Marketingididdigar Tallace-tallace na Kafofin Watsa Labarai na Jama'a Ba za ku iya rasa ba!

ƙididdigar tallan kafofin watsa labarun

A wani lokaci shekaru da yawa da suka gabata, kawai mun fara ɗauka cewa talakawan gida suna da rediyo, sannan tarho, kuma a ƙarshe talabijin. Na yi imanin cewa mun kai ga wannan cikawar tare da kafofin watsa labarunWe shin da gaske muke bukatar kididdige tasirin ko kokarin shawo kan kasuwanci cewa hanyoyin sadarwar zamani sun tsaya? Ee, ban fatan ba.

Wannan ba yana nufin cewa lokaci yayi da yan kasuwa zasu sauke komai su cinye komai akan Snapchat ba, kodayake. Har yanzu akwai masana'antun gargajiya da ke amfani da alkalami da takarda, har yanzu kamfanoni da ke fitar da kuɗaɗe tare da wasiƙar kai tsaye, har yanzu ROI ne ga kamfanoni da yawa da ke yin kafofin watsa labarai na gargajiya. A zahiri, tallan gargajiya yana haɓaka cikin ikonsa don rarrabawa da kuma ƙaddamar da membobin yawan jama'a. Na kara karfi… bari mu dawo ga tallan kafofin watsa labarun. Yana da girma.

Shin kuna la'akari da amfani da kafofin watsa labarun don inganta kasuwancin ku a cikin 2017? Ana buƙatar wasu tabbatattun bayanai da adadi don taimaka muku ƙirƙirar da aiwatar da dabarun ku? Wordstream ya raba wasu kyawawan tallan tallan kafofin watsa labarun masu ban sha'awa a ciki wannan kwanan nan, kuma mun ba shi bayanan bayanan da ke ƙasa. Mark Walker-Ford, Wanda ya kirkiro kuma Manajan Darakta na Red Design Design

Anan akwai abubuwa masu ban sha'awa da wauta da ƙididdiga game da kafofin watsa labarun da zaku so ku kalla, a cewar Maganar magana.

Kafofin Labaran Jama'a na Zamani

  1. Kashi 75% na maza masu amfani da intanet suna Facebook kuma 83% na mata masu amfani da intanet
  2. 32% na matasa yi la'akari da Instagram don kasancewa mafi mahimmancin hanyar sadarwar jama'a
  3. Mata masu amfani da intanet sun fi amfani da Instagram fiye da maza, a 38% vs. 26%
  4. 29% na masu amfani da intanet tare da digiri na kwaleji suna amfani da Twitter, idan aka kwatanta da 20% tare da digiri na makarantar sakandare ko lessasa
  5. 81% ko millennials duba Twitter aƙalla sau ɗaya a rana
  6. Yawancin masu amfani da Instagram sune tsakanin shekaru 18-29, game da manya cikin shida a cikin goma
  7. 22% na yawan mutanen duniya yana amfani da Facebook
  8. LinkedIn ya fi alfahari fiye da Bayanan mai amfani miliyan 450
  9. A kowace rana, Snapchat ya kai 41% na 18 zuwa 34 shekaru a Amurka
  10. Youtube gabaɗaya, har ma da Youtube ta wayar hannu kawai, ya kai samari 18-34 da 18-49 shekara sama da kowane hanyar kebul a cikin Amurka

