Imatearshen Tech Tech don Masu Aikin Gudanar da Ayyuka

Tattalin Talla

A cikin 2011, ɗan kasuwa Marc Andreessen ya shahara sosai, software tana cin duniya. A hanyoyi da yawa, Andreessen yayi gaskiya. Yi tunani game da kayan aikin software da yawa da kuke amfani dasu a kullun. Waya daya tak na iya samun daruruwan aikace-aikacen software a kai. Kuma wannan ƙarama ce kawai a aljihunka.

Yanzu, bari mu yi amfani da irin wannan ra'ayin ga duniyar kasuwanci. Kamfani guda ɗaya na iya amfani da ɗaruruwan, idan ba dubbai ba, na hanyoyin magance software. Daga harkar kuɗi zuwa albarkatun ɗan adam da tallace-tallace, kowane sashe ya dogara da fasaha ta wata hanyar. Ya zama komai game da gudanar da kasuwanci a duniyar yau.

Talla ba ta da bambanci. Yawancin ƙungiyoyin talla na zamani sun dogara da wasu hanyoyin samar da kayan aiki (SaaS) don samar da haɗin gwiwar haɗin gwiwar ƙungiyoyi, gudanar da ayyukan da ke gudana, da kuma wajan yin yaƙin neman zaɓe. Amma tare da kan 7000 SaaS kayayyakin kawai a cikin sararin tallace-tallace, zai iya zama da wuya a raba da dole ne-dole daga masu kyau-da-da.

A cikin wannan labarin, zan tattauna takamaiman abin da mafita na software ke da alaƙa ga tarin fasahar tallan ku kuma me yasa. Ari, Zan raba wasu takamaiman misalai a kan hanya.

Menene Matsayin Talla?

Ajalin tallan tallace-tallace yana nufin tarin kayan aikin software da fasahar da yan kasuwa ke amfani dasu don yin ayyukansu. Ya faɗi a ƙarƙashin kalmar laima mafi girma tarin fasaha wanda masanan IT ke amfani dashi akai-akai don haɗawa da harsunan shirye-shirye da tsare-tsare don ci gaban aikace-aikace.

Matsayin talla shine ainihin jerin abubuwanda dole ne su sami mafita waɗanda zasu ƙarfafa ƙungiyar ku don yin mafi kyawun aikin su. Waɗannan kayan aikin suna da haɗin gwiwa don haɓaka ƙwarewa, haɓaka haɗin kai, da inganta sadarwa. 

Yadda ake Gina Marketingarshen Kasuwancin Talla

A zamanin yau, akwai software kusan duk abin da. Hanyar da nake ganinta, akwai nau'ikan kayan aikin SaaS guda biyu: dole ne-dole da kuma masu kyau-da-da.

Kayan aikin dole ne waɗanda ke da mahimmanci don aiwatar da aikinku. Abun-da-dadi suna da kyau, kawai suna da kyau. Suna iya taimaka maka ka zama mai kirkiro ko tsari, amma har yanzu yana yiwuwa a iya cimma burin ka ba tare da su ba.

Yana da mahimmanci a kiyaye sirran tallan ku. Me ya sa? Saboda software tana da tsada. Gaske tsada. Kasuwanci na iya ɓarnatar da dubban daloli kan lasisin software da ba a amfani da su idan ba a yi la'akari da hankali ba waɗanne kayan aikin ne buƙatu. 

Bugu da ƙari, samun samfuran SaaS da yawa na iya rikicewa kuma zai sa ya zama da wuya a kasance cikin tsari. Ya kamata software ta sa rayuwarka ta zama mai sauƙi, ba mai wahala ba. 

A ƙasa, zaku sami jerin kayan aikin SaaS na dole-dole don tallan tallan tallan ku:

Abokin ciniki Dangantakarka Management

Gudanar da dangantakar abokin ciniki (CRM) An tsara software don taimakawa kamfanoni su haɓaka haɗin gwiwa da kuma haɓaka alaƙar da ke akwai da kuma abokan cinikin su. 

Yawancin kayan aikin CRM suna aiki azaman ɗakunan ajiya waɗanda ke adana bayanan abokan ciniki da ma'amala. A cikin kayan aikin, masu amfani zasu iya ganin duk tarihin alaƙar da abokin ciniki, da kuma bayanan da suka danganci yarjejeniyar tallace-tallace waɗanda ke gudana a halin yanzu.

CRM software ana amfani dashi da farko ta tallace-tallace, talla, da ƙungiyar zartarwa. 

