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Yadda Aikace-aikace Na Aiwatar da Google Analytics Groups tare da Google Tag Manager

A cikin labarin da ya gabata, Na raba yadda za a aiwatar da Google Tag Manager da Universal Analytics. Wannan shine farkon farawa don kawai ya sauka daga ƙasa, amma Google Tag Manager kayan aiki ne masu sauƙin canzawa (kuma masu rikitarwa) waɗanda za a iya amfani dasu don yawancin dabaru daban-daban.

Duk da yake na fahimci wasu ci gaba na iya sauƙaƙa wasu rikitarwa na wannan aiwatar, sai na zaɓi in je jagora tare da abubuwan plugins, masu canji, abubuwan da ke haifar da abubuwa. Idan kuna da ingantacciyar hanyar aiwatar da wannan dabarar ba tare da lambar ba - ta kowane hali ku raba ta cikin maganganun!

Ofayan waɗannan dabarun shine ikon iyawar jama'a Groupungiyoyin Abun ciki a cikin Nazarin Duniya ta amfani da Google Analytics. Wannan labarin zai zama haɗuwa da raɗaɗi, matsalolin da yakamata a sani, da jagora mataki-mataki wajen aiwatar da Groupungiyoyin Abun ciki ta hanyar amfani DuracellTomi ta Google Tag Manager plugin don WordPress, Google Tag Manager da Google Analytics.

Google Tag Manajan Rant

Don irin wannan kayan hadadden kayan aikin, abubuwan tallafi na Google gaba ɗaya suna tsotse. Ba wai kawai ina yin kururuwa bane, ina gaskiya. Dukkanin bidiyon su, kamar na sama, waɗannan bidiyo ne masu haske da launuka iri iri akan abin da za'a iya aiwatarwa kwata-kwata ba bidiyo ta mataki-mataki, babu hotunan kariyar kwamfuta a cikin labaran su, kuma bayanin matakin sama kawai. Tabbas, zasu haɗa da duk zaɓuɓɓuka da sassauƙar da kuke da ita amma duk da haka baku da cikakken bayani akan tura shi.

Bayan sigar 30 na yin amfani da alamomi na, sauye-sauye da yawa a cikin Google Analytics, da 'yan makonni suna wucewa tsakanin canje-canje don gwada… Na sami wannan aikin mai ban takaici. Waɗannan su ne dandamali guda biyu waɗanda yakamata suyi aiki ba tare da ɓoyewa ba amma da gaske basu da haɗin haɗin kai wanda aka samar a waje da wasu fannoni don mamayewa.

Abun ingungiyar Rukunin Contunshiyar Google

Duk da yake rarrabuwa da sanya alama sun kasance kusan shekaru da yawa, baza ku same shi a cikin damar Groupungiyar Groupunshiya ba. Wataƙila zan buga matsayi kamar wannan wanda ya haɗa nau'uka da yawa, tags goma ko ma haka, hotunan kariyar kwamfuta, da bidiyo. Shin ba zai zama abin birgewa ba don yanki da kuma cinye wancan bayanin ta amfani da Google Analytics ba? Da kyau, sa'a, saboda ikon ku na haɓaka ƙungiyoyin abun ciki an ƙuntata shi. Babu wata hanyar wucewa da jerin rukuni, tambari, ko halaye zuwa ga Google Analytics. Kun kasance tare da asali filayen rubutu 5 iyakance ga mai canji ɗaya kowane.

A sakamakon haka, Na tsara Groupungiyoyin Abun cikina ta hanya mai zuwa:

  1. Take abun ciki - Don in iya kallon labarai kamar “yadda ake yi” da sauran labaran da ake yiwa lakabi.
  2. Nau'in Nau'in - Don haka zan iya kallon rukunin farko kuma in ga yadda shahararr kowane rukuni yake da kuma yadda abubuwan ke gudana a ciki.
  3. Mawallafin abun ciki - Don in iya kallon marubutan bakon namu kuma in ga wadanda suke tursasawa da juyowa.
  4. Nau'in Abun ciki - Don in iya duba bayanan bayanai, kwasfan fayiloli, da bidiyo don ganin yadda wannan abun cikin yake aiwatarwa kwatankwacin sauran nau'in abun ciki.

Sauran wannan darasin ya dogara da gaskiyar cewa kun riga kun sanya hannu don Google Tag Manager.

Mataki na 1: Kafa Groupungiyoyin Abun Abubuwan Abubuwan Nazarin Google

Ba lallai bane ku sami wani bayanan da zai zo Google Analytics don saita Groupungiyar Abunku. A cikin Google Analytics, kewaya zuwa gudanarwa kuma zaku ga Groupungiyar Contunshiya akan jerin:

abun ciki-rukuni-admin

A tsakanin entungiyoyin Abun ciki, zaku so eachara kowane rukunin abun ciki:

Groupara Groupungiyoyin Abun ciki

Lura da kibiyoyi biyu! Don kiyaye kanka daga yage gashinku lokacin da bayananku basa bayyana a cikin Google Analytics, ku kasance a farke sosai a cikin duba sau biyu daidai da lambar ku. Me yasa wannan ma zaɓi ne wanda ya fi karfina.

