Sabon Dokar Tallace-tallace: Haraji, Ko Sauran

Rashin aikin yi ya fadi zuwa kashi 8.4 cikin ɗari a watan Agusta, yayin da Amurka ke murmurewa sannu a hankali daga mummunan annobar. Amma ma'aikata, musamman masu sana'a da tallace-tallace, suna komawa wani wuri daban. Kuma ba kamar kowane abu da muka taɓa gani ba. Lokacin da na shiga Salesforce a cikin 2009, mun kasance a kan dugadugan na Babban koma bayan tattalin arziki. Halin da muke ciki na 'yan kasuwa ya tasirantu kai tsaye ta hanyar sanya bel na tattalin arziki wanda ya faru a yanzu a duniya. Waɗannan lokutan wahala ne. Amma

Rahoton 3 Kowane B2B CMO Yana Bukatar Tsira da bunƙasa a cikin 2020

Duk da yake shugabannin tallace-tallace na iya samun damar dubunnan bayanan bayanai da ɗaruruwan rahotanni, ƙila ba za a mai da hankali kan waɗanda suka fi tasiri ga kasuwancin ba.

CMO-on-the-Go: Ta yaya Gig Workers zasu iya Amfana da Sashin Talla

Matsakaicin lokacin aiki na CMO bai wuce shekaru 4 ba-mafi guntu a cikin C-suite. Me ya sa? Tare da matsin lamba don buga burin samun kudin shiga, ƙonewa yana zama kusa da makawa. Wancan ne wurin da aikin kidan yake kasancewa. Kasancewa ta CMO-on-the-Go yana bawa Manyan Kasuwa damar saita jadawalin su kuma ɗaukar abin da suka sani kawai zasu iya ɗauka, wanda ke haifar da aiki mafi inganci da kyakkyawan sakamako ga layin ƙasa. Duk da haka, kamfanoni suna ci gaba da yanke shawara mai mahimmanci

Makomar Martech

Yanzu da makomar Fasahar Kasuwanci an muhawara kuma an kama shi a taron buɗe taron Martech a Boston. Taron da aka siyar ne wanda ya tara shugabannin tunani daban-daban a cikin duniyar Martech. A gaba, Na sami damar haɗi tare da shugaban taron, Scott Brinker, don tattauna canjin masana'antar da kuma yadda matsayin Babban Masanin Fasahar Kasuwanci ya zama dole-ya zama dole a tsakanin ƙungiyoyin talla a duniya. A tattaunawar mu, Scott

Binciken CMO - Agusta 2013

Manyan hafsoshin tallace-tallace (CMOs) suna ƙara rarraba albarkatu ga kafofin watsa labarun, amma adadi mai faɗakarwa ba ya ganin tabbatacciyar dawowar wannan saka hannun jari, a cewar binciken na CMO. Kashi 15 cikin ɗari na CMO 410 da farfesa Christine Moorman na Jami'ar Duke ta Fuqua School of Business ya bincika sun ce sun tabbatar da tasirin adadi a kan kuɗin tallan su na kafofin watsa labarun. Wani kashi 36 kuma ya amsa suna da kyakkyawar ma'anar tasirin cancanta, amma ba haka ba