Fasahar TallaKasuwancin Bayani

Nuna Jagoran Girman Hoton Ad don 2023

Ma'auni sune larura idan ya zo ga tallace-tallacen tallace-tallace na kan layi da girman kira-zuwa-aiki. Ka'idoji suna ba da damar wallafe-wallafe kamar namu don daidaita samfuran mu kuma tabbatar da shimfidar wuri zai ɗauki masu tallan tallace-tallace da ƙila sun ƙirƙira kuma an gwada su a cikin gidan yanar gizo. Tare da Google Ads kasancewar shine babban mashahurin talla, aikin biyan kudi-da-danna talla a fadin Google ya nuna masana'antar.

Ana ba da izinin sifofi masu zuwa don tallan hoto a tsaye:

  • JPG: JPEG shine mafi yawan tsarin hoto. Tsarin da aka matsa yana ba da ingancin hoto mai kyau da ma'aunin girman fayil.
  • PNG: PNG tsari ne mara asara wanda ke kiyaye ingancin hoto. Zaɓi ne mai kyau don hotuna tare da gefuna masu kaifi ko rubutu.
  • GIF: GIF tsari ne mai matsawa wanda ke goyan bayan hotuna masu rai. Zabi ne mai kyau ga tallace-tallacen da ke buƙatar ɗaukar hankali ko isar da saƙo a cikin ɗan gajeren lokaci.

Manyan Ad Adadin Girma akan Google

Girman Adgirma
(Nisa x Tsawo a cikin Pixels)
Ra'ayin kalloMatsakaicin Girman Fayil
Leaderboard728 x 908.09:1150 KB
Rabin-Shafi300 x 6001:2150 KB
Lineananan Rektangle300 x 2506:5150 KB
Babban Rektangle336 x 2801:7.78150 KB
Babban Banner Na Waya320 x 1003.2:1100 KB

Sauran Tallace-tallacen Tallace-tallacen akan Google

Girman Adgirma
(Nisa x Tsawo a cikin Pixels)
Ra'ayin kalloMatsakaicin Girman Fayil
Jagorar Waya320 x 506.4:1100 KB
banner468 x 607.8:1150 KB
Rabin Banner234 x 603.9:1100 KB
skyscraper120 x 6001:5150 KB
Tutar tsaye120 x 2401:2100 KB
Babban Skyscraper160 x 6001:3.75150 KB
Vertical300 x 10502:7150 KB
Babban Jagora970 x 9010.78:1200 KB
talla970 x 2503.88:1200 KB
square250 x 2501:1150 KB
Squarearamin Kofa200 x 2001:1150 KB
Reananan Rektangle180 x 1506:5150 KB
Button125 x 1251:1150 KB

Daga ƙarshe, mafi kyawun girman talla don yaƙin neman zaɓe zai dogara da masu sauraron ku da burin talla. Koyaya, girman tallan da aka jera a sama wuri ne mai kyau don farawa. Anan ga babban bayanan daga ƙungiyar a Mai gyara gyara:

nuni girman talla

Menene Game da Nuni na Retina?

Google Ads yana ba da damar ƙudurin nunin retina tare da girman fayil mafi girma. Matsakaicin girman fayil don tallan nunin retina shine 300 KB. Wannan shine sau biyu mafi girman girman fayil don daidaitattun tallace-tallace.

Don ƙirƙirar tallan nunin retina, dole ne ka loda hotuna guda biyu: ɗaya don daidaitaccen nuni da ɗaya don nunin retina. Hoton nunin ido ya kamata ya zama ninki biyu na ƙudurin daidaitaccen hoton nuni. Misali, idan madaidaicin hoton nunin ku shine pixels 300 x 250, hoton nunin retina ya kamata ya zama pixels 600 x 500.

Lokacin da kuka loda tallan nunin retina, kuna buƙatar tantance ƙudurin nunin retina a cikin saitunan talla. Kuna iya yin haka ta zaɓin akan tantanin ido zaɓi a ƙarƙashin Girma sashe. Anan ga matakan yadda ake ƙirƙirar tallan nunin retina akan tallan Google:

  1. Jeka asusun tallan Google ɗin ku kuma danna maɓallin Yakin tab.
  2. Zaɓi yaƙin neman zaɓe wanda kake son ƙara tallan nunin retina gareshi.
  3. Click a kan Ads tab.
  4. Click a kan Sabon Ad button.
  5. Zaži image nau'in talla.
  6. Loda madaidaicin hoton nunin ku da hoton nunin retina.
  7. Ƙayyade ƙudurin nunin retina a cikin Girma sashe.
  8. Click a kan Ajiye button.