Teamsungiyoyin tallace-tallace sun dogara da CRM don tsara bayanan da suka danganci masu yiwuwa da dama. Masu zartarwa suna amfani da shi haka nan, don sanya ido sosai kan hanyoyin shigar kuɗi da na tallace-tallace. A ɓangaren talla, CRM yana da amfani don bin hanyoyin da suka dace da tallace-tallace da dama. 

CRM yana da mahimmanci don haɓaka rata tsakanin tallace-tallace da ƙungiyoyin tallace-tallace da cimma daidaito mafi kyau a cikin ƙungiya.

CRM Misalai

Akwai daruruwan kayan aikin CRM daban-daban akan kasuwa. Anan ga 'yan ficewa guda biyu:

  • Salesforce - Tallace-tallace tallace-tallace shine babban jagora na kayan girgije mai amfani da CRM don kasuwancin kowane girman. Kodayake CRM shine babbar sadaukarwar Salesforce, kamfanin ya faɗaɗa layukan samfuransa don haɗawa da sabis na abokin ciniki, sarrafa kai tsaye, da kuma hanyoyin kasuwanci. Tare da kusan 19% jimlar kasuwar, Tallace tallace tallace mamaye sararin samaniya CRM. Kuma da kyakkyawan dalili - dandamali ana ci gaba da kimanta shi tsakanin masu amfani da masu bincike don ƙarfin girgije, musamman idan ya zo sararin masana'antar.

lamba Highbridge don Tallafin Talla

CRM Kasuwanci

  • Kadan M CRM - Kananan M CRM an tsara ta musamman don ƙananan kasuwancin da ke buƙatar kayan aiki mai sauƙi ba tare da duk kararrawa da busa ba. Ya miƙe tsaye zuwa batun, kuma kuna iya cewa, “mafi rashin haushi”!

Yi Rajista don Anarancin Bacin rai CRM

Kadan M CRM

Project Management

Kayan aikin sarrafa kayan aiki yana bawa ƙungiyoyi damar daidaita hanyoyin sadarwa, sarrafa ayyukan aiki, da adana shafuka akan ayyukan ayyukan yanzu, duk a wuri ɗaya. 

Abu ne na yau da kullun ga 'yan kasuwa suyi aiki a cikin yanayin haɗin gwiwa waɗanda suka kasance tushen tushen aikin su. Komai ladaran tallan da kuke aiki a ciki, kayan aikin gudanarwa yana da mahimmanci don kasancewa cikin tsari da bin diddigin ci gaban aikin. 

Yawancin mafita a cikin wannan rukunin zasu ba ku damar ƙirƙirar ayyukan aiki na al'ada don ayyukan yau da kullun / na mako-mako, suna taimaka muku kuyi lissafin kuɗin kwanakin da ke tafe. Wannan yana taimakawa musamman idan ƙungiyar ku tana aiki sosai ko kuma wani ɓangare na nesa.

Misalan Manhajan Gudanar da Ayyuka

Gudanar da aikin kasuwa ce mai cike da jama'a, tare da mafita da yawa a wurare daban-daban. Misalan sun hada da:

  • Asana - Asana shine ingantaccen tsari wanda aka tsara don kasuwanci na masu girma dabam. Kayan aiki yana ba da fasalolin gudanar da ayyuka iri-iri waɗanda ke ba da izinin haɗin kai da keɓancewa. Asana tana tallafawa ƙwarewar ƙungiya gami da aiki na mutum ɗaya, yana bawa mai amfani damar tsara aikin kansa da gudummawar ayyukan ƙungiyar. Masu amfani suna iya gina ayyukansu a cikin kalanda, yana mai sauƙin ganin abin da ya dace da lokacin.

Gwada Asana kyauta

Gudanar da Aikin Asana

  • Alkairi - Wrike kayan aikin sarrafawa ne wanda aka gina tare da sifofin ƙira-ƙira don kasuwanci a cikin yanayin haɓakar wuce gona da iri. Kodayake Wrike yana ba da haɗin haɗin kamfani da yawa, har yanzu maganin yana aiki cikakke don tsakiyar kasuwa da ƙananan kamfanoni.

Farawa Kyauta akan Wrike

Gudanar da Gudanar da Gudanarwa

A cikin 2016, kamfanin ya faɗaɗa layin samfuransa ya haɗa da Wrike for Marketers, kayan aikin da aka ƙera musamman don yin kwaikwayon ayyukan kasuwanci na yau da kullun. 

