Ta yaya Ma'aunin UTM A cikin Imel Aiki Tare da Kamfen Google Analytics?

Kamfen Google Analytics - Haɗin Imel Danna Tracking UTM

Muna yin ɗan ƙaura da aiwatar da ayyukan masu ba da sabis na imel don abokan cinikinmu. Duk da yake ba a keɓance shi sau da yawa a cikin bayanan aikin ba, dabara ɗaya da koyaushe muke amfani da ita ita ce tabbatar da cewa duk wata hanyar sadarwa ta imel ta kasance. ta atomatik tare da sigogin UTM ta yadda kamfanoni za su iya lura da tasirin tallan imel da sadarwa akan zirga-zirgar rukunin yanar gizon su gabaɗaya. Yana da mahimmanci daki-daki wanda galibi ana yin watsi da shi… amma bai kamata ya kasance ba.

Menene Ma'aunin UTM?

UTM tsaye ga Module Bin -sawu na Urchin. Siffofin UTM (wani lokacin da aka sani da lambobin UTM) snippets ne na bayanai a cikin suna/daraja biyu waɗanda za a iya haɗa su zuwa ƙarshen URL don bin bayanai game da baƙi da suka isa gidan yanar gizon ku a cikin Google Analytics. Asalin kamfani da dandamali na nazari ana kiran su Urchin, don haka sunan ya makale.

An fara aiwatar da aikin bin diddigin kamfen don kama talla da sauran zirga-zirgar ababen hawa daga kamfen da aka biya akan gidajen yanar gizo. Bayan lokaci, ko da yake, kayan aiki ya zama da amfani ga tallan imel da tallace-tallace na kafofin watsa labarun. A zahiri, kamfanoni da yawa yanzu suna tura sa ido kan kamfen a cikin rukunin yanar gizon su don auna aikin abun ciki da kira-zuwa-aiki kuma! Sau da yawa muna ba abokan ciniki shawarar su haɗa da sigogin UTM akan filayen rajista na ɓoye, suma, don gudanar da dangantakar abokan cinikin su (CRM) yana da bayanan tushe don sababbin jagora ko lambobin sadarwa.

The UTM sigogi su ne:

  • yakin neman zabe (Da ake bukata)
  • utm_saura (Da ake bukata)
  • utm_matsakaici (Da ake bukata)
  • tsawra_ (Dama) 
  • mai amfani (Dama)

Ma'auni na UTM wani ɓangare ne na zaren tambaya wanda ke haɗe zuwa adireshin gidan yanar gizon da aka nufa (URL). Misalin URL mai UTM Parameters shine wannan:

https://martech.zone?utm_campaign=My%20campaign
&utm_source=My%20email%20service%20provider
&utm_medium=Email&utm_term=Buy%20now&utm_content=Button

Don haka, ga yadda wannan takamaiman URL ɗin ke rushewa:

  • URL: https://martech.zone
  • Querystring (komai bayan ?):
    utm_campaign=Kamfen na%20
    &utm_source=My%20email%20sabis%20mai bayarwa
    &utm_medium=Email&utm_term=Sayi%20yanzu&utm_content=Button
    • Sunan / Ƙimar Ma'auni sun rushe kamar haka
      • utm_campaign=Kamfen na%20
      • utm_source=My%20email%20service%20mai bayarwa
      • utm_medium=Imel
      • utm_term=Sayi%20 yanzu
      • utm_content = Button

Matsalolin tambaya sune An shigar da URL saboda sarari ba sa aiki da kyau a wasu lokuta. A wasu kalmomi, %20 a cikin ƙimar haƙiƙa sarari ne. Don haka ainihin bayanan da aka kama a cikin Google Analytics shine:

  • Gangamin: Kamfen na
  • Source: Mai bada sabis na imel na
  • kafofin watsa labarai: email
  • Term: Saya yanzu
  • content: Button

Lokacin da kuka kunna hanyar haɗin kai ta atomatik a yawancin dandamalin tallan imel, yaƙin neman zaɓe shine sunan yakin da kuke amfani da shi don saita yakin, tushen galibi shine mai bada sabis na imel, an saita matsakaici zuwa imel, da kalmar da abun ciki. yawanci ana saita su a matakin haɗin gwiwa (idan a duka). A wasu kalmomi, da gaske ba lallai ne ku yi wani abu ba don keɓance waɗannan a cikin dandalin sabis na imel tare da kunna UTM ta atomatik.

Ta yaya Ma'aunin UTM A zahiri Aiki tare da Tallan Imel?

Bari mu yi labarin mai amfani kuma mu tattauna yadda wannan zai yi aiki.

  1. Kamfanin ku ne ya ƙaddamar da kamfen ɗin imel tare da kunna hanyoyin haɗin kai ta atomatik.
  2. Mai ba da sabis na imel yana haɗa sigogin UTM ta atomatik zuwa kintinkirin tambaya don kowace hanyar haɗi mai fita a cikin imel.
  3. Sa'an nan mai bada sabis na imel yana sabunta kowace hanyar haɗi mai fita tare da danna mahaɗin bin diddigin wanda zai tura zuwa URL ɗin da ake nufi da kirgin tambaya tare da sigogin UTM. Wannan shine dalilin da ya sa, idan kun duba hanyar haɗin yanar gizon da ke cikin jikin imel ɗin da aka aiko… ba ku ganin URL ɗin da ake nufi ba.

NOTE: Idan kuna son gwadawa don ganin yadda ake karkatar da URL, zaku iya amfani da majingin URL kamar Inda Ya Tafi.

  1. Mai biyan kuɗi yana buɗe imel ɗin kuma pixel tracking yana ɗaukar taron buɗe imel. NOTE: Buɗe abubuwan da suka faru sun fara toshewa ta wasu aikace-aikacen imel.
  2. Mai biyan kuɗi ya danna mahaɗin.
  3. Ana ɗaukar taron haɗin kai azaman dannawa ta mai bada sabis na imel, sannan a tura shi zuwa URL ɗin da aka nufa tare da haɗa ma'aunin UTM.
  4. Mai biyan kuɗi ya sauka akan gidan yanar gizon kamfanin ku kuma rubutun Google Analytics da ke gudana akan shafin yana ɗaukar sigogin UTM ta atomatik don zaman mai biyan kuɗi, aika shi kai tsaye zuwa Google Analytics ta hanyar pixel tracking mai ƙarfi inda aka aika duk bayanai, kuma yana adana bayanan da suka dace. a cikin kuki akan burauzar mai biyan kuɗi don dawowar ta gaba.
  5. Ana tattara waɗannan bayanan kuma ana adana su a cikin Google Analytics don a iya ba da rahoto a cikin Sashen Kamfen na ƙididdigar Google. Kewaya zuwa Saye> Yaƙin neman zaɓe> Duk Yaƙin neman zaɓe don ganin kowane yaƙin neman zaɓe da rahoto kan yaƙin neman zaɓe, tushen, matsakaici, lokaci, da abun ciki.

Anan ga zane na yadda Haɗin Imel ke Ƙaddamar da UTM da kuma ɗauka a cikin Google Analytics

Bibiyar hanyar haɗin yanar gizo ta UTM a cikin Kamfen ɗin Imel da Google Analytics

Menene Na kunna A cikin Google Analytics Don Ɗaukar Ma'aunin UTM?

Labari mai girma, ba lallai ne ku kunna komai a cikin Google Anatyics don kama madaidaitan UTM ba. Ana kunna shi a zahiri da zarar an sanya alamun Google Analytics akan rukunin yanar gizon ku!

Rahoton Kamfen Imel na Google Analytics

Ta yaya zan ba da rahoton Canje-canje da Sauran Ayyuka Ta Amfani da Bayanan Kamfen?

Ana haɗa wannan bayanan ta atomatik zuwa zaman, don haka duk wani aiki da mai biyan kuɗi ke yi akan gidan yanar gizon ku bayan ya sauka a can tare da sigogin UTM yana da alaƙa. Kuna iya auna jujjuyawa, ɗabi'a, kwararar mai amfani, burin, ko kowane rahoto kuma ku tace shi ta hanyar ma'aunin UTM na imel ɗinku!

Shin Akwai Yadda Ake Kama Wanda Mai Kuɗi Yake A Rukunana?

Yana da yiwuwa a haɗa ƙarin maballin tambaya a waje da sigogin UTM inda za ku iya ɗaukar ID na mai biyan kuɗi na unqiue don turawa da ja ayyukan gidan yanar gizon su tsakanin tsarin. Don haka… e, yana yiwuwa amma yana buƙatar ɗan ƙaramin aiki. Wani madadin shine saka hannun jari a ciki Nazarin Google 360, wanda ke ba ku damar amfani da mai ganowa na musamman akan kowane baƙo. Idan kuna gudanar da Salesforce, alal misali, zaku iya amfani da ID na Salesforce tare da kowane kamfen sannan har ma da tura aikin zuwa Salesforce!

Idan kuna sha'awar aiwatar da mafita kamar wannan ko kuna buƙatar taimako tare da Bibiyar UTM a cikin mai ba da sabis na imel ɗinku ko kuna neman haɗa wannan aikin zuwa wani tsarin, jin daɗin tuntuɓar kamfani na… Highbridge.