You've read on this blog that online marketing is a momentum game. While the lines are often linear when it comes to hard work and dedicated strategies, there is still a great return on viral promotion strategies. Having a piece of content on your blog or site reach a ton of people doesn't simply wreak havoc and then disappear, you'll find that a percentage of that traffic is relevant and will Tsaya kewaye.
Hali a cikin aya, muna da Bayani akan shafukan sauka tashi a kan StumbleUpon kimanin wata ɗaya da suka gabata - kuna iya ganin ƙarar da ke ƙasa. Tasirin da zai biyo baya kan yawan kididdigar na iya faɗi ne - bounce rates ƙara, alkawari rage, da shafuka kowane ziyara rage muhimmanci a lokacin karu.
However, what many marketers don't realize is that the impact of a viral promotion like this provides you with a significant step up in subsequent, relevant visits post-event. I've marked that in the Analytics ginshiƙi a ƙasa. Layin baƙarya shine taga na watanni 3 kuma layin toka mai haske shine wanda ya gabata na watanni 3 wanda aka lulluɓe shi azaman kwatantawa.
Lura da ƙarin ƙaruwa a cikin zirga-zirga hakan zauna.
This is key! Many marketers love to see slow, methodical growth (I do) and don't think these spikes in traffic do anything but cause headaches. However, other marketers absolutely recognize that slamming in a ton of visitors through a viral event via social networks, or a large promotion, or a mention on a much larger site will send a spike in traffic – but many of those visitors zai zauna. A wannan yanayin, an samu nasarar ne tare da ingantaccen bayanan bayanan da na miƙa wa StumbleUpon.
If you continue to promote great content that produces spikes like this, you may have some terrible bounce rates, page views and engagement – but you'll still be girma tushenku masu sauraro. Wannan tushen masu sauraro is tsunduma! Simplyididdigar kawai ana rufe su ta yawancin baƙi waɗanda ba su dace ba.
The net increase in relevant visitors is a positive for your site. Don't let the stats dissuade you!