Amfani da Kafofin Watsa Labarai ta Yankin Amurka

Tallafin Media na Zamani ta SMBs a cikin 2011 Zoomerang Infographic

Duk da yake Silicon Valley, New York da Chicago na iya kasancewa gado mai zafi na fasaha, kafofin watsa labarai da tallace-tallace, wani sabon binciken ya nuna cewa ƙanana da matsakaitan kasuwanci a cikin Babban filayen da kuma Kudu maso Gabas suna jagorantar ƙasar a cikin karɓar kafofin watsa labarun. Duba abubuwan da aka gano na ƙasa, Kashi 75% na masu amsa sun ce kasuwancin su a halin yanzu bai kirkirar shafukan yanar gizo ba. Shin waɗannan abubuwan binciken suna nuni da sauyawa cikin masu ɗauka da wuri zuwa tsakiyar ƙasar?

Gudanar da Zoomerang, wani bincike na fiye da 500 kanana da matsakaitan masu yanke shawara na kasuwanci ya ba da hoto na tallata kafofin watsa labarun ta yanki:

  • Great Plains da jihohin kudu maso gabas sun fi dacewa da alamun tashoshi na kafofin watsa labarun a 30% da 28%, bi da bi.
  • Masu yanke shawara game da kasuwanci a cikin Babban Filin (22%) da Kudu maso Gabas (28%) suma suna daga cikin masu aiki ta hanyar kafofin watsa labarun a madadin kamfanin su

Baya ga amfani da kafofin sada zumunta, binciken ya ba da haske game da yadda masu yanke shawara ke kusanci ma'aikaci amfani da kafofin watsa labarun:

  • 15% na waɗanda aka bincika sun ba da manufofin kafofin watsa labarun ga ma'aikata
  • 6% sun kori ma'aikaci saboda rashin amfani da kafofin watsa labarun

Tallafin Media na Zamani ta SMBs a cikin 2011 Zoomerang Infographic

Abin farin ciki game da wannan ƙididdigar shi ne cewa yawancin kamfanoni ba su karɓi kafofin watsa labarun ba da damar. Idan kamfanin ku yana ɗaya daga cikin su, kuna da damar tsallake masu fafatawa ta hanyar amfani da dabarun kafofin watsa labarun. Me kuke jira?

5 Comments

  1. 1

    Bayanai masu ban sha'awa… lallai ne ya zama dole mu, masu samar da tallan kafofin watsa labarun, za mu iya yi don hanzarta tallafi. Airways suna cike da jagoranci, ƙarfafawa, 'yadda ake', haɓakawa… daga dukkanmu har yanzu muna cigaba da tafiya a hankali a wannan zamanin inda 'saurin rayuwa yake'. Me kuma ya kamata mu yi?

  2. 2

    Bayanai masu ban sha'awa… lallai ne ya zama dole mu, masu samar da tallan kafofin watsa labarun, za mu iya yi don hanzarta tallafi. Airways suna cike da jagoranci, ƙarfafawa, 'yadda ake', haɓakawa… daga dukkanmu har yanzu muna cigaba da tafiya a hankali a wannan zamanin inda 'saurin rayuwa yake'. Me kuma ya kamata mu yi?

    • 3

      Ina tsammanin zamantakewar ta sami baƙar fata lokacin da duk gurus ɗin suka fita kuma suka yi kururuwa game da yadda yake da kyau amma ba su fahimci yadda ake amfani da shi da kyau ba. Domin kamfanoni suyi amfani da su, dole ne su fahimci cewa zaɓi ne tsakanin fa'ida ko yiwuwar halaka. Ban yi imani da kowane kamfani yana buƙatar ɗauka don zama mai lafiya da fa'ida ba… amma idan masana'antar su da gasa suna yi, wannan haɗari ne. Aikin mu shine mu nuna masu fa'idodi da dawowa da zamantakewar zata iya samarwa… gami da hadari!

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