Kowa ya yarda da ko'ina na na'urorin hannu. A yawancin kasuwanni a yau - musamman a cikin ƙasashe masu tasowa - ba kawai batun wayar hannu ba ne kawai amma wayar hannu kawai. Ga 'yan kasuwa, cutar ta ƙara haɓaka yunƙurin zuwa dijital a daidai lokacin da ikon yin amfani da masu amfani ta hanyar kukis na ɓangare na uku. Wannan yana nufin tashoshi na wayar hannu kai tsaye yanzu sun fi mahimmanci, kodayake yawancin samfuran har yanzu suna layi tare da silsila da rarrabuwa.
eMarketer ya ba da shawarar cewa masu amfani da intanet kawai za su karu daga miliyan 32.1 zuwa miliyan 52.3 tsakanin shekarar 2015 zuwa 2021 A cikin shekarar da ta gabata kadai, amfani da intanet kawai ya karu daga masu amfani da miliyan 36.6 zuwa masu amfani da miliyan 40.7 Mallakar tallan dijital galibi ana niyya da tsara don mai amfani da tebur a tsaye; sakamakon haka, yana da iyakancewa tare da masu amfani da wayar hannu kawai. Aya daga cikin mahimman al'amari, ba shakka, shine yanayin yanayin su. Wannan shine inda keɓaɓɓiyar tallan wayar hannu (MMA) ta shigo.
Tsarin halittu na tafi-da-gidanka ya fashe sama da aikace-aikace miliyan 1 a cikin shekaru uku da suka gabata. Kamfanoni suna gwagwarmaya da tsadar sayayyar mai amfani da ƙananan kuɗin riƙewa. Kasa da kashi 60% na aikace-aikacen hannu suna samar da kyakkyawan sakamako kan saka hannun jari. Appboy wani bayani ne wanda aka tursasa bayanai wanda zai bawa 'yan kasuwar aikace-aikacen wayoyin hannu damar kirkirar bayanan martaba na mai amfani a wajan masu sauraren wayoyin su, sannan kuma ya basu karfin gwiwa tare da kayan masarufin kayan masarufi: Sanarwar Turawa tana bada dacewa, ingantaccen bayani a kan lokaci
Ofaya daga cikin mahimman manufofi ga ƙungiyoyi shine daidaita ƙungiyar tallace-tallace da tallace-tallace don su kasance suna sadarwa da haɗa haɗin aikinsu da kyau. A gefe guda, talla yana buƙatar ɗakin karatu na albarkatu da tsarin samar da jagoranci, yayin da tallace-tallace ke buƙatar sauƙin motsi da jingina tallace-tallace a yatsunsu. Kodayake ayyukan waɗannan sassan na iya bambanta, amma har yanzu suna da alaƙa sosai. Wannan shine inda ra'ayin
a cikin wannan Martech Zone Ganawa, muna magana da Kate Bradley-Chernis, Shugaba a kwanan nan (https://www.lately.ai). Kate tayi aiki tare da manyan samfuran duniya don haɓaka dabarun abubuwan da ke haifar da haɗin kai da sakamako. Muna tattauna yadda hankali mai wucin gadi ke taimakawa wajen fitar da sakamakon tallan abubuwan kungiyoyi. Kwanan nan shine tsarin kula da kayan sadarwar AI social
a cikin wannan Martech Zone Ganawa, muna magana da Mark Schaefer. Mark babban aboki ne, mai ba da shawara, fitaccen marubuci, mai magana da magana, mai ba da labari, kuma mai ba da shawara a masana'antar talla. Muna tattaunawa game da sabon littafinsa, Carin Karuwa, wanda ya wuce tallatawa kuma yayi magana kai tsaye ga abubuwan da ke tasiri ga nasara a kasuwanci da rayuwa. Muna rayuwa a cikin duniya…