Jerin abubuwanda aka gama hada abubuwa ya kamata ya bayyana kamar haka (idan ka latsa irin for saboda wasu dalilai Google Analytics yana son azabtar da mu masu amfani da karfi wadanda suke mamakin dalilin da yasa ba'a riga an jera su cikin tsari ba. Oh… kuma idan hakan bai isa azabtarwa ba, ba za ku taɓa share tarin abubuwan ciki ba. Kuna iya musaki shi kawai.)

Jerin abubuwan hada-hada

Whew… yayi kyau. An yi aikinmu a cikin Google Analytics! Nau'in… dole ne mu gwada kuma aika wasu bayanan daga baya wanda zamu iya dubawa.

Mataki na 2: Kafa Kayan aikin WordPress na DuracellTomi don Google Tag Manager

Abu na gaba, muna buƙatar fara wallafa bayanan da Google Tag Manager zai iya kamawa, bincika, da haifar da lambar Google Analytics ta hanyar. Wannan na iya zama aikin gaske ba don wasu masu ban mamaki na WordPress ba a can. Muna son zaɓuɓɓukan da ake dasu ta hanyar DuracellTomi ta WordPress plugin. Ana sarrafa shi da kyau.

Auki ID na Google Tag Manager daga Wurin Aikinku a cikin Google Tag Manager kuma sanya shi a cikin saitunan kayan aikin gaba ɗaya> Fil ɗin ID na Manajan Tag Tag.

google-tag-manajan-id

Ina bayar da shawarar sosai don girka kayan aikin ta amfani da su Hanyar al'ada inda zaka saka rubutun a cikin taken ka (galibi fayil din header.php). Idan bakayi ba, zai iya haifar da wani batun wanda zai iya haukatar da kai …Layer data cewa kayan aikin tana aikawa ga Google Tag Manager tilas a rubuta kafin a ɗora rubutun don Google Tag Manager. Ban fahimci ma'anar da ke ciki ba, kawai dai ku sani cewa zaku ja gashin ku waje don mamakin dalilin da yasa ba a aiko da bayanai yadda ya kamata ba tare da wannan sanyawa ba.

google-tag-manajan-al'ada

Mataki na gaba shine saita menene Layer ɗin data kake son a wuce zuwa Google Tag Manager. A wannan halin, Ina wucewa nau'in rubutu, nau'ikan, alamun, sunan marubucin post, da taken post. Za ku ga cewa akwai sauran zaɓuɓɓuka da yawa, amma mun riga mun yi bayanin rukunin da muke daidaitawa da kuma dalilin da ya sa.

Google Tag Manager Mai sarrafa bayanan WordPressLayer

A wannan lokacin, an shigar da kayan aikin an saka Google Tag Manager, amma ba a zahiri an ba da bayanan zuwa Universal Analytics ba (duk da haka). Idan ka duba tushen shafinka a yanzu, za ka ga Layyana bayanai da aka buga don Google Tag Manager, kodayake:

Duba Code

Lura cewa mai haɗin bayanan ya haɗu a cikin nau'i-nau'i masu darajar maɓalli (KVPs). A cikin mataki 4 a ƙasa, za mu nuna muku yadda za ku tabbatar da waɗannan ba tare da duban lambar asalin shafinku ba. Ga DuracellTomi Plugin, makullin sune:

  • Shafin shafi - Wannan shine taken shafin.
  • ShafinPostType - Wannan ko rubutu ne ko shafi.
  • shafiPostType2 - Wannan ko rubutu ne guda ɗaya, rumbun ajiyar bayanai, ko shafi.
  • ShafinShafi - Wannan jerin tsararru ne wadanda aka rarrabasu post a ciki.
  • shafiAn bayarwa - Wannan tsararru ne na alamun da aka yiwa alama.
  • shafiPostAuthor - Wannan shine marubucin ko gidan waya.

Kiyaye waɗannan a hannunmu, zamu buƙaci waɗannan daga baya yayin da muke rubuta abubuwan da ke haifar da mu.

Ina tsammanin kuna da kayan haɗin Google Analytics da aka ɗora ko kun saka su analytics alamar rubutu a cikin taken ku da kanku. Rubuta ID ɗin Nazarin Google ɗinku (yana kama da UA-XXXXX-XX), kuna buƙatar hakan a gaba. Kuna so cire alamar rubutun ko plugin, sannan loda Nazarin Duniya ta hanyar Google Tag Manager.

