Sa'a Rana ta Zamani Social

kafofin watsa labarun sa'a daya

Babu gaske ba shiryar, a ce, don Social Media. Yawancin mutane suna so su gaya muku abin da za ku yi a kan kafofin watsa labarun ko raba dabarun cin nasaraAmma na ga yana aiki daban don kusan duk kamfanin da muke aiki tare. Yau, Erik Deckers raba wannan tweet tare da ni daga Alexander Klotz:

alex klotz tweet

Albarkatu kalubale ne ga kowa… gami da ƙaramar kasuwanci na. Manufarmu ita ce sanya email a mako, shafukan yanar gizo guda biyu a rana, da ci gaba da tattaunawa a duk Twitter, LinkedIn, Google+ da Facebook. Mun kasa tabuka komai! Irin wannan ƙalubalen ne da muke ɗaukar haya a wata hanya ba da jimawa ba hukumar kafofin watsa labarun kawai don kokarin kiyayewa. Wannan kai tsaye ne ga kamfanin wanda watakila ba zai haifar da da mai ido ba kan saka hannun jari… amma a kan lokaci, na tabbata hakan zata kasance.

Akwai albarkatu da yawa daga can kan batun. Na kan karkata ga ni'imar Jay baer, Jason Falls da kuma Michael Stelzner a kan goyon baya kamar Hubspot domin nasiha a kafofin sada zumunta. Duk da yake ina tsammanin masu goyon baya a Hubspot suna da haske, dabarun abubuwan su shine dabarun talla ne mai shigowa cikin gida. Suna raba bayanai don fitar da hanyoyin zuwa kamfanin su. Jay, Jason da Michael sunyi babban aiki na hana wani mai siyarwa (zasu fito fili su bayyana masu tallafawa) amma suna mai da hankali kan batun da ke gabansu da yiwuwar shawarwari.

A zahiri, lokacin yayi kyau ga Alex - don halartar na Michael Taron Successananan Kasuwancin Kasuwancin Media a karshen wannan watan. Taron ya tauraruwar kafofin watsa labarun 22 masu koyar da kasuwancin kasuwanci da masu kasuwa yadda za su iya sarrafa tallan kafofin watsa labarun (wanda mai binciken Social Media ya kawo muku). Masu gabatarwa sun hada da Irmiya Owyang (Tungiyar Altimeter), Brian Solis (marubucin, Haɗa), Frank Eliason (Citigroup), Mari Smith (co-marubucin, Tallace-tallace na Facebook), Erik Qualman (marubucin, Socialnomics), Michael Stelzner (wanda ya kafa, Mai Binciken Zamani), Dan Zarella (marubucin, The Social Media Marketing Book), Andy Sernovitz (marubucin, Maganar Bakin Kasuwanci), David Meerman Scott (marubucin, Real-Time Marketing & PR); masana daga Boeing, Intel, Cisco da Verizon; Jay baer (co-marubucin, The Now Revolution), Hollis Thomases (Mawallafi, Tallace-tallace na Twitter), Steve Garfield (marubucin, Get Seen), Mario Sundar (daga LinkedIn), da Ann Handley (MarketingProfs) –kawai don suna kaɗan. (Bayyanawa: Wannan haɗin haɗin haɗin kaina nake).

Anan ga nasihu na akan sarrafa kafofin watsa labarai ba tare da albarkatu ba:

