Amfani da Talla

Kasance Kullum Kusa: Canjin Canjin Talla na 10 Statistics

Atungiyar a Microsoft ta haɗu da kyakkyawar takarda mai kyau game da ƙalubale da nasarorin ƙungiyoyin tallace-tallace, ƙwarewar su, da ƙwarewar daidaitawa da ɗaukar fasaha. Sau da yawa muna haɗuwa da kamfanoni waɗanda ke ba da sakamakon tallace-tallace masu ban sha'awa daga maganar baki da kiran sanyi. Ban taɓa shakkar cewa ɗayan waɗannan dabarun suna aiki ba - hakika suna aiki.

Dabarun tallace-tallace don kamfanoni da yawa basu canza cikin shekaru goma ba. Wannan abin takaici ne, saboda abin da yake canzawa shine tafiyar mai siye da yadda masu amfani da kasuwanci suke bincika yanke shawarar sayan su na gaba. Koda lokacin da kasuwanci ya sami babban turawa daga abokin tarayya ko abokin ciniki, wannan sa'ilin yana binciken kamfanin ku da kuma ikon ku akan layi. Tambayar ita ce Yaya kamfanin ku yake da wakilci a inda suke nema?

Swararrun masu siyarwa ba kawai aiwatar da ayyukansu na yau da kullun suke da kyau ba rely sun dogara da ƙwarewar gama gari ta hanyoyin da basu yiwu ba yan justan shekarun da suka gabata. Harvard Business Review.

Jaridar Microsoft, Koyaushe Ku Kusa: ABCs na Talla a Zamanin Zamani, hanya ce mai kyau don tafiya ƙungiyar ku ta hanyar canje-canje, da shawara daga kyawawan albarkatu kamar abokina Jason Miller daga LinkedIn da kuma wasu gwanaye dozin da ke jan ragamar ku ta hanyar iska maimakon yakar ta.

Anan akwai manyan mahimman bayanai guda 10 daga jaridar farin da ke ba da tabbaci mai gamsarwa, a duk faɗin albarkatu, cewa kuna buƙatar ɗaukar fasaha idan kuna fatan haɓakawa da haɓaka tasirin tallan ku.

  1. Bisa lafazin Pace Yawan aiki, Wakilan Talla kawai suna kashe 22% na makon su a zahiri sayarwa. A Nazarin yanke shawara na Sirius ya bayyana cewa 65% na kamfanonin tallace-tallace na kamfanoni suna shafe awanni da yawa akan ayyukan da ba sayarwa ba, gami da tono albarkatu da kuma dinka kayan gabatarwa.
  2. A cewar SBI, masu saye sune 57% na hanyar ta hanyar sake zagayowar sayen kafin su tuntubi tallace-tallace. Don sayayya mai rikitarwa, wannan lambar tsalle zuwa 70%.
  3. A cewar wani Binciken fifiko na IBM, Kiran sanyi yana da tasiri 3% kawai.
  4. Amfani da Injin Inan na LinkedIn, mai yiwuwa masu karɓa su amsa ga waɗancan kai kaso 67% na lokaci
  5. Bisa lafazin Wahayi na Corporate, 74% na masu siye sun zaɓi kamfanin da yake FIRST don ƙara ƙima
  6. Kaso 79% na masu siyarwa wadanda suka sami kaso sun yi amfani da dabarun sayarwa na zamantakewa. Kashi 15% kawai na wadanda basu yi amfani da tallar ta samu nasarar ba, a cewar SBI.
  7. Siyarwar jama'a ita ce hanyar # 1 don sake tallan tallace-tallace don samar da jagororin kansu, a cewar SBI.
  8. Bisa lafazin Microsoft, Abubuwan da suka dace na bayanai game da masu yiwuwa zasu iya yanke lokacin da aka kashe akan binciken kafin kiran ta sama da 70%.
  9. The Nazarin Mafi Kyawun Kasuwanci Miller Heiman ya gano cewa kashi 91% na manyan kungiyoyin duniya sun hada kai a tsakanin dukkan sassan don kulla manyan yarjejeniyoyi, yayin da kashi 53% na duk kungiyar suka hada gwiwa kan manyan yarjejeniyoyi.
  10. Kamfanoni masu amfani da hanyoyin sadarwar zamantakewar jama'a sun ga haɓakar kasuwanci ta haɓaka da kusan kashi 30%, a cewar McKinsey Global Institute.

Tallafi shine maɓalli. Manyan ƙungiyoyin tallace-tallace suna neman kayan aiki da sabis waɗanda ke ba wakilan wakilai tallace-tallace damar siyar da sauri da girma. Organizationsungiyoyin tallace-tallace waɗanda ke gwagwarmaya suna aiwatar da mafita waɗanda ke jinkirta aiwatar da ƙimar ƙungiyoyin su.

Kamfanoni masu ci gaba suna canza tsarin kasuwanci don daidaitawa da sabon salon aiki wanda tasirin wayoyin hannu, kayan aikin haɗin gwiwa da fasahar zamantakewa.. Kamfanoni suna canza matakai don rungumar sabon mai siye kasuwancin… Avanade.

Kasance a kan ido game da mai zuwa na zamani, farar takarda, da jerin horon tallace-tallace da zamu bayar akan tallan zaman jama'a. Wannan babban gibi ne a masana'antar da muka yanke shawarar cikawa. Mun haɗu tare da masana ƙirar alama, kafofin watsa labarun da masu tsara abubuwan ciki, da shugabannin tallace-tallace don samar da ingantacciyar hanya don haɓaka tallan zamantakewar jama'a. A halin yanzu, tabbatar da zazzage wannan jaririn kuma duba abin da Microsoft Dynamics ya bayar.

Koyaushe Ku Kusa: ABCs na Talla a Zamanin Zamani

Douglas Karr

Douglas Karr shine CMO Bude INSIGHTS kuma wanda ya kafa Martech Zone. Douglas ya taimaka da yawa na nasara MarTech farawa, ya taimaka a cikin ƙwazo na sama da $5 biliyan a Martech saye da zuba jari, kuma ya ci gaba da taimaka wa kamfanoni wajen aiwatar da sarrafa sarrafa tallace-tallace da dabarun talla. Douglas ƙwararren ƙwararren dijital ne na duniya kuma ƙwararren MarTech kuma mai magana. Douglas kuma marubuci ne da aka buga na jagorar Dummie da kuma littafin jagoranci na kasuwanci.

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Martech Zone zai iya ba ku wannan abun cikin ba tare da farashi ba saboda muna yin monetize da rukunin yanar gizon mu ta hanyar kudaden talla, hanyoyin haɗin gwiwa, da tallafi. Za mu yi godiya idan za ku cire mai hana tallan ku yayin da kuke duba rukunin yanar gizon mu.