Sirrin mai amfani
Martech Zone labarai tagged Sirrin mai amfani:
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Fasahar Talla
Angelina LugovaJan 9, 2024
Hasashen 2024: Menene Canji A AdTech Kuma Ta Yaya Zai Yi Tasirin Talla A Wannan Shekara?
2024 yana nan, bayan ya kawo sabbin raƙuman fata da fata game da yanayin AdTech. Daga babban tasirin hankali na wucin gadi (AI) zuwa yaƙe-yaƙe tare da masu hana talla - wannan shekarar da ta gabata ta cika da abubuwan da suka faru. Mun ga yadda abubuwa suka fito suka mutu, gwagwarmayar wutar lantarki tsakanin buɗaɗɗen masu buga gidan yanar gizo da lambunan bango, haɓaka mai ban mamaki…
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Kafofin watsa labarun & Tasirin Talla
Douglas KarrSep 18, 2023
Hanyoyi 25+ da Alamarku Za Ta Kiyaye Sirrin Mabiyan Social Media Naku
Kamar yadda yanayin dijital ya samo asali, haka yanayin keɓaɓɓen kafofin watsa labarun ya kasance. Kowane babban dandamali ya ɗauki matakai don daidaita ayyukansa da manufofinsa don amsa damuwa ga masu amfani, canje-canjen tsari, da fasahohi masu tasowa. Anan, mun shiga cikin canjin yanayin sirrin kafofin watsa labarun da yadda manyan dandamali suka sarrafa bayanan sirri na membobinsu. Facebook: A cikin…
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CRM da Bayanan Bayanai
Peter IbarraJun 22, 2023
Rushewar Platform Gudanar da Bayanai (DMPs)
Muna cikin zamanin da keɓance sirri ga abokan ciniki fiye da kowane lokaci, kuma kukis suna kan hanyarsu. Wannan motsi yana girgiza abubuwa ga kowa a cikin masana'antar talla. 77% na masana'antu masu goyon baya da 75% na masu wallafa sun ce sun shirya don duniya ba tare da kukis da masu ganowa ba. IAB, Jihar Bayanai Amma ayyuka suna magana da ƙarfi fiye da kalmomi. Masu talla…
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Wayar hannu da Tallan
Jen GoldJun 16, 2023
Buɗe Daidaici da Hankali: Fa'idodin Kasuwa Masu Zaman Kansu
Ana so ko a'a, dole ne 'yan kasuwa su saba da ra'ayin kuki-marasa kuki, ID ɗin talla na bayan wayar hannu (MAID) gaba - kuma su haɓaka sabbin dabaru daidai. Hanyoyi masu niyya na al'ada na masu sauraro suna zama cikin sauri kamar yadda ƙwararrun ƙwararrun fasaha kamar Google da Apple ke amsawa ga mabukaci da matsin lamba don haɓaka sirrin mai amfani. Rushewar kuki a cikin Chrome yana kan sararin sama yayin da Apple's…
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Fasahar Talla
Adam KanananJan 22, 2022
Kewaya Filin Mine na Tallan Wayar hannu: Dabaru, Haskoki, da Yanayin Masana'antu
Zamban tallan wayar hannu babban ƙalubale ne a cikin masana'antar talla, yana lalata tasiri da ingancin yakin wayar hannu. Fahimtar nau'ikan zamba iri-iri da aiwatar da dabarun yaƙi da su yana da mahimmanci ga masu talla da ke neman kiyaye jarin su. A cikin 2021, kiyasin fallasa tallace-tallacen wayar hannu ya kai dala biliyan 2.1. Menene Appsflyer Ad zamba? Masu zamba suna samun kuɗi…
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Fasahar Talla
Douglas KarrJul 30, 2020
Littafin AdTech: Kyauta ne na Yanar Gizo kyauta don Koyon Komai game da Fasahar Talla
Tsarin yanayin tallan kan layi ya ƙunshi kamfanoni, tsarin fasaha, da rikitattun hanyoyin fasaha duk suna aiki tare don ba da tallace-tallace ga masu amfani da kan layi a duk faɗin Intanet. Tallace-tallacen kan layi ya zo tare da shi da yawa tabbatacce. Na ɗaya, an ba wa masu ƙirƙira abun ciki tushen samun kudaden shiga ta yadda za su iya rarraba abubuwan su kyauta ga masu amfani da kan layi. Hakanan an yarda da sabon…