Sanya onimar kan Social Media tare da Yawon Bude Ido

balaguron yawon shakatawa

Pat Coyle kuma na sadu da babbar tawaga a Ofishin Indiana na Yawon Bude Ido yau. An amince da kungiyar a matsayin babban ofishin yawon bude ido a kasar don daukar dabaru kan hanyoyin sada zumunta - and it's working. Pat and I will be speaking in September to over 55 visitor bureaus from all over the state and met with the team to see how they've adopted social media.

india-yawon shakatawa-flickr-gasar.pngOfishin Indiana Ofishin yawon shakatawa na kafofin watsa labarun ya kasance Manajan Kamfanin Sadarwa na Jeremy Williams, Darakta Amy Vaughan da Daraktan Shirye-shiryen Emiley Matherly.

Kwanan nan, ƙungiyar tana gudana My Indiana Summer - takara don kama ainihin ziyartar Indiana haɗe tare da saƙonni masu ƙarfi wanda Indiana da ƙananan farashin mai suka haɗu don bawa iyalai hutu mai ban sha'awa ba tare da kashe kuɗi mai yawa ba.

Don shiga, kawai kuna buƙatar shiga cikin Summerungiyar bazata ta Indiana akan Flickr! Sama da hotuna 1600 da membobi 200 sun ba da hotuna masu ban mamaki akan Indiana a matsayin wurin yawon buɗe ido.

Ka yi tunani game da hakan - sama da mambobi 200 da maki 1600 waɗanda ke kallon yawon shakatawa! Yanzu kuyi tunani game da waɗancan membobin 200 ɗin da kuma hanyoyin sadarwar da suka faɗaɗa… duka akan Flickr da ƙari. Wannan hamayya ce mai karfin gaske ta zamantakewa. Ziyarci Indiana ya lura cewa sun ga karuwa mai yawa a cikin zirga-zirgar rukunin yanar gizo saboda yaƙin.

Kai tsaye zuwa Ziyarci Blog ɗin Indiana kuma zaɓa don hoton da kuka fi so!

Ta yaya zaku sanya ƙima kan Social Media?

Tourism is a difficult entity to monetize and specify a value for. Tourism departments spend money, but don't have any revenue directly associated with those expenditures. Revenue is seen by the destinations of the hospitality industry… resorts, shopping, hotels, restaurants, etc. All of those sources will rarely report revenue (or can pinpoint revenue) attributed to tourism expenditures. We know there's a return on investment – but tracking that expenditure was difficult to tackle… until now!

One method that I provided the team with was to put a value, instead, on the visitors who arrived at their websites. Luckily, there's an entire industry out there that pinpoints the value of a web page visitor – and that's Pay Per Click!

Ofaya daga cikin mafi kyawun kayan aiki a can akwai Semrush. Kuna iya samun ƙimar baƙi ta hanyar kalma ta amfani Google Adwords Keyword Kayan aiki, amma cikakken rahoto ta hanyar Semrush na iya sauƙaƙa shi da yawa - kamar yadda kuma zai ba ku damar fahimtar gasar ku.

Don haka… idan na ga karuwar baƙi 1,000 a wata daga Social Media da ƙimar biya-da-danna kowane ɗayan waɗannan ziyarar shine $ 1.00 a kowane latsawa, to, mun san cewa ƙimar wannan zirga-zirgar tana $ 12,000 kowace shekara. Yanzu wannan ƙimar za a iya sake juyawa don fahimtar albarkatun da aka ɗauka don samun wannan zirga-zirgar. Shin akwai komawar saka hannun jari? Wataƙila - amma aƙalla da wannan hanyar ƙungiyar za ta iya samun gani ko shirin ya ci nasara ko a'a.

Jinjina ga Ziyarci Indiana ƙungiya a kan tsaurarawa ta hanyar amfani da dabarun kafofin watsa labarun!

2 Comments

  1. 1

    Kyakkyawan blog mai kyau. Statesarin jihohi ya kamata suyi wannan. Garuruwa suyi haka!

    Ban ga gidan kayan gargajiya na Auburn ba, amma kawai na koma shafuka biyu kawai.
    Abubuwa masu kyau a cikin New Albany suma suna buƙatar rufewa.

  2. 2

    Babban kallo. Yanzu haka kawai na saki jagora kyauta ga kafofin watsa labarun / sadarwar zamantakewar jama'a don yawon shakatawa. Thatimar da kafofin watsa labarun ke da shi don yawon shakatawa yana cikin alaƙar da aka gina da kuma amintacciyar kafa.

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