Kamfas: Gano Halayen da ke Motsa Rike Abokin Ciniki

Dangane da binciken daga Econsultancy da Oracle Marketing Cloud, kashi 40% na kamfanoni sun fi mayar da hankali kan sayewa fiye da riƙewa. Estididdiga mafi rinjaye shine cewa yakai kuɗi sau biyar don jan hankalin sabon abokin ciniki fiye da riƙe na yanzu. Ko da mahimmancin mahimmanci, a ganina, ba kuɗin sayo ko riƙe abokin ciniki bane, kuɗi ne da fa'idodi na tsawaita rayuwar abokin ciniki wanda ke taimakawa aikin kamfani da gaske.