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Kate Legett, VP da babban manazarta a Forrester a cikin watan Satumba na 2015 blog post sun rubuta a cikin post, CRM ne Fragmenting. Maganar Tattaunawa ce: Kula da kwarewar abokin ciniki gaba da tsakiyar kamfanin ku. Tabbatar cewa kana tallafawa kwastomominka har zuwa karshensu zuwa karshen tafiya tare da sauki, ingantacce, mai gamsarwa, koda kuwa hanyar abokin cinikin ya tsallake dandamali na fasaha. Rarrabawar CRM yana haifar da ciwo mai raɗaɗi ga ƙwarewar abokin ciniki. Rahoton Girgije na 2015