Ci gaban Talla na Media Media da Tasirin sa akan Tallace-tallace na Dijital

Wasannin Wasannin Wasannin Wasannin Wasannin Infographic

Dole ne 'yan kasuwa su canza kusan kowane fanni na hanyoyin tallarsu don ci gaba da ɗabi'un masu amfani da fasahar zamani. Wannan bayanan, Ta yaya Kafofin Yada Labarai suka Canza Wasan Ad daga Talla na MDG, yana samar da wasu mahimman abubuwan da ke motsawa da kuma tasirin sauyawa zuwa tallan kafofin watsa labarun.

Lokacin da tallan kafofin watsa labarun ya fara isa wurin, yan kasuwa sunyi amfani da shi don kawai haɗi tare da masu sauraro. Koyaya, yan kasuwar yau sun canza hanyoyin talla na gargajiya da yawa don ci gaba da ɗabi'un masu amfani da hanyoyin fasaha. Kafofin watsa labarun sun kasance a nan su tsaya, kuma dole ne masu tallace-tallace su daidaita don shiga cikin kwastomomi.

Yayinda alamun kasuwanci suka fara amfani da kafofin watsa labarun da farko don saduwa da masu sauraro, yanzu tashoshin suna aiki ne don gina wayewar kai, samo sabbin abokan ciniki, gabatar da sabbin kayayyaki da aiyuka, mu'amala da rike kwastomomin yanzu, da kuma gabatar da cigaba.

Ga wasu ƙididdigar da aka sabunta don narkewa:

  • Amurkawa suna kashe kimanin awanni 23.6 a kan layi kowane mako kuma asusun kafofin watsa labarun suna da kaso mafi tsoka
  • Kashe tallan dijital ya haɓaka daga 15% a 2014 zuwa 33% a 2018
  • CMOs a cikin Amurka don fadada kafofin watsa labarun su na kashe 71% a cikin shekaru 5 masu zuwa

Ba tare da kalubale ba, ko da yake. MDG ya nuna cewa yayin da socailmedia ta balaga, tana gabatar da kalubale na musamman ga masu tallatawa, gami da:

  1. Aunawa da Koma a kan Zuba Jari
  2. Cin gaban abun ciki da talla
  3. Aaddamar da cikakke dabarun
  4. Yin kokarin kokarin sada zumunta ga burin kasuwanci
  5. Bin-sawu sakamakon tallan kafofin watsa labarai cikin sauki
  6. hankali yi a fadin tashoshi

Babu ɗan shakku game da tasirin kafofin watsa labarun a sararin talla, amma har yanzu ya bayyana cewa kamfanoni suna buƙatar cikakkiyar dabarun kafofin watsa labarun, dabarun aunawa, da cikakken fahimtar yadda tallan kafofin watsa labarun ke tasiri ga sauran hanyoyin talla.

Tasirin Tallace-tallace na Zamani

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