Wrike for Marketers an keɓance ta musamman don taimakawa ƙungiyoyin tallace-tallace su kasance cikin tsari da aiwatarwa a kan abubuwan da aka saba da su kamar ƙirƙirar abun ciki, gudanar da taron, da ƙaddamar da kasuwa. Kayan aikin har ma yana samar da samfuran aikin don taimakawa farawa.

Marketing Automation

Kayan aikin kai komputa software yana taimakawa kungiyoyin tallata kayan aiki kai tsaye wanda ya danganci jagorar zamani, sanya sakonnin kafofin watsa labarai, da kuma ayyukan tallan imel. 

Baya ga bayyanannun fa'idodin ceton lokaci waɗanda suka zo tare da irin wannan kayan aikin, software ta atomatik na tallace-tallace kuma yana taimakawa ƙirƙirar saƙon sirri na musamman a cikin kamfen daban-daban ba tare da buƙatar ƙoƙarin hannu ba. Waɗannan kamfen ɗin ana iya saita su don yin aiki ba dare ba rana, koda kuwa ba ku can don gudanar da su.

Misalan Aikin Kai Na Talla

Abu ne na yau da kullun don haɗa kayan aikin sarrafa kai tare da wasu fasahohi zuwa dandamali ɗaya wanda ya ƙunshi duka. 

  • HubSpot - HubSpot sanannen dandamali ne na haɓaka ci gaba da nufin samar da kasuwanci ga tallace-tallace, tallatawa, da kayan aikin sabis ɗin abokan ciniki da suke buƙatar cin nasara. HubSpot na Kasuwancin HubSpot shine babbar hanyar bayar da aikin kai tsaye ta hanyar talla. Kayan aiki yana da girman abubuwan da suka danganci jagoran gubar, tallan imel, da nazari.

Fara tare da Hubspot

Hubspot Kasuwancin Hub

  • MailChimp - Abin da ya fara ne kawai don sabis ɗin tallan imel ya haɓaka ya zama sanannen tsarin sarrafa kai tsaye na talla na MailChimp wanda aka tsara shi zuwa ƙananan kamfanoni. 

Yi rajista don Mailchimp

Mailchimp Email Marketing

MailChimp yana da kira ga ƙananan kamfanoni musamman saboda tsarin saiti mai sauƙi.

Akwai samfurin kyauta wanda ke ba da duk ayyukan sarrafa kai na kasuwanci don kasuwanci a farkon matakan su. MailChimp har ma yana ba da tsarin biyan kuɗi-don-tafi don ƙungiyoyin da kawai ke shirin amfani da kayan aikin nan da can.

Kayan aikin Ingantaccen Bincike

An haɓaka ingantaccen injin bincike (SEO) software don bawa kamfanoni damar haɓaka ƙididdigar binciken su na asali kuma ya zama mafi ƙarancin bincike. 

Kayan aikin SEO suna ba da fasali iri-iri masu amfani don taimakawa yan kasuwa don gudanar da bincike na mahimman kalmomi, gina haɗin haɗin baya, da yin binciken ƙididdigar abubuwan yanar gizon da ke ciki don haɓaka haɓakar dijital gaba ɗaya. Yawancin waɗannan mafita suma suna da ƙarfin ikon yin nazari wanda ke taimaka wa masu amfani waƙa da kuma auna tasirin ƙoƙarin su na SEO.

Matsakaicin talla mafi inganci yana ƙarfafa ƙungiyar kasuwancin ku don yanke shawara da tabbaci. A matsayin SEO, yana da mahimmanci a gare ni in sami damar zuwa kayan aikin bincike na kalma kamar Semrush, kayan haɗin gini kamar Ahrefs, da kayan aikin nazari kamar Google ko Adobe Analytics. Duk sauran abubuwa suna da kyau a same su, amma ba lallai bane.

Liam Barnes, Babban SEO Specialist a Umurnin

Misalan Software na SEO

Labari mai dadi. Ba lallai bane ku zama ƙwararre ku san yadda ake amfani da software na SEO. 

Yawancin mafita na software na SEO suna da hankali da sauƙin amfani, koda don masu farawa. A gefe guda, akwai kayan aikin SEO masu ci gaba a can kuma suna buƙatar ƙarin ƙwarewar software na fasaha. Duk ya dogara da wane burin da kake neman cim ma ta hanyar binciken kwayar halitta!