Yanzu ana samun tallan nunin retina akan na'urorin nunin retina.

Yadda Ake Haɓaka Hotunan Talla na Nuni don Ingantattun Maɗaukaki da Ƙananan Fayiloli

  • Matsayin Matsi: Lokacin adana hotuna a tsarin JPEG, daidaita matakin matsawa don daidaita girman fayil da ingancin hoto. Matakan matsawa mafi girma suna rage girman fayil amma yana iya gabatar da kayan tarihi na bayyane da asarar daki-daki. Ƙananan matakan matsawa suna adana ƙarin daki-daki amma suna haifar da girman girman fayil. Gwaji tare da matakan matsawa daban-daban don nemo ma'auni mafi kyau.
  • Girman Hoto da Ƙaddamarwa: Maimaita hoton zuwa girman da ake so da ƙudurin da ya dace da tallan nuninku. Guji girma da ba dole ba, saboda suna ba da gudummawa ga girman girman fayil. Yi la'akari da dandalin manufa da bukatunsa don ƙuduri don inganta hoton daidai.
  • Ajiye don Yanar Gizo: Yi amfani da Ajiye don yanar gizo fasali a cikin Mai zane ko Photoshop (Fayil> Fitarwa> Ajiye don Yanar Gizo) don samun damar saitunan haɓakawa na ci gaba da samfoti hoton a ainihin lokacin. Wannan fasalin yana ba da zaɓuɓɓuka daban-daban don inganta ingancin hoto, tsarin fayil, palette mai launi, da saitunan matsawa. Kafin ajiye sigar ƙarshe, zaku iya samfoti daban-daban saituna kuma kwatanta tasirinsu akan ingancin hoto da girman fayil.
  • Bayanan launi: Maida hotuna zuwa bayanin martabar launi masu dacewa don amfani da yanar gizo, yawanci sRGB, wanda ke tabbatar da daidaiton wakilcin launi a cikin na'urori da masu bincike.
  • Cire Metadata: Cire metadata mara amfani daga fayil ɗin hoton don rage girman. Metadata ya ƙunshi ƙarin bayani game da hoton, kamar saitunan kyamara ko bayanin haƙƙin mallaka, waɗanda ƙila ba za a buƙaci nunin gidan yanar gizo ba.
  • Rage Surutu da Kayan Aiki: Aiwatar da dabarun rage surutu da suka dace don haɓaka ingancin hoto da rage abubuwan da ake iya gani da aka gabatar ta hanyar matsawa.
  • Gwaji da Dubawa: Kafin kammala matse hoton, samfoti a cikin masarrafai da na'urori daban-daban don tabbatar da cewa yana da inganci kuma yana bayyana kamar yadda aka yi niyya a kan dandamali daban-daban.

Nemo madaidaicin ma'auni tsakanin ingancin hoto da girman fayil na iya haɗawa da gwaji da kuskure. Yi la'akari da takamaiman buƙatun tallan nuninku, masu sauraro da ake buƙata, da dandamali yayin amfani da waɗannan saitunan haɓakawa don cimma kyakkyawan sakamako.

Douglas Karr

Douglas Karr shine CMO Bude INSIGHTS kuma wanda ya kafa Martech Zone. Douglas ya taimaka da yawa na nasara MarTech farawa, ya taimaka a cikin ƙwazo na sama da $5 biliyan a Martech saye da zuba jari, kuma ya ci gaba da taimaka wa kamfanoni wajen aiwatar da sarrafa sarrafa tallace-tallace da dabarun talla. Douglas ƙwararren ƙwararren dijital ne na duniya kuma ƙwararren MarTech kuma mai magana. Douglas kuma marubuci ne da aka buga na jagorar Dummie da kuma littafin jagoranci na kasuwanci.

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An Gano Adblock

Martech Zone zai iya ba ku wannan abun cikin ba tare da farashi ba saboda muna yin monetize da rukunin yanar gizon mu ta hanyar kudaden talla, hanyoyin haɗin gwiwa, da tallafi. Za mu yi godiya idan za ku cire mai hana tallan ku yayin da kuke duba rukunin yanar gizon mu.