Ina so in raba wannan bayanan saboda babban daidaiton da yake da shi wajen gabatar da dabarun da suka wajaba ga mai kasuwa don iya aiwatar da dabarun tallata kafofin watsa labarun yadda ya kamata. A ra'ayina, da kaina ba zan shawarci kowane ɗalibi ko ƙwararren masani ya bi hanyar zama kawai ƙwarewa a kafofin watsa labarun ba. Kafofin watsa labarun hanya guda ce kawai ta hanyar dabarun tallata gaba ɗaya. Ya kamata kuyi aiki don zama ƙwararren Masanin Talla tare da waɗannan ƙwarewar - tare da fahimtar yadda ya dace da tsarin dabarun kasuwancin kan layi na kamfani.
Kasuwanci suna ƙara jan hankali zuwa ga hanyoyin sadarwar jama'a don sanya samfuran su ta hanyar hulɗa tare da masu sauraro da raba abubuwan da ke ilimantarwa, nishaɗi, da fadakarwa. Amma shin kun taɓa mamakin wanda ke bayan waɗannan asusun a cikin wannan sabuwar sabuwar duniyar tallan tallan kafofin watsa labarun? Bayanin bayanan da ke ƙasa zai kalli mayu masu tallatawa a bayan labule na wannan duniyar ta yau da kullun, hanyoyin da za a bi don yin aiki a tallan kafofin watsa labarun, da abin da hangen nesa na ainihi na iya kasancewa ga waɗannan 'yan kasuwa na kama-da-wane. Bayani ta hanyar Makaranta.com
Na gode, Douglas, saboda wannan yanki mai amfani. Tunatarwa ce mai taimako game da fuskoki da yawa da ke akwai don ingantacciyar hanyar tallan tallan kafofin watsa labarun, balle tallata gaba ɗaya kwanakin nan.
Muna amfani da kukis a kan shafin yanar gizon mu don ba ku kwarewar da ta fi dacewa ta hanyar tuna abubuwan da kuka zaba kuma maimaita ziyartar. Ta danna "Karɓa", ka yarda da amfanin DUK cookies.
Wannan rukunin yanar gizon yana amfani da kukis don haɓaka ƙwarewarku yayin da kuke kewaya ta hanyar yanar gizon. Daga cikin waɗannan, kukis ɗin da aka kasafta kamar yadda ake buƙata ana adana su a burauz ɗinku saboda suna da mahimmanci don aikin ayyukan yanar gizon. Haka nan muna amfani da kukis na ɓangare na uku waɗanda ke taimaka mana bincika da fahimtar yadda kuke amfani da wannan rukunin yanar gizon. Waɗannan kukis za a adana su a cikin burauzarka kawai tare da yardar ku. Hakanan kuna da zaɓi don barin waɗannan kukis. Amma fita daga wasu waɗannan kukis na iya shafar kwarewar bincikenku.
Kwamfuta masu buƙatar suna da mahimmanci ga shafin yanar gizon don aiki yadda ya dace. Wannan rukuni yana ƙunshe da cookies da ke tabbatar da ayyuka na asali da siffofin tsaro na shafin yanar gizon. Waɗannan kukis basu adana duk bayanan sirri ba.
Duk wani kukis wanda bazai dace ba don shafin yanar gizon ya yi aiki kuma an yi amfani da shi musamman don tattara bayanan sirri na mutum ta hanyar nazari, tallace-tallace, wasu abubuwan da aka sanya su a matsayin masu yin amfani da cookies. Dole ne ku sami izinin mai amfani kafin yin amfani da waɗannan kukis a kan shafin yanar gizon ku.