  • Ahrefs - Ahrefs suna ba da cikakken kayan aikin SEO tare da iyawa iri-iri ciki har da binciken kalmomi, bin sahu, ginin hanyar haɗi, da rahoto. Wannan samfurin duka-in-one wanda aka tsara don taimakawa kasuwa da ƙwararrun SEO na duk matakan ƙwarewa don haɓaka matsayinsu na jigilar kayayyaki.

Fara gwajin Ahrefs ɗin ku

Dandalin SEO na Ahrefs

Ahrefs sun fara ne da farko kayan aikin backlink; duk da haka, fadada abubuwan da yake bayarwa ya cinye kamfanin a matsayin babban ɗan wasa a cikin sararin SEO. Idan kuna buƙatar kayan aikin SEO mai sauƙi akan shafi wanda ke aikatawa (kusan) komai, Ahrefs na iya zama zaɓi a gare ku.

  • Kururuwa ta SEO Spider - ScreamingFrog wani kamfanin talla ne na Burtaniya da aka sani da samfuran SEO Spider. SEO Spider mashahurin mai rarrafe ne na yanar gizo wanda ake amfani dashi don gudanar da binciken SEO mai zurfin bincike. Amfani da kayan aikin, 'yan kasuwa suna gano hanyoyin da aka ɓata, sauyin binciken dubawa, gano abubuwa biyu, da ƙari. Maganin SEO Spider yana aiki ne takamaiman aiki wanda yafi dacewa da SEOs na fasaha. An fi amfani da wannan kayan aikin a haɗe tare da duk kayan aikin SEO, kamar Ahrefs. Idan kun kasance sababbi ga ɓangaren fasaha na abubuwa, ScreamingFrog yana ba da sigar kyauta wanda har yanzu yana da aikin dubawa na asali.

Zazzage reamingarar Kuɗi SEO Spider

Gudanar da Harkokin Kasuwanci

Kayan aikin kafofin watsa labarun suna samarda ayyuka wanda ke bawa masu amfani damar tsara jadawalin abubuwa, samun damar nazarin masu amfani na zamani, da kuma lura da alamun ambato… don sanya wasu yan kadan. 

Wannan na iya zama da amfani musamman ga hukumomi ko manyan kamfanoni waɗanda ke gudanar da bayanan kafofin watsa labarun da yawa sau ɗaya. Za'a iya tsara sakonni na kwanaki ko makonni masu zuwa a gaba, yana ba ku ikon ɓatar da ƙarin lokaci a kan dabarun kirkira maimakon buga kowane rubutu da hannu.

Misalan Gudanar da Zamantakewa

Wasu kayan aikin zamantakewar duka-in-one tare da ayyuka daban-daban, yayin da wasu takamaiman dandamali ne ko kuma mayar da hankali kan wani takamaiman fasali, kamar saka idanu kan kafofin watsa labarun. Bari mu dubi wasu misalai:

  • Tsarin Lafiya - Sprout Social kayan aiki ne na sihiri don gudanar da kafofin watsa labarun. Maganin yana samarwa masu amfani cikakken kayan aiki wadanda suka hada da aikin atomatik, bayanan hada hannu, da kuma rahoton ayyuka.

Fara Gwajin Tattalin Arziki na Kyauta

Sprout Social - Gudanar da Media na Zamani

An san Sprout Social don keɓancewar abokantaka da ingantaccen ƙarfin rahoto. Idan tallan kafofin watsa labarun shine babban direban samun kudin shiga don kasuwancin ku, Sprout ya cancanci saka hannun jari.

  • Hootsuite - Hootsuite sanannen dandamali ne na kula da hanyoyin sadarwar zamantakewar jama'a wanda aka tsara don daidaikun mutane da kamfanoni masu girman komai. Kayan aikin yana ba da fasali na yau da kullun kamar tsara jadawalin post, da kuma ƙarin haɓaka abubuwa kamar su dashboards na al'ada, gudanar da tallan tallace-tallace, da kuma nazarin bayanan kasuwanci.

Nemi Demot ɗin Hootsuite

Gudanar da Media na Media na Hootsuite

Babban bambance-bambancen Hootsuite? Farashi mai araha. Har ila yau akwai kyauta kyauta wanda ke ba da izinin iyakanceccen tsarin tsarawa. Idan ƙungiyar ku tana son ingantaccen bayani wanda ke aiki har yanzu, Hootsuite zaɓi ne mai ƙarfi.

