Kafofin watsa labarun + Nazarin = Ba daidai ba

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Idan zan tambaye ka wane tushe ne ya samar da karin zirga-zirga zuwa shafin ka, Twitter ko Facebook… ta yaya zaka tantance hakan? Mafi yawan gidan yanar gizo analytics masu amfani za su shiga su kalli hanyoyin da suke ishara kuma su fito da ƙimar. Wannan matsala ce.

Wasu kamfanoni kawai suna ƙara "twitter.com" azaman tushen ma'ana kuma suna tunanin cewa yayi abin zamba. Ba haka al'amarin ba. Ofididdigar masu baƙi daga twitter.com kawai mutanen da suka danna hanyar haɗi daga buɗe shafin yanar gizon twitter.com kuma sun isa shafinku. Idan baku yarda da ni ba, duba yanki daga ƙasa daga hootsuite.com kuma daga Twitter.com:

segmentation

Akalla tare daHootsuite, kun ga shafin ishara…. ko kayi? Da kyau, idan ina amfani daHootsuite aikace-aikace akan Droid ko iPhone, ban gani baHootsuite azaman shafin ishara! A zahiri, duk hanyoyin haɗin da suka shigo daga aikace-aikace an gano su azaman kai tsaye zirga-zirga ba tare da mai turawa ba.

Ouch. Kuma yana kara tabarbarewa ne.

Aikace-aikace sun mamaye twitter kuma suna fara bayyana tare da Facebook, suma. Yayin da duk muke motsawa zuwa wayar hannu, duk muna aiki tare da ƙa'idodin wayar hannu kuma muna haɗi. Ina amfani da Adium don yin hira akan Facebook… don haka kowane lokaci na latsa hanyar haɗin da aboki na Facebook ya aiko mani, ba a ambaci zirga-zirgar zuwa Facebook ko kaɗan. Ya nuna a matsayin kai tsaye kai tsaye ba tare da mai turawa ba.

Sakamakon haka, kamfanoni suna raina hanyoyin zirga-zirgar su ta hanyar sada zumunta ta hanyar dogaro da bai cika ba analytics. Tunda yawancin duniya na kan layi suna amfani da Google, ba zai sami mafi kyau ba. Babu shakka Google zai gina analytics ƙofa ga abokanta a Facebook or Twitter. To me kamfanin zai yi?

Da farko, zaku so saka hannun jari a wani ɓangare na uku analytics kayan aiki. Abokina na da abokaina a Webtrends suna aiki tare da haɗin gwiwa tare da bit.ly… wani yunƙuri da nake da tabbacin zai girgiza shi analytics duniya.

Ba tare da saka hannun jari a cikin wani sabo ba analytics dandamali, har yanzu akwai abubuwan da zaku iya yi.

  1. Abu na farko shine amfani da maɓallin retweet na hukuma akan shafin yanar gizonku. Za a iya yin maɓallin don haɗawa da lambar kamfen da za ta bi diddigin ziyarar a cikin maɓallinku… sannan kuma a iya gajarta ta amfani da ɓangare na uku kamar bit.ly. Ina bada shawara bit.ly's pro sabis don tsara da amfani da gajeren URL ɗinku. Idan kayi haka, mutane da ƙila za su iya kwafa da liƙa URL ɗin kuma su gajarta shi da kansu.
  2. Abu na biyu shine ka kara sanya alamun kamfen dinka na yakin neman zabe a URL kafin rage shi. Wannan zai ba ku damar bin Twitter a matsayin tushe a cikin yaƙin neman zaɓe kuma zai iya samar muku da madaidaicin ma'auni na yawan zirga-zirgar da ake kawo muku.

Idan ka tura ciyarwar yanar gizon ka zuwa Twitter ta amfani da kayan aiki kamar Twitterfeed, zaku iya tallata lambar yaƙin neman zaɓe ta Google Analytics ku kuma gajarta ta tare da asusunku na bit.ly ta atomatik. Wannan ba wata tambaya cewa baƙi sun zo daga gare ku suna tura abincinku ta Twitterfeed.

Ban yi yunƙurin yi wa Facebook kutse ba kamar lambar maɓallin don ƙarawa a kan wani abu mai ban mamaki… Ban tabbata da tasirin a wannan lokacin ba, amma zai yiwu. Zai iya shiga cikin matsala inda kuke da URL guda biyu daban waɗanda aka kidaya kamar yadda ake so, kodayake… ɗaya tare da lambar kamfen ɗin kuma ɗaya ba tare da ba.

Maganar ita ce cewa rukunin yanar gizonku yana iya ganin cunkoson ababen hawa fiye da yadda kuke tunani daga kafofin watsa labarun. Aikace-aikacen wayar hannu da aikace-aikacen tebur suna karkatar da ƙimar waɗannan ziyarar kuma yana ɗaukar ƙarin aiki don taimakawa tantance inda waɗancan baƙi suke zuwa. Har sai mun ga wasu manyan ci gaba a cikin analytics, dole ne ku kula da wannan sabanin.

6 Comments

  1. 1

    Doug, matsayi mai ban mamaki - wannan shine ainihin matsalar da nake lura dashi kwanan nan. Kun ambata cewa zaku iya sanya lambar bin GA ta amfani da TwitterFeed amma ban ga inda wannan zaɓi yake ba…

  2. 2

    Doug, Ba zan iya gaskanta cewa babu wanda ya yi sharhi game da wannan ba tukuna. Ina rubuta ainihin rubutu mai kama da haka a yanzu kuma na tuna cewa ina so in yi la'akari da wannan. Godiya ga labarin. Zan tabbata na sake danganta shi zuwa ga sakon na.

  3. 3

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