  • kafofin watsa labarun sa'a dayaBayyanawa ga albarkatu da yawa ya fi kyau fiye da ɗaya. Kar a bi duk wanda ake kira guru. Dukanmu muna aiki tare da kamfanoni daban-daban kuma mun ga wasu dabaru suna cin nasara, wasu sun yi asara… kuma sau da yawa daidai dabarun daidai suke cin nasara DA rashin nasara. Ku ciyar 15 minutes ranar da suke karanta labaran su da hirar su.
  • Nemi masu sauraron ku. Biyan shugabanni, abokan aiki, har ma da masu gasa a cikin masana'antar ku hanya ce mai ban sha'awa don samun dama ga masu sauraron da kuke nema. Bi su akan Twitter, Kamar su akan Facebook, ƙara su zuwa Da'irori a cikin Google+, har ma da shiga wasu rukunin LinkedIn. Samun damar shiga tattaunawa da zarar kayi haka zai zama da yawa. Ku ciyar 15 minutes yini a cikin da tattaunawar da ke da mahimmanci a gare ku da kasuwancinku.
  • Shuka tutar ka. Idan kana son zama jagora, ka fadawa mutane cewa kai shugaba ne kuma me yasa. Ba kwa jira a ambaci sunanka… zaka dade kana jira. Ina ƙarfafa ƙananan ƙananan kasuwancin da nake aiki tare da su don yin bulogi, magana, da kuma nuna ikonsu. Shafin yanar gizo yana samar da matattarar mutane don ziyarta da karanta game da kai da ƙwarewarka - don haka zasu iya tantance ko suyi kasuwanci ko a'a. Yin magana kai tsaye yana ba da izini ga ikonku… koda kuwa kun sha nono da farko! Da kuma nuna ikon ku ta hanyar raba shafukan kamar Slideshare suna da ban mamaki. Ku ciyar 20 minutes ranar kirkirar abun ciki.
  • Inganta kanka. Kada kawai rubuta post, tweet ko sabuntawa kuma tsammanin mutane su zo. Dole ne ku ɗauki sarauta na talla ku. Ku ciyar 10 minutes ranar inganta abun cikin ku. Da farko, wannan na iya ma neman damar baƙon blog, yin magana ko ma sayen tallace-tallace don fitar da kalmar!

Ban cika kwana ba a Social Media… kodayake yana iya yin kama da shi. Ni tsara rubutun blog da kuma tura kayan aiki kamar buffer don yaudarar da Tweets da sabuntawar Facebook a lokuta mafi kyau. Samun wayo tare da duk kayan aikina na hanyar sada zumunta yana da kyau - lokacin da zan iya matse mintoci kaɗan anan da can tsakanin tarurruka, akan hanya, ko shan kofi kofi zan iya shiga kaɗan.

Aƙarshe, wannan saka hannun jari ne… ba sayayya bane. Kashe awa ɗaya wata rana ba zai kawo muku sakamakon da kuke nema ba. Amma ciyar da sa'a ɗaya a rana har tsawon shekara ɗaya zai ba da cewa kun cancanci kulawa! Ina gaya wa mutane su yi tunani game da shi kamar yadda za su yi da duk wani saka hannun jari… kowane sako, kowane tweet, kowane sabuntawa, kowane fan, kowane mai bi pen duk sun samu dinari a cikin asusunka. Idan ka daina saka hannun jari, ba zaka sami riba mai yawa da kake buƙata don saka hannun jari ya biya ba.

3 Comments

  1. 1

    Babban matsayi! Ina son cewa ku raba shi cikin adadin da za'a iya sarrafawa. A koyaushe ina ganin mutane suna jin kamar suna buƙatar kasancewa farkon wanda zai yi tsokaci ko amsawa. Kuma idan hakan bai ji yiwuwa ba, sai su daina. Ga wanda bai fara ba, Ina tsammanin kashe awa ɗaya a rana har tsawon mako guda kawai nutsar da kansu cikin abin da ke can kuma yanke shawarar waɗanne kayan aikin da suka fi kyau a gare su hanya ce mai kyau ta ɗauka.

    • 2

      Godiya sosai, @ twitter-116342558: disqus! Kafofin watsa labarun tabbas aiki ne mai ƙarfi, aiki ne mara tsayawa wanda ke da fa'idodi da yawa amma kuma yana iya zama ƙalubale. Na gano cewa 'ɓarna' hanya ce mai kyau don samun wadatuwa lokacin da kuke ƙoƙarin haɗi irin wannan babban aikin! Mafi yawan godiya.

  2. 3

    Na yi fama da rashin daidaituwa a shafukan sada zumunta tun lokacin da na fara shekaru hudu da suka gabata… tun daga lokacin da aka magance wannan batun tare da manyan nasihu da fahimta. Da dumi, Susan

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