Statididdigar Amfani da Social Media

  1. Facebook ya ci gaba da kasancewa dandalin sada zumunta da aka fi amfani da shi, tare da kashi 79% na masu amfani da intanet na Amurka Dangane da yawan jama'a, (ba ma kawai masu amfani da intanet ba) 68% na manya na Amurka suna kan Facebook.
  2. Instagram ta karɓi lambar azurfa tare da 32% na masu amfani Pinterest yana zuwa kusa da na uku tare da 31%, da LinkedIn da Twitter a 29% da 24% bi da bi.
  3. Kashi 76% na masu amfani da Facebook sun ziyarci shafin yau da kullun a lokacin 2016, tare da baƙi biliyan 1.6 a kowace rana, idan aka kwatanta da kashi 70% na amfani yau da kullun a cikin 2015.
  4. Matsakaicin mai amfani da LinkedIn yana ciyar da mintuna 17 akan shafin a kowane wata
  5. 51% na masu amfani da Instagram suna samun damar dandalin yau da kullun, kuma kashi 35% sun ce suna kallon dandalin sau da yawa a kowace rana
  6. Kusan kusan 80% na lokacin da aka kashe akan dandamali na kafofin watsa labarun yana faruwa A kan wayar salula
  7. Katy Perry yana da mafi yawan mabiyan twitter a duniya, a miliyan 94.65
  8. Over Ana raba hotuna miliyan 400 akan Snapchat kowace rana, kuma ana raba hotuna kusan 9,000 kowane dakika
  9. just 10 bidiyo Youtube sun kirkiro ra'ayoyi sama da biliyan 1
  10. fiye da rabin duk ra'ayoyin Youtube suna kan wayoyin hannu

Businessididdigar Kasuwancin Kafofin Watsa Labarai

  1. Instagram na samun dala miliyan 595 a kudin shiga ta wayar salula a kowace shekara, adadi da ke karuwa cikin sauri
  2. Duk da labarin sallamar ma’aikata da shugabannin gudanarwa, Kudin shiga na Twitter ya haura 8% YOY
  3. 59% na Amirkawa tare da asusun kafofin watsa labarun suna tunanin cewa sabis na abokin ciniki ta hanyar kafofin watsa labarun ya sauƙaƙa don samun amsoshi da tambayoyin
  4. Over Kasuwanci miliyan 50 yi amfani da Shafukan Kasuwancin Facebook
  5. Kasuwanci miliyan 2 yi amfani da Facebook don talla
  6. Facebook ta jimlar kudaden shiga ya karu da kashi 56% a cikin 2016, kuma kudaden talla ya karu da kashi 59%
  7. 93% na masu amfani da Pinterest yi amfani da dandamali don tsara ko yin sayayya
  8. 39% na masu amfani da LinkedIn biya bashin asusun ajiya na wata
  9. Pinterest yana tafiyar da 25% na duk tallan gidan yanar gizo mai talla
  10. fiye da 56% na manya Yi amfani da dandamali na kafofin watsa labarun fiye da ɗaya

Mediaididdigar Mediaunshin Sadarwar Zamani

  1. Tweets tare da hotuna suna karɓar maɓallin 18% fiye da tweets ba tare da hotuna ba
  2. Akwai kayan abinci miliyan 100 da allon tallan 146 Pinterest
  3. A kan LinkedIn, kashi 98% na posts tare da hotuna suna karɓar ƙarin maganganu kuma sakonnin tare da hanyoyin suna da a 200% mafi girman aiki
  4. Akwai kusan asusun Facebook miliyan 81 na bogi kuma kusan kashi 5% na asusun twitter na bogi ne
  5. Miliyan 100 na abun cikin bidiyo sune kallo akan Facebook kullun
  6. fiye da Masu amfani da LinkedIn miliyan 1 sun buga abun ciki na dogon lokaci, tare da buga takardu masu dogon zango 160,000 a kowane mako kuma an loda gabatarwar SlideShare sama da miliyan 19.7 zuwa ga dandalin.
  7. 88% na kasuwanci tare da fiye da ma'aikata 100 Yi amfani da twitter don dalilan kasuwanci
  8. Bidiyon Youtube da aka gabatar mai amfani tare da mafi yawan ra'ayoyi shine Charlie ya ciji yatsana tare da ra'ayoyi sama da miliyan 845
  9. Pizza shine abinci mafi yawan gaske, kai tsaye gaba da steak da sushi
  10. Blogging yana ci gaba da girma, tare da kan 409 mutane miliyan kallo fiye da Shafin 23.6 biliyan kowane wata akan WordPress kadai

Duba wannan bayanan bayanan daga Red Yanar Gizo Design wanda ke tattara ƙididdigar da suka dace game da kafofin watsa labarun marketing.

ƙididdigar kafofin watsa labarun 2017

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