Kasuwancin BayaniKafofin watsa labarun & Tasirin Talla

Yadda Rashin Jin Dadin Jama'a na Social Media ke Rusa Rikon Abokin Cinikinku (da Saye)

Mun rubuta game da ban mamaki haɓakar kafofin watsa labarun a matsayin hanya don masu amfani don magance matsalolin sabis na abokin ciniki kuma ya zama abin fata, ba zabi ba. Kasuwanci suna ganin canjin girgizar ƙasa a cikin haɓakar sabis na abokin ciniki, tare da kafofin watsa labarun zama babban dandamali don hulɗar samfuran masu amfani. Abin da ke daure kai shi ne, da yawa daga cikinsu har yanzu suna yin biris da illolin da hakan zai haifar.

Kashi 90% na masu amfani da binciken sun yi amfani da kafofin watsa labarun a wasu iyakoki don sadarwa tare da alama, yana nuna fifikon fifiko akan tashoshi na gargajiya kamar waya da imel.

Bada Tallafi

Ba sabon abu ba ne ga kafofin watsa labarun da bincike na algorithms don rage ganuwa na samfuran da ba su da amsa, ko dai. Wannan yana nufin ba wai kawai kuna tasiri ga ƙoƙarin riƙewa da amincin ku ba, kuna lalata ƙoƙarin saye ku kai tsaye.

Ka yi tunanin kashe miliyoyin daloli akan ƙoƙarin tallan ku, kawai don lalata sunan ku da hangen nesa ta hanyar rashin amsa buƙatar mabukaci a kan kari. Yana faruwa!

Mabuɗin Ƙididdigar Sabis na Abokin Ciniki na Social Media

Abubuwan da ke tattare da hulɗar kafofin watsa labarun suna da mahimmanci ga kudaden shiga, kamar yadda mummunan martani-ko mafi muni, babu amsa-na iya haifar da 15% karuwa a cikin churn kudi ga abokan ciniki data kasance. A halin yanzu, kyakkyawar haɗin kai akan waɗannan dandamali na iya haɓaka amincin alama mai zurfi; kusan rabin duk masu amsa sun ba da rahoton cewa amsa na musamman ta hanyar kafofin watsa labarun yana ƙarfafa amincin su.

  • 90% na masu amfani sun yi amfani da kafofin watsa labarun don sadarwa tare da alama.
  • Sama da 250% karuwa a cikin hulɗar sabis na abokin ciniki na Twitter a cikin shekaru biyu da suka gabata.
  • 36% na mutane sun yi amfani da kafofin watsa labarun don kunyatar da kamfani don rashin sabis na abokin ciniki.
  • 46.7% na masu amsa suna jin amsa na musamman daga wata alama zai ƙarfafa amincin alamar su.
  • Samfuran da ke shiga cikin kafofin watsa labarun suna ganin karuwar 88% cikin amincin abokin ciniki.
  • Amsoshin korafin kafofin watsa labarun na iya haɓaka shawarwarin abokin ciniki da kashi 25%.
  • 71% na masu amfani waɗanda suka sami kyakkyawar kulawar abokin ciniki na zamantakewa suna iya ba da shawarar alamar ga wasu.
  • Millennials (shekaru 18-34) sun fi kusan kashi 53% don amfani da kafofin watsa labarun don sabis na abokin ciniki fiye da kowane rukunin shekaru.
  • 47% na masu amfani da shekaru 18-34 sun yi amfani da kafofin watsa labarun don yin korafi game da sabis na abokin ciniki na alama.
  • 67% na masu amfani da duniya suna tsammanin amsa daga sabis na abokin ciniki akan kafofin watsa labarun cikin sa'o'i 24.
  • 32% suna tsammanin amsa a cikin mintuna 30.
  • 70% na korafin sabis na abokin ciniki akan Twitter ba a amsa su ba.
  • 72% na tsammanin za a amsa koken Twitter a cikin sa'a guda.

Dangantakar kai tsaye tsakanin alamar kasuwanci akan kafofin watsa labarun da amincin abokin ciniki yana iya ƙididdigewa. Alamomin da ke shiga cikin kafofin watsa labarun gani a 88% mafi girman damar aminci daga abokan cinikin su, da kuma martani ga tambayoyi akan waɗannan dandamali na iya haɓaka shawarwarin abokin ciniki da kusan 25%.

Millennials, musamman, suna nuna babban sha'awar shiga tare da samfuran ta hanyar kafofin watsa labarun. Masu amsa shekaru 18-34 sun nuna yiwuwar 53% na yin amfani da kafofin watsa labarun don sabis na abokin ciniki fiye da kowane rukuni na shekaru, tