Mafi inganci, mafi wayo, da ingantaccen dabarun talla shine tallan da ya dogara da asusu (ABM). Ƙaddamar da niyya ta hanyar bayanai da dabarun tallan tashoshi da yawa na keɓaɓɓu, ABM yana taimaka wa 'yan kasuwa su haɓaka juzu'i da haɓaka kudaden shiga.
Terminus ABM Platform
Abin da ya kafa terminus baya ga sauran dandamali na ABM shine yadda dandalin ke aiwatar da asusu masu niyya, yana bawa masu kasuwa damar ƙirƙirar ƙarin bututun. Da gaske Terminus yana ba da cikakkiyar hanya ga ABM saboda ɗan ƙasa, haɗin gwiwar tashoshi da yawa yana haifar da ƙarin sakamako.
Terminus yana taimakawa magance manyan ƙalubalen 'yan kasuwa na yau:
- Samar da zirga-zirga da jagora.
- Haɓaka samfuran don ficewa daga gasar.
- Gudanar da tashoshi na tallace-tallace da yawa don faɗaɗa wayar da kan jama'a da wayar da kan jama'a.
- Koyo game da abokan cinikin su.
- Ƙirƙirar abun ciki mai jan hankali.
- Yin biyayya da ka'idojin raba bayanai da keɓantawa.
- Isar da tsammanin abokin ciniki don ƙarin keɓantawa da haɗin kai.
Tashar Sadarwar Tasha
Menene ƙungiyoyin tallace-tallace suka fi buƙata don fahimtar abokan cinikin su? Bayanai The Tashar Sadarwar Ƙarshe yana ba da kayan aiki da yawa don taimakawa ƙungiyoyin tallan tallace-tallace su fahimta da haɗa abokan cinikin su, gina ingantaccen bayanin abokin ciniki (ICP), da kuma ba da damar fahimta ta hanyar bayar da rahoto da za a iya daidaita su don tabbatar da tasirin kowane tashoshi.
Cibiyar tana ba ƙungiyoyin tallace-tallace damar nemo abokin ciniki na gaba, daidaita kamfen na tashoshi da yawa, auna duk shirin tallan su, ƙarfafa ƙungiyoyin tallace-tallace don ɗaukar mataki da haɓaka kudaden shiga mai dorewa.
Yin amfani da tashoshi masu yawa na Terminus, 'yan kasuwa za su iya ƙirƙirar abubuwan haɗin gwiwar asusu don ƙara niyya.
- Kwarewar Ad - yana ba ƙungiyoyin tallace-tallace damar haɓaka samfuran ƙima a duniya ta hanyar yin amfani da haɗin kai, keɓantacce kuma mai daidaita kamfen tashoshi da yawa waɗanda ke isar da saƙonni a cikin ɗaruruwan hanyoyin sadarwar talla ga mutane a duk faɗin duniya. Masu kasuwa za su iya shiga cikin tsarin ƙima na tallace-tallace, inganta tallan da suke kashewa tare da mahallin mahallin, kuki, da IP, kuma su matsa TV da tallace-tallace masu jiwuwa da aka haɗa akan tashoshi masu tasowa kamar Spotify, Hulu, IPTV da ƙari.
- Kwarewar Imel - yana ba ƙungiyoyin tallace-tallace damar yin amfani da imel zuwa babban girma, tashoshin talla da aka yi niyya cike da nazari, bayanan niyya da taswirar IP. Saboda an keɓanta banners bisa ga adireshin imel ɗin mai karɓa, imel ɗin suna da daidaiton niyya 100%. Hakanan ana iya raba kamfen ɗin imel ta hanyar gwajin A/B, banners alt, na ciki-kawai, matakin dama, mai karɓa, ƙungiyar mai aikawa ko yanayin shuffle.
- Kwarewar Taɗi - yana ba da mafitacin tallan tallan ɗan ƙasa zuwa dandamali na ABM don canza ƙarin maziyartan gidan yanar gizo. Terminus'Chatbot yana haifar da ƙarin tafiye-tafiyen mai siye tare da ikon yin lissafin tarurrukan 24/7, cikin hankali da cancantar zirga-zirgar zirga-zirgar shigowa, tattara bayanan baƙo da amfani da tarin fasahar da aka haɗa don haifar da sarrafa kansa na tallace-tallace da haɗin kai.
- Kwarewar Yanar Gizo – Yana jujjuya kowane shafin yanar gizon zuwa wani keɓaɓɓen shafin saukowa ta hanyar faɗowa da aka yi niyya, mai rufi da keɓance keɓancewa don fitar da haɗin kai. Tare da Kwarewar Yanar Gizo, ƙungiyoyin tallace-tallace na iya gina ingantattun tafiye-tafiyen masu siye, cikin sauƙi ƙirƙira da haɓaka haɓaka mai dacewa, keɓaɓɓen abun ciki da kuma - ta hanyar rarraba masu sauraro da haɓaka ingantaccen fahimtar asusun da ake niyya - haɓaka ciyarwar talla.
Mai riba Ƙwararrun Yanar Gizon da aka haɓaka don ƙirƙirar kamfen ɗin haɗin kai, keɓance ƙwarewar abun ciki mai amfani ta hanyar asusu, masana'antu da mutum, kuma 61% na masu ziyartar rukunin yanar gizon sun ciyar da ƙarin lokaci akan shafukan yanar gizo da jujjuyawar kan manyan shafuka masu daraja sun karu da 11%.
- Auna Studio - ƙididdigar abokantaka na mai amfani da injin sifa, tattarawa da ba da duk abubuwan da ƙungiyoyin tallace-tallace ke buƙata don nazarin tasirin ayyukan tafi-da-kasuwa tare da ra'ayi na 360-digiri na tafiya mai siye. Wannan dandali yana tattarawa da tattara bayanai daga Talla, Taɗi, Imel da Kwarewar Yanar Gizo don samar da cikakkiyar kamfen na ABM na dabarun.
- Kwarewar Kasuwanci - yana haifar da bayanai masu ƙarfi don ƙirƙirar sababbin hanyoyin da za a shiga masu sa ido, ba da damar masu sayar da tallace-tallace suyi aiki da hankali - ba wuya ba. Ƙungiyoyin tallace-tallace suna samun sauƙi don fahimtar abubuwan da za a iya aiwatarwa, suna jan bayanan Terminus zuwa cikin CRMs, cancantar dangantaka don taimakawa wajen yin hasashen bututun da kuma gano mafi yawan asusun ajiyar kuɗi dangane da mitar imel. Kwarewar tallace-tallace kuma suna ƙarfafa ƙungiyoyi don saka idanu akan siginar niyya da yin amfani da bayanan asusu, haɗin kai da siyan balaguro don haɓaka dabarun ABM ɗin su.
Bayan kashi ɗaya cikin huɗu na amfani da Ƙwarewar Kasuwancin Terminus, Bazaarvoice gaba daya ya juya shirinsa na ABM, yana ganin karuwar 4X a cikin kudaden shiga na kasuwanci, karuwar 33% a matsakaicin girman ma'amala, ci gaban 6X a cikin bututun sa. Bangaren SMB ɗin sa kuma ya ga kudaden shiga da haɓaka bututun mai, tare da haɓaka 173% a matsakaicin girman ciniki.
Data Zaku Iya Amincewa
Kamfen tallace-tallace mafi inganci suna da kyau kawai kamar bayanan da ke sanar da su. The Terminus Data Studio yana tattara ɗabi'a, CRM, firmographic, niyya, MAP, da bayanan tunani don taimakawa masu kasuwa:
- Samun ra'ayi ɗaya na bayanan asusun.
- Gano sassan masu sauraro na al'ada.
- Ƙirƙiri madaidaicin ICPs daga tushen bayanai na farko- da na uku.
- Buɗe da ba da fifikon asusu.
Babban abin zafi ga ƙungiyoyin tallace-tallace? Sanin cewa yawancin bayanan B2B CRM ba daidai ba ne kuma bai cika ba. Tsaftacewa da hannu, kwafi, da kunna bayanai yana da jinkiri kuma mai tsada - kuma yana iya rage kudaden shiga da kashi 20%.
Ƙaddamar da Terminus Data Studio shine Terminus CDP, wanda aka tsara musamman don warware waɗannan batutuwa, yana ba da cikakkiyar mafita don tsaftacewa, wadata da sarrafa bayanan CRM. Ta amfani da Terminus CDP, abokan ciniki sun shaida haɓakar 180% -300% a cikin canjin jagorar, 20% -2% raguwa cikin ƙimar kuskuren yaƙin neman zaɓe da 97% daidaito a lamba da bayanan jagora.
Karka dauki Kalmar mu kawai
Kamfanin, wanda a baya SnackNation, ya fara ba da kayan ciye-ciye ga ma'aikatan da ke ofis. Sannan cutar ta tilasta wa kowa yin aiki kusan. Da sauri kamfani ya sake masa suna Karoo, pivoting don bayar da fakitin kula da ma'aikata a cikin a aiki daga ko ina duniya.
Dye ya tsunduma Terminus don taimakawa saitawa da aiwatar da hangen nesa na ABM kuma kwanaki 60 kacal bayan haka, Caroo ya ƙaddamar da shari'ar fara amfani da shi. Kamfanonin sun yi amfani da hanya mai matakai hudu:
- Mataki na ɗaya ya haɗa da ganowa da siyan fasahar da ake buƙata don tallafawa shirin ABM, samun sayan masu ruwa da tsaki da kuma nazarin ICP don ƙaddamar da mafi kyawun asusu.
- Mataki na biyu ya sa ƙungiyar ta yi aiki don rubutawa da ayyana shirin, duba abun ciki, tantance tashoshi, shirya don ba da dama da haɓaka shirin ƙaddamarwa.
- Mataki na uku ya mayar da hankali ga ƙungiyar don gina ƙananan microsites, sake fasalin abun ciki inda zai yiwu da shirya tarin fasaha na kamfanin don aiwatarwa.
- Mataki na huɗu ya haɗa da yin looping a cikin ƙungiyar tallace-tallace don ba da dama. Sun ƙaddamar da tallace-tallace da imel, gina rahotanni kuma sun jagoranci aikin gaba ɗaya.
Makonni uku bayan ƙaddamarwa, shirin ya ƙunshi kashi 85% na asusun Caroo kuma ya ba da kwangilar rufaffiyar nasara guda uku. Kamfanin ya gano sabbin abokan hulda 78 kuma ya bude damar 32, kuma a cikin kasa da kwata daya, ya gina kusan dala miliyan 1 a bututun mai ta hanyar amfani da ABM.
Karanta Labarin Abokin Ciniki na Terminus Caroo
Babu Dandali Ne Tsibiri
Ƙungiyoyin tallace-tallace mafi inganci suna da makamai tare da mafi kyawun kayan aiki da bayanai. Dandali na Terminus yana ƙarfafa ƙungiyoyin tallace-tallace don ƙirƙirar haɗin kai, balaguron abokin ciniki mai tashoshi da yawa da haɓaka bututun mai. Yana haɗa mahimman abubuwa masu mahimmanci na tarin fasahar tallace-tallace - Marketo, Pardo, Hubspot, Salesforce, Eloqua da Microsoft Dynamics 365, alal misali - kuma yana ba da damar bayanai a cikin Terminus Engagement Hub.
Don sauƙaƙe haɗin gwiwa, sadarwa da daidaitawa, Terminus yana haɗa nau'ikan kayan aikin da suka haɗa da Crossbeam, Slack, PathFactory, Salesloft, Watsawa, da sauransu. Ƙungiyoyin tallace-tallace kuma za su iya haɗa Terminus zuwa kayan aikin binciken gidan yanar gizon su - kamar Google Analytics da Adobe Analytics - a cikin Cibiyar Haɗin kai don samun dama ga mahimmanci, bayanan zirga-zirga na tushen asusu don ba da fifiko a cikin asusun kasuwa da faɗakar da ƙungiyoyi don haɓaka ayyuka daga abokan ciniki.
Nuna Abokan Ciniki Dama, Kowane Lokaci
Saƙonni suna bama mutane daga ko'ina a kowace rana, kuma mutane suna ƙara daidaita su. Mafi kyawun dabarun tallan tallace-tallace yana amfani da tsarin kewaye-sauti, yana ba da ra'ayoyi da yawa a cikin kewayon tashoshi masu yawa don sadar da saƙo iri ɗaya. Dandalin mu na ABM yana ba masu kasuwa damar ƙirƙirar ɗan ƙaramin abu ga kowa da kowa kuma suna isar da shi a cikin tashoshin da suka fi so. ABM yana ƙarfafa kamfanoni don ƙaddamar da abokan ciniki masu dacewa, canza su zuwa masu ba da shawara da kuma samar da mafi girman kudaden shiga.
Tim Kopp, Shugaba na Terminus
Daga cikin mahimman abubuwan da aka gano a cikinsa Rahoton Kasuwancin Zamani na 2021, Terminus ya koya:
- 91% na masu amsa sun yarda da samun damar yin niyya ga masu buƙatu da abokan ciniki ta hanyar da aka keɓance, tare da keɓaɓɓen kamfen da wayar da kan tallace-tallace wani abu ne da ƙungiyarsu ke da sha'awar.
- 87% sun yarda cewa haɓaka dabarun tushen gubar na gargajiya tare da mai da hankali kan dabarun tushen asusun ita ce hanya mafi kyau don haɓaka samar da kudaden shiga.
- 87% sun yarda ƙungiyar kudaden shiga na ƙungiyar su tana buƙatar ƙarin bayanai, tashoshi na tallace-tallace, da bayanan tallace-tallace / tallace-tallace don yanke shawara mai kyau.
- 95% suna damuwa cewa bacewar bayanan ɓangare na uku zai yi mummunan tasiri ga ƙoƙarin talla.
Zazzage Rahoton Kasuwancin Zamani na 2021
Ba ya da kyakkyawar ma'anar kasuwanci don dogaro gabaɗaya ga jagora a matsayin tushen gaskiya kaɗai don sanar da dabarun talla. Yin amfani da ma'auni da bayanai iri-iri - ziyartar gidan yanar gizo, hulɗar yaƙin neman zaɓe ta imel, hulɗa tare da chatbots da ƙari - don auna tasiri akan asusu yana ba masu kasuwa damar fahimtar haɗin kai na gaskiya da gano asusun da ke shirye don ɗaukar mataki. Waɗannan ayyukan ba su keɓanta juna ba; suna aiki tare da kide kide, kamar yadda alamar ke tafiyar da buƙatu. Kuma ABM shine sirrin miya wanda ke haɗa shi duka don fitar da haɗin kai mai inganci a cikin mazurari.
