Tellagence: Ilimin Tallan Zamani

tallan jama'a

Masu kasuwa suna kula da kafofin watsa labarun kamar yadda zasu yi da sauran kafofin watsa labarai na gargajiya. Nemo inda kwallan ido suna kuma bi su. Bambancin yana da girma, kodayake. A tsakanin hanyoyin sadarwar zamantakewa, akwai ayyuka guda uku:

  • kallo - masu sauraro wanda kawai ke biye da kama bayanai don amfanin kansu.
  • hulda - al'ummar da ke amsawa da bayar da martani ga bayanin da aka rarraba.
  • Promotion - mutane a cikin masu sauraro ko al'umma wanda ya raba bayanin tare da m masu sauraro da / ko al'umma.

Ga kamfanoni masu hulɗa a cikin kafofin watsa labarun, waɗannan ayyukan suna da wahala - idan ba zai yiwu ba - bincika da hango ko hasashensu. Akwai yalwar kafofin watsa labarun analytics dandamali a kasuwa, amma mafi yawansu ba su da iyaka… suna ba da ma'auni ƙayyade don isa da rabawa.

A halin yanzu akwai cikakkiyar bayyananniyar buƙata ga 'yan kasuwa don fahimta da yin amfani da tasirin tasirin tallan zamantakewar jama'a. Tellagence ya amsa wannan buƙatar. Mun kirkiro ilimin kimiyya wanda ke hango hangen nesa a cikin hanyoyin sadarwar kan layi. Tellagence yana taimaka muku don isa ga tallan zamantakewar ku ta hanyar haɓaka haɓakar Twitter ɗinku.

Rashin hankali ba lallai ba ne ya ba da mafita ga matsalolin da na tattara a nan, amma suna fatan samar da ƙarin ƙwarewar hangen nesa ga ɗaukacin samfuran zamantakewar jama'a, farawa da Twitter.

Daga Tambayoyin da Tellagence ke yawan Yi

Rashin hankali fasaha ce ta hasashen zamantakewar al'umma, wacce tayi nasarar buɗe rikitarwa na alaƙar kan layi don sanin wanda zai motsa don isar da saƙonnin alamarku. Samfurin farko na Tellagence, Tellagence don Twitter, an gina shi ne akan algorithms wanda ke saka idanu da fahimtar tasirin alaƙar tsakanin hanyoyin sadarwa. Wannan fasaha mai banƙyama ta ba da lissafi ga mahallin, yana fahimtar canje-canje a cikin ɗabi'a kuma mafi mahimmanci, yana amfani da kimiyyar da aka gina don fahimtar sadarwar ɗan adam ta yanar gizo ba kamar sauran hanyoyin nazarin hanyar sadarwa ba.

Ta yaya Rashin hankali daban? Duk da yake kamfanoni da yawa suna mai da hankali kan wasu abubuwa na musamman don sa ido kan kafofin watsa labarun da kuma yin aiki - kamar su niyya ga mutane masu yawan lambobin masu bi ko matsayin masu shahara - Kimiyyar Tellagence tana ganowa da haɓaka zurfafa, haɗin kai da ke sahun gaba don ba wa samfuran ma'ana da ma'anar isa.

Rashin hankali ya auri kimiyyar halayyar ɗan adam tare da samfurin tsinkaye mai tsinkaye don la'akari da tasirin abubuwa kamar yanke shawara, ƙaruwa ko rage ƙarfin dangantaka, da matsayin hanyar sadarwa. Samfurin farko na kamfanin, Tellagence na Twitter, yana ɗaukar yanayin tattaunawar kuma yana yin tsinkaya ta hanyar yin la’akari da canjin canjin yanayi da ke faruwa a cikin hanyar sadarwa.

2 Comments

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    Yana da mahimmanci cewa yawancin ƙananan kamfanoni suna da shafin Facebook
    gina ƙirar su, sadarwa tare da abokan ciniki da magoya baya, kuma don kulawa
    tabbatacce PR. Ba tare da kasancewar Facebook ba, ana iya barin kasuwanci a baya
    abokan hamayya, musamman waɗanda suka zaɓi karɓar kafofin watsa labarun gaba ɗaya.

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