar imel ɗin ku a cikin hanyar da aka tabbatar tana aiki a tsakanin abokan ciniki da na'urori, sannan ku manna shi a cikin mai ba da sabis na imel ɗin ku.
Dandalin Zana Imel
Saboda dandamalin sabis na imel sun yi mummunan aiki wajen ginawa da kuma kiyaye abokan ciniki da na'urorin giciye akai-akai don yin magina, manyan dandamali da yawa sun zo kasuwa. Ɗayan da muka yi amfani da shi sosai shine Tsiri.
Stripo is not just an email builder, they also have a library of over 900 templates that can be easily imported. Once you design the email, you can the email to 60+ ESPs, and email clients, including Mailchimp, HubSpot, Campaign Monitor, AWeber, eSputnik, Outlook, and Gmail. Best of all Stripo templates come with the email rendering tests included so you can ensure they’ve been tested and work consistently across over 40 email clients.
Bayyanawa: Ina haɗi zuwa nawa kamfanin ba da shawara kan harkokin kasuwanci wanda ke tsarawa da tura saƙon imel na abokin ciniki don manyan samfuran a kusan kowane mai bada sabis na imel. Ni ma abokin tarayya ne Tsiri kuma ina amfani da hanyar haɗin yanar gizona a cikin wannan labarin.