Gudanar da Bayanin Abubuwan Taɗi

Tsarin sarrafa abun ciki (CMS) yana ba da ayyuka don sarrafawa, adanawa, da kuma buga abubuwan dijital. Wannan ya hada da rubutu, hotuna da aka tsara, bidiyo, sauti, da duk wasu kadarorin dijital wadanda suke karawa da kwarewar gidan yanar gizo. CMS tana baka damar karɓar bakuncin duk waɗannan abubuwan ba tare da buƙatar ƙirƙirar sabuwar lamba daga karce ba.

Idan ƙungiyarku tana da niyyar ƙirƙirar sabon abun ciki a kai a kai, to warware CMS shine larura. Yawancin kayan aikin CMS suna ba da ƙarin ayyukan SEO waɗanda ke sauƙaƙa don inganta abun ciki don binciken ƙwayoyi - wanda zai iya taimaka sanya shi ya zama mafi ganowa. 

Misalan CMS

Zaɓin CMS ɗin da ya dace don kasuwancinku na iya zama mai wahala saboda kayan aikin yana buƙatar haɗakarwa ba tare da ɓata lokaci ba tare da kayan aikin gidan yanar gizon ku. Abin takaici, yawancin hanyoyin magance abun ciki an tsara su don yin hakan. A ƙasa, zaku sami zaɓi biyu sanannu:

  • Hubspot CMS Hub - Kamar yadda aka ambata a baya, HubSpot babban jagora ne na samar da software don talla, tallace-tallace, da ƙungiyoyin sabis na abokan ciniki. Kyautar CMS ta HubSpot babban zaɓi ne don ƙungiyoyin tallan da yawa. Fitattun fasaloli sun haɗa da rubutun abun ciki, editan rubutu mai wadatacce, da kuma dashbod mai ba da rahoto mai ƙarfi.

Nemi a Hubspot Demo na CMS

Hubspot CMS

Tunda dandamalin HubSpot ya riga ya zo tare da sauran hanyoyin ginawa kamar CRM da aikin sarrafa kai na tallan, wannan zaɓi ne mai kyau ga yan kasuwa waɗanda ke son samfuran gabaɗaya. Bugu da ƙari, HubSpot CMS yana ba ku damar Mix da wasa fasali. Idan kanaso ka dauki bakuncin shafin yanar gizanka a wani dandali daban, amma har yanzu kayi amfani da CMS na HubSpot don shafukan sauka na gidan yanar gizan ka, zaka iya.

  • WordPress - WordPress shine tsarin sarrafa abun ciki mai budewa. Manhajar tana aiki ne ta hanyar da zata baiwa masu amfani damar girka abubuwa daban-daban da kuma samfura don tsara ayyukan su da bayyanar su.

Fara Shafin WordPress

WordPress CMS

WordPress shine ɗayan tsofaffin kayan aikin CMS da ake amfani dasu akan kasuwa. Da wannan aka faɗi, shi ma kayan aiki ne na kai tsaye, wanda ke nufin cewa har yanzu kuna buƙatar nemo mai ba da sabis na yanar gizo da ƙirƙirar lambar al'ada domin ta yi aiki. 

Ga mai keɓaɓɓen masaniyar fasaha wanda ke son damar keɓancewa mara iyaka, WordPress zai zama babban abokinku. 

Ka Sanya Ta Ka

Yana da mahimmanci a lura cewa wannan jeri bai ma kusa da ƙarewa ba. 

Idan kai jack ne na duk kasuwancin, zaka iya amfani da duk waɗannan kayan aikin software sannan wasu; ƙila kuna da kayan aiki daban-daban waɗanda ke aiki mafi kyau don burin ku. Idan aikin ku ya mai da hankali kan aikin takamaiman aiki, kamar tallan dijital, zai yuwu tallan tallan ku ya ɗan huce. 

Babban abu game da tarin fasaha shine cewa kuna da ikon maida shi mallakin ku. Tare da waɗannan nasihu a hankali, zaka iya bayyana mahimman kayan aikin da zasu sa ƙungiyar kasuwancin ku ta kasance mai nasara ta musamman.

Manhajar kasuwanci tana da ƙarfi kamar wanda yake amfani da ita. Gano yadda Directungiyar Directive zasu iya taimaka kasuwancin ku faɗaɗa abin da ya gabata na fasaharka don sadar da sakamakon tallan bincike mai tsanani.

Bayyanawa: Akwai hanyoyin haɗin da aka yi amfani da su a cikin wannan labarin.

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