Samfura guda uku Don Tallan Masana'antar Balaguro: CPA, PPC, da CPM

Samfuran Tallan Masana'antar Balaguro - CPA, CPM, CPC

Idan kana son yin nasara a cikin masana'antar gasa sosai kamar tafiya, kuna buƙatar zaɓar dabarun talla wanda ya dace da manufofin kasuwancin ku da abubuwan fifiko. Abin farin ciki, akwai dabaru da yawa kan yadda ake haɓaka alamar ku akan layi. Mun yanke shawarar kwatanta mafi mashahuri daga cikinsu da kuma kimanta riba da rashin amfaninsu.

Don gaskiya, ba shi yiwuwa a zabi samfurin guda ɗaya wanda ya fi kyau a ko'ina kuma koyaushe. Manyan samfuran suna amfani da samfura da yawa, ko ma duka a lokaci guda, dangane da yanayin.

Samfurin Biya-Kwance-Click (PPC).

Biya-duk-danna (PPC) talla yana ɗaya daga cikin shahararrun nau'ikan talla. Yana aiki mai sauƙi: kasuwanci suna siyan tallace-tallace a musanya don dannawa. Don siyan waɗannan tallace-tallace, kamfanoni sukan yi amfani da dandamali kamar Google Ads da tallace-tallace na mahallin.

PPC sananne ne tare da alamu saboda yana da sauƙi kuma mai sauƙin sarrafawa. Dangane da bukatun ku, zaku iya ƙayyade inda masu sauraron ku suke zaune, ƙara kowane halayen da kuke buƙata. Haka kuma, yawan zirga-zirgar ababen hawa ba su da iyaka (iyakancewar kawai shine kasafin kuɗin ku).

Al'adar gama gari a cikin PPC ita ce siyar da alama, lokacin da 'yan kasuwa suka yi tayin kan sharuɗɗan alamar wani ɓangare na uku don doke su da jawo hankalin abokan cinikin su. Yawancin lokaci ana tilasta wa kamfanoni yin hakan saboda masu fafatawa suna siyan talla bisa buƙatun alamar masu fafatawa. Misali, lokacin da kake bincika Booking.com a cikin Google zai zama na farko a cikin sashin kyauta amma toshe talla tare da Hotels.com da sauran samfuran suna farawa. A ƙarshe masu sauraro suna zuwa ga wanda ya sayi tallan PPC; don haka, Booking.com yana buƙatar biya ko da lokacin da yake jagoran binciken kyauta. Idan kamfanin da kuke nema bai bayyana a sashin talla ba, zai iya rasa abokan ciniki a cikin hasken rana. Don haka, irin wannan tallan ya yaɗu a ko'ina.

Koyaya, ƙirar PPC tana da babban hasara: ba a ba da garantin juzu'ai ba. Kamfanoni na iya tantance sakamakon kamfen don su daina waɗanda ba su da tasiri. Hakanan yana yiwuwa kamfani ya kashe fiye da abin da yake samu. Shi ne mafi mahimmancin haɗari da za a yi la'akari da shi a kowane lokaci. Don ragewa, Ina ba da shawarar tabbatar da kamfen ɗin ku yana isa ga masu sauraron ku. Ci gaba da buɗaɗɗen hankali kuma ku kasance masu sassauƙa.

Farashin-Kowane-Mile (CPM) Samfura

Cost-Per-Mile shine ɗayan shahararrun samfuran ga waɗanda ke son samun ɗaukar hoto. Kamfanoni suna biyan ra'ayi dubu ɗaya ko ra'ayi na talla. Ana amfani da shi sau da yawa wajen tallan kai tsaye, kamar lokacin da wani kanti ya ambaci alamar ku a cikin abun ciki ko wani wuri.

CPM yana aiki da kyau musamman don haɓaka wayar da kan jama'a. Kamfanoni na iya auna tasirin ta amfani da alamu iri-iri. Misali, don haɓaka alamar alama, kamfani zai bincika adadin lokutan da mutane ke neman alamar, adadin tallace-tallace, da sauransu.

CPM yana cikin ko'ina tallan mai tasiri, wanda har yanzu sabon filin ne. A cikin 'yan shekarun nan, an sami karuwar masu tasiri a cikin masana'antu.

Girman kasuwar tallan tallace-tallace na duniya ya kasance dala biliyan 7.68 a cikin 2020. Ana tsammanin haɓakawa a ƙimar haɓakar shekara-shekara (CAGR) na 30.3% daga 2021 zuwa 2028. 

Babban Bincike

Koyaya, CPM shima yana da wasu kurakurai. Misali, wasu kamfanoni sun ki yin watsi da wannan dabarar a farkon kasuwancinsu saboda yana da wuya a iya auna tasirin wadannan tallace-tallacen.

Kudin-Duk-Aiki (CPA) Samfura

CPA shine mafi kyawun samfurin don jan hankalin zirga-zirga - kasuwancin suna biya kawai don siyarwa ko wasu ayyuka. Yana da matukar rikitarwa, tun da yake ba shi yiwuwa a kaddamar da kamfanin talla a cikin 2 hours, kamar PPC, amma sakamakon ya fi dogara. Idan kun samu daidai a farkon, sakamakon zai zama abin aunawa ta kowane fanni. Wannan zai ba ku damar isa ga masu sauraron ku kuma ya ba ku bayanai masu ƙididdigewa game da tasirin kamfen ɗin ku.

Na san abin da nake magana game da shi: hanyar sadarwar tallan haɗin gwiwa wanda kamfani na - Shirye-shiryen tafiye-tafiye - yana ba da aiki akan tsarin CPA. Dukansu kamfanonin tafiye-tafiye da masu rubutun ra'ayin yanar gizo suna sha'awar haɗin gwiwa mai kyau tun lokacin da kamfanoni ke biyan kuɗi kawai don aikin, yayin da a lokaci guda suna karɓar ɗaukar hoto da ra'ayi, kuma masu mallakar zirga-zirga suna da sha'awar tallan samfurori ko ayyuka masu dacewa ga masu sauraron su, yayin da suke samun manyan kwamitocin. idan abokan ciniki sun sayi tikiti ko yin ajiyar otal, yawon shakatawa ko wani sabis na balaguro. The affiliate marketing a general - kuma Shirye-shiryen tafiye-tafiye musamman - ana amfani da manyan kamfanonin balaguro kamar Booking.com, SamiRaida, TripAdvisor da dubban sauran kamfanonin balaguro.

Ko da yake CPA na iya zama kamar mafi kyawun dabarun talla, Ina ba da shawarar yin tunani sosai. Idan kuna fatan shiga babban ɓangaren masu sauraron ku, wannan ba zai zama dabarar ku kaɗai ba. Lokacin da kuka haɗa shi a cikin dabarun kasuwancin ku, kodayake, za ku isa ga mafi yawan masu sauraro gabaɗaya saboda za ku haɗa masu sauraron abokan ku. Ba zai yiwu tallan mahallin ya cim ma wannan ba.

A matsayin bayanin kula na ƙarshe, ga tukwici: yana da mahimmanci a tuna cewa babu ɗaya daga cikin dabarun da aka lissafa wanda shine mafita na ƙarshe. Akwai ramummuka ga kowanne ɗayansu, don haka tabbatar da cewa kun sami ingantattun dabarun dabarun dangane da kasafin ku da burin ku.