a cikin wannan Martech Zone Ganawa, muna magana da mai haɗin gwiwa da Shugaba na Kamfanin Casted, Lindsay Tjepkema. Lindsay tana da shekaru ashirin a cikin talla, tsohuwar faɗakarwa ce, kuma tana da hangen nesa don gina dandamali don haɓaka da auna ƙoƙarinta na tallata B2B ... don haka ta kafa Casted! A cikin wannan labarin, Lindsay yana taimaka wa masu sauraro su fahimci: * Me yasa bidiyo…
Marcus Sheridan ya shafe kusan shekaru goma yana koyar da ka'idojin littafinsa ga masu sauraro a duniya. Amma kafin littafi, labarin Kogin Kogin (wanda shine tushe) an gabatar dashi a cikin litattafai da yawa, wallafe-wallafe, da taro don hanya mai ban mamaki ta Inbound da Kasuwancin Abun ciki. A cikin wannan Martech Zone Ganawa,…
a cikin wannan Martech Zone Ganawa, muna magana da Pouyan Salehi, dan kasuwa kuma ya sadaukar da shekaru goma da suka gabata don haɓakawa da sarrafa kansa ga tsarin tallace-tallace don wakilan tallace-tallace na B2B da ƙungiyoyin kuɗin shiga. Muna tattaunawa game da fasahohin fasahar da suka tsara tallace-tallace na B2B da kuma bincika fahimta, ƙwarewa da fasahohin da zasu haifar da tallace-tallace ...
a cikin wannan Martech Zone Ganawa, muna magana da Michelle Elster, Shugabar Kamfanin Bincike na Rabin. Michelle ƙwararriya ce a cikin hanyoyin bincike da ƙididdiga masu ƙima tare da ƙwarewar ƙwarewa a ƙasashen duniya game da tallan, ci gaban samfura, da hanyoyin sadarwa. A cikin wannan tattaunawar, zamu tattauna: * Me yasa kamfanoni ke saka hannun jari a binciken kasuwa? * Ta yaya za…
a cikin wannan Martech Zone Ganawa, muna magana da Guy Bauer, wanda ya kafa da kuma darektan kirkire-kirkire, da kuma Hope Morley, babban jami'in gudanarwa na Umault, kamfanin dillancin tallan bidiyo. Muna tattauna nasarar Umault wajen haɓaka bidiyo don kasuwancin da ke bunƙasa a cikin masana'antar masana'antu tare da mediocre kamfanoni kamfanoni. Umault suna da faifai masu ban sha'awa na nasara tare da abokan ciniki…
a cikin wannan Martech Zone Ganawa, muna magana da Jason Falls, marubucin Winfluence: Gyara Hanyoyin Tattalin Arziki Don Ignite Kayanku (https://amzn.to/3sgnYcq). Jason yayi magana game da asalin kasuwancin mai tasiri har zuwa kyawawan ayyukan yau waɗanda ke ba da kyakkyawan sakamako ga alamun da ke tura manyan dabarun tallan masu tasiri. Baya ga kamawa da ...
a cikin wannan Martech Zone Ganawa, muna magana da John Vuong na Binciken SEO na Gida, cikakken aikin bincike na kwayoyin, abun ciki, da kuma wakilin kafofin watsa labarun don kasuwancin cikin gida. John yana aiki tare da abokan ciniki a ƙasashen duniya kuma nasarorin nasa babu kamarsa a tsakanin masu ba da shawara na SEO na gida: John yana da digiri a fannin kuɗi kuma ya kasance farkon mai karɓar dijital, yana aiki da gargajiya
a cikin wannan Martech Zone Ganawa, muna magana da Jake Sorofman, Shugaban MetaCX, majagaba a cikin sabon tsarin da aka tsara don sarrafa rayuwar abokin ciniki. MetaCX na taimakawa SaaS da kamfanonin samfuran dijital canza yadda suke siyarwa, isarwa, sabuntawa da faɗaɗawa tare da haɗaɗɗen ƙwarewar dijital wanda ya haɗa da abokin ciniki a kowane mataki. Masu siye a SaaS…