a cikin wannan Martech Zone Ganawa, muna magana da Kate Bradley-Chernis, Shugaba a kwanan nan (https://www.lately.ai). Kate tayi aiki tare da manyan samfuran duniya don haɓaka dabarun abubuwan da ke haifar da haɗin kai da sakamako. Muna tattauna yadda hankali mai wucin gadi ke taimakawa wajen fitar da sakamakon tallan abubuwan kungiyoyi. Kwanan nan shine tsarin kula da kayan sadarwar AI social
a cikin wannan Martech Zone Ganawa, muna magana da Mark Schaefer. Mark babban aboki ne, mai ba da shawara, fitaccen marubuci, mai magana da magana, mai ba da labari, kuma mai ba da shawara a masana'antar talla. Muna tattaunawa game da sabon littafinsa, Carin Karuwa, wanda ya wuce tallatawa kuma yayi magana kai tsaye ga abubuwan da ke tasiri ga nasara a kasuwanci da rayuwa. Muna rayuwa a cikin duniya…
a cikin wannan Martech Zone Ganawa, muna magana da mai haɗin gwiwa da Shugaba na Kamfanin Casted, Lindsay Tjepkema. Lindsay tana da shekaru ashirin a cikin talla, tsohuwar faɗakarwa ce, kuma tana da hangen nesa don gina dandamali don haɓaka da auna ƙoƙarinta na tallata B2B ... don haka ta kafa Casted! A cikin wannan labarin, Lindsay yana taimaka wa masu sauraro su fahimci: * Me yasa bidiyo…
Marcus Sheridan ya shafe kusan shekaru goma yana koyar da ka'idojin littafinsa ga masu sauraro a duniya. Amma kafin littafi, labarin Kogin Kogin (wanda shine tushe) an gabatar dashi a cikin litattafai da yawa, wallafe-wallafe, da taro don hanya mai ban mamaki ta Inbound da Kasuwancin Abun ciki. A cikin wannan Martech Zone Ganawa,…
a cikin wannan Martech Zone Ganawa, muna magana da Pouyan Salehi, dan kasuwa kuma ya sadaukar da shekaru goma da suka gabata don haɓakawa da sarrafa kansa ga tsarin tallace-tallace don wakilan tallace-tallace na B2B da ƙungiyoyin kuɗin shiga. Muna tattaunawa game da fasahohin fasahar da suka tsara tallace-tallace na B2B da kuma bincika fahimta, ƙwarewa da fasahohin da zasu haifar da tallace-tallace ...
a cikin wannan Martech Zone Ganawa, muna magana da Michelle Elster, Shugabar Kamfanin Bincike na Rabin. Michelle ƙwararriya ce a cikin hanyoyin bincike da ƙididdiga masu ƙima tare da ƙwarewar ƙwarewa a ƙasashen duniya game da tallan, ci gaban samfura, da hanyoyin sadarwa. A cikin wannan tattaunawar, zamu tattauna: * Me yasa kamfanoni ke saka hannun jari a binciken kasuwa? * Ta yaya za…
a cikin wannan Martech Zone Ganawa, muna magana da Guy Bauer, wanda ya kafa da kuma darektan kirkire-kirkire, da kuma Hope Morley, babban jami'in gudanarwa na Umault, kamfanin dillancin tallan bidiyo. Muna tattauna nasarar Umault wajen haɓaka bidiyo don kasuwancin da ke bunƙasa a cikin masana'antar masana'antu tare da mediocre kamfanoni kamfanoni. Umault suna da faifai masu ban sha'awa na nasara tare da abokan ciniki…
a cikin wannan Martech Zone Ganawa, muna magana da Jason Falls, marubucin Winfluence: Gyara Hanyoyin Tattalin Arziki Don Ignite Kayanku (https://amzn.to/3sgnYcq). Jason yayi magana game da asalin kasuwancin mai tasiri har zuwa kyawawan ayyukan yau waɗanda ke ba da kyakkyawan sakamako ga alamun da ke tura manyan dabarun tallan masu tasiri. Baya ga kamawa da ...
a cikin wannan Martech Zone Ganawa, muna magana da John Vuong na Binciken SEO na Gida, cikakken aikin bincike na kwayoyin, abun ciki, da kuma wakilin kafofin watsa labarun don kasuwancin cikin gida. John yana aiki tare da abokan ciniki a ƙasashen duniya kuma nasarorin nasa babu kamarsa a tsakanin masu ba da shawara na SEO na gida: John yana da digiri a fannin kuɗi kuma ya kasance farkon mai karɓar dijital, yana aiki da gargajiya
a cikin wannan Martech Zone Ganawa, muna magana da Jake Sorofman, Shugaban MetaCX, majagaba a cikin sabon tsarin da aka tsara don sarrafa rayuwar abokin ciniki. MetaCX na taimakawa SaaS da kamfanonin samfuran dijital canza yadda suke siyarwa, isarwa, sabuntawa da faɗaɗawa tare da haɗaɗɗen ƙwarewar dijital wanda ya haɗa da abokin ciniki a kowane mataki. Masu siye a SaaS…
Na gode, Douglas, saboda wannan yanki mai amfani. Tunatarwa ce mai taimako game da fuskoki da yawa da ke akwai don ingantacciyar hanyar tallan tallan kafofin watsa labarun, balle tallata gaba ɗaya kwanakin nan.