Mataki na 3: Kafa Google Tag Manager

Idan kun firgita game da rashin buga Google Analytics akan rukunin yanar gizonku a wannan lokacin, bari kawai muyi hakan da sauri kafin muyi wani gyare-gyare. Lokacin da kuka shiga cikin Manajan Tag na Google, zaɓi wurin aikin ku:

  1. Select Aara Tag
  2. Select Nazarin Duniya, sanya sunan tag dinka a saman hagu ka shigar da id id dinka UA-XXXXX-XX
  3. Yanzu faɗi alamar lokacin da wuta yanzu ta danna kan Trarawa da zaɓar duk shafuka.
Nazarin Duniya Yana Tagara Tag Google Tag Manager
  1. Ba ku gama ba! Yanzu dole ku danna buga kuma tag dinka zai kasance kai tsaye kuma analytics za a ɗora Kwatancen!

Mataki na 4: Shin Google Tag Manager na Aiki Yana Aiki?

Oh, zaku so wannan. Google Tag Manager hakika yana zuwa da wata hanya don gwada alamunku don taimaka muku magance matsala da gyara su. Akwai 'yan menu kaɗan akan Zaɓin Buga wanda zaku iya dannawa - Preview.

Google Tag Manager Preview da Debug

Yanzu buɗe gidan yanar gizon da kuke aiki a cikin sabon shafin kuma zaku ga sihiri duba bayanin Manajan Tag a cikin ƙafafun kafa:

Google Tag Manager - Tsinkaya da kuma cire kuskure

Yaya sanyi wannan? Da zarar mun shiga wuce bayanan Groupungiyar Contunshi ta amfani da Google Tag Manager, za ka ga abin da tag yake harbawa, abin da ba ya harbawa, da duk wani bayanan da ake bi! A wannan halin, Tag din da muka sa wa suna Nazarin Duniya. Idan muka danna kan wannan, za mu iya zahiri duba bayanin tag Google Analytics.

Mataki na 5: Kafa Groupungiyoyin Contunshiyoyi a cikin Google Tag Manager

Woohoo, mun kusa gamawa! Da kyau, ba da gaske ba. Wannan zai zama matakin da zai iya ba ku lokaci mai wuya. Me ya sa? Saboda ƙaddamar da shafi a cikin Nazarin Duniya tare da Groupungiyar entunshira dole ne a cika shi a cikin taron guda. A hankalce, ga yadda zai faru:

  1. Ana buƙatar shafin WordPress.
  2. A WordPress Plugin yana nuna bayananLayer.
  3. Rubutun Google Tag Manager yana aiwatarwa da kuma ba da bayanan mai gudana daga WordPress zuwa Google Tag Manager.
  4. Ana gano masu canji na Google Tag Manager a cikin bayanan mai sanya bayanai.
  5. Ana gano abubuwan da ke haifar da Google Tag Manager dangane da masu canji.
  6. Google Tag Manager ya kona takamaiman tags bisa abubuwan da suka jawo hakan.
  7. Ana takamaiman takamaiman alama wanda ke tura bayanan tattara abubuwa masu dacewa zuwa Google Analytics.

Don haka… idan abu na farko da yafaru shine cewa an wuce dataLayer zuwa Google Tag Manager, to dole ne mu iya karanta wadancan nau'i-nau'i masu darajar. Zamu iya yin hakan ta hanyar gano waɗancan canje-canjen da aka wuce.

Tagididdiga Masu Amfani da Google Tag Manager

Yanzu kuna buƙatar ƙarawa da ayyana kowane mai canji da aka wuce a cikin bayanan Layer:

  • Shafin shafi - taken abun ciki
  • ShafinPostType - Nau'in Nau'in
  • shafiPostType2 - Nau'in Nau'in (Ina son wannan ta amfani da wannan tunda ya fi takamaiman bayani)
  • ShafinShafi - Nau'in Nau'in
  • shafiAn bayarwa - Takaddun abubuwan ciki (kuna iya amfani da wannan lokaci zuwa lokaci maimakon ƙungiyoyi kawai)
  • shafiPostAuthor - Mawallafin abun ciki

Yi haka ta hanyar rubutawa a cikin Sunan Mai Sauya Suna da adana mai canji:

Canjin Canji

A wannan gaba, Google Tag Manager ya san fahimtar yadda ake karanta masu canza bayanan mai layin. Zai yi kyau idan kawai zamu iya shigar da wannan bayanan daidai cikin Google Analytics, amma ba za mu iya ba. Me ya sa? Saboda jerin rukunoni ko tags zasu wuce iyakokin halayen da aka saita akan kowane Groupungiyar entunshi wanda aka yarda a cikin Google Analytics. Google Analytics (abin baƙin ciki) ba zai iya karɓar tsararru ba. Don haka ta yaya za mu iya kewaye da shi? Ugh… wannan shine bangaren takaici.

Dole ne ku rubuta maɓallin motsawa wanda ke bincika rukuninku ko sunan alama a cikin tsararren tsararren da aka wuce cikin maɓallin mai ba da bayanai. Muna da kyau wucewa take, marubuci, buga tunda sun zama kalmomin rubutu guda. Amma rukuni ba haka bane don haka muna buƙatar yin nazarin farkon (na farko) wanda aka wuce a cikin tsararru. Banda, tabbas, shine idan baku zaɓi nau'uka da yawa a kowane matsayi ba… to kuna iya kawai danna maɓallin kuma zaɓi Nau'in Abun ciki.

Anan ga jerin kallon mu na Triggers:

Ananan abubuwa ta Categangare

Ga misali na ɗayan waɗancan abubuwan da ke haifar da rukunin mu don Tallatar da Abun ciki:

Wasu Shafukan Masu Kallon Shafi

Muna da magana ta yau da kullun a nan wanda ya dace da rukunin farko (na farko) wanda aka wuce a cikin jeri a cikin Mai Bayanan bayanan, sannan mun tabbatar da cewa saƙo ɗaya ne.

Idan kuna fuskantar matsala lokacin rubuta maganganun yau da kullun, kuna iya kawai dakatar da jan gashin ku kuma mu hau Fiverr. Na sami babban sakamako mai ban mamaki a kan Fiverr - kuma yawanci nakan nemi magana da takaddara kan yadda ta yi aiki.

Da zarar kuna da maɓallin kunnawa don kowane rukuni, kun kasance a shirye don gina jerin sunayenku! Dabararmu a nan ita ce ta fara rubuta kama-duk Alamar Nazarin Duniya (UA), amma ba a kora a duk lokacin da aka kori kowane alamun alamunmu. Jerin da aka kammala ya bayyana kamar haka:

Alamu a cikin Google Tag Manager

Lafiya… wannan kenan! Yanzu zamu kawo dukkan sihirin tare da alamar mu. A cikin wannan misalin, zan wuce da Groupungiyoyin Abun ciki ga kowane matsayi guda wanda aka rarrabashi tare da Kasuwancin Abun ciki (“abun ciki”):

Groupungiyoyin entungiyoyin Categungiyoyi

Suna sunan tag dinka, shigar da ID na Google Analytics, sannan ka fadada Ƙarin Saituna. A cikin wannan ɓangaren, zaku sami Groupungiyoyin entunshi inda zaku so shigar da lambar Index daidai yadda kuka shigar da ita a ciki Google Analytics Admin saitunan.

Ga wani abu maras kyau… oda dole ne daidaita tsari na saitunan Admin na Nazarin ku don bayanan. Tsarin ba shi da isasshen hankali don ɗaukar canje-canje masu dacewa don lambar lambobin dace.

Tunda ba a ƙaddamar da rukunin ba (saboda matsalar tsararru), dole ne ku buga a cikin rukuninku don Fihirisar 2. Duk da haka, don sauran ƙungiyoyin abun ciki 3, kawai kuna iya danna akwatin zuwa dama sannan zaɓi zaɓi shi ke kai tsaye wuce tsakanin dataLayer. Sannan kuna buƙatar zaɓar faɗakarwa kuma adana alama!

Maimaita kowane ɗayan rukuninku. Don haka ka tabbata ka koma shafin UA ɗinka (kama-duka) kuma ƙara keɓaɓɓu ga kowane rukuninku. Samfoti da cire kuskure don gwada kuma tabbatar kun harba alamun ku kuma aika bayanai zuwa rukunin abun cikin yadda yakamata.

Ya kamata ku sami damar tantance komai, amma har yanzu kuna jira waitan awanni kaɗan don Google Analytics ta cim ma su. Lokaci na gaba da ka shiga, za ka iya amfani da su Take abun ciki, Nau'in abun ciki, da kuma Mawallafin abun ciki don yanki da kuma cinye bayananku a cikin Google Analytics!

Douglas Karr

Douglas Karr shine CMO Bude INSIGHTS kuma wanda ya kafa Martech Zone. Douglas ya taimaka da yawa na nasara MarTech farawa, ya taimaka a cikin ƙwazo na sama da $5 biliyan a Martech saye da zuba jari, kuma ya ci gaba da taimaka wa kamfanoni wajen aiwatar da sarrafa sarrafa tallace-tallace da dabarun talla. Douglas ƙwararren ƙwararren dijital ne na duniya kuma ƙwararren MarTech kuma mai magana. Douglas kuma marubuci ne da aka buga na jagorar Dummie da kuma littafin jagoranci na kasuwanci.

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