Terminus: Gina, Daidaitawa da Bi sawun URL ɗin Kamfen ɗin Google

google kamfen url tracker terminus

Idan da gaske kana so kayi amfani da shi Google Analytics, wani fasalin da dole kayi amfani dashi shine bin sawun Kamfen su. Binciken kamfen yana buƙatar ku sanya masu canjin lissafi zuwa hanyar haɗi. Wadancan masu canji ana ganinsu kuma ana amfani dasu don bin diddigin ziyarar shafin a cikin Google Analytics. Ta amfani da bin yaƙin neman zaɓe, ba ku bar komai ba don rikicewa analytics - kamar masu ba da izini, hanyoyin kai tsaye, adiresoshin imel, da sauransu. Kowane ziyarar an bayyana ta a fili don kamfen ɗin da kuke aiwatarwa wanda ke kawo ziyara ga rukunin yanar gizonku.

Gangamin kamfen ya kunshi sigogi 5:

  1. Tushen kamfen (utm_source) - abin da ake buƙata Yi amfani da utm_source don gano injin bincike, sunan wasiƙun labarai, ko wata majiya. Misali: utm_source = google
  2. Matsakaicin Kamfen (utm_medium) - abin da ake buƙata Yi amfani da utm_medium don gano matsakaici kamar imel ko biyan kuɗi. Misali: utm_medium = cpc
  3. Lokacin Kamfen (utm_term) - wani zaɓi na zaɓi An yi amfani dashi don binciken da aka biya. Yi amfani da utm_term don lura da kalmomin wannan talla.
    Example: utm_term = gudu + takalma
  4. Abun cikin Kamfen (utm_content) - wani zaɓi na zaɓi An yi amfani dashi don gwajin A / B da tallace-tallace da aka yi niyya da abun ciki. Yi amfani da utm_content don rarrabe tallace-tallace ko hanyoyin haɗin yanar gizo waɗanda suke nuni zuwa ga URL ɗaya. Misalai: utm_content = logolink or utm_content = textlink
  5. Sunan Kamfen (utm_campaign) - wani zaɓi na zaɓi An yi amfani dashi don nazarin mahimman kalmomi. Yi amfani da utm_campaign don gano takamaiman kayan talla ko kamfen mai mahimmanci. Misali: utm_campaign = bazara_sale

Platforms kamar Hootsuite yana da ikon cika sahun kamfen na Google Analytics a sauƙaƙe. Sauran dandamali, kamar dandamali na imel, suma sun haɗa da ikon ƙara abubuwan kamfen ta atomatik. Hakanan zaka iya amfani da su Mai tsara URL na Binciken Kamfen na Google don gina URL ɗin kamfen.

Ko, zaku iya amfani terminus, dandalin kan layi don sauƙaƙe gudanar da kamfen ɗinku na Google Analytics. Dandalin ya hada da:

  • Mai Kirkirar URL - Kawai rubuta siga UTM idan baka kirkireshi ba tuni. Terminus yana tuna duk abubuwan yakin neman zabenku. Hakanan yana ba ku madaidaitan tushe don kowane matsakaici. Misali, lokacin da matsakaicin aikinka yake cpc, zai baka shawarar kayi amfani da bing, google, facebook, da sauransu kuma ba wasika a matsayin tushe.
  • Hadin gwiwar Google Analytics - Shigo da dukkan sigogin kamfen din ku daga Google Analytics saboda kar ku kara su daya bayan daya. Za ku sami faɗakarwar imel a duk lokacin da muka gano sabon yanayin kamfen ko kuma sabon hanyar zirga-zirga. Duk abubuwan yakin neman zaben ka suna wuri daya, duk inda aka kirkiresu.
  • Gina ko Loda URL a cikin Girman - Gina tarin URLs tare da sigogin kamfen ɗaya? Rubuta ko liƙa URLs ɗin kuma Terminus zai gina su duka a lokaci guda. Idan kun riga kun sami URLs tare da sigogin UTM a cikin falle, za ku iya shigo da su cikin Terminus.
  • Saiti - Yi amfani da saitattu don amfani da saitin sigogin UTM zuwa kowane URL cikin sauri. Misali, idan kana gudanar da kamfen na Bing tare da utm_campaign = summer_sale, utm_medium = cpc da utm_source = bing, zaka iya adana wannan haɗin a cikin saiti na Bing na bazarar Bing. Hakanan zaku iya amfani dashi don amfani da wannan haɗin cikin sauri ga kowane URL.
  • Ayyukan Gangamin - Samun babban rahoto game da kamfen ɗin tallan ku.
  • Projects - Zaka iya amfani da ayyukan don haɗa URLs don manyan ƙoƙarin talla. Idan kun kasance wakilai, zaku iya amfani da ayyukan don rarrabe URLs ga kowane kwastomomin ku.
  • Yi aiki tare - Gayyatar membobin kungiyar ku kuma yi aiki tare akan ayyukan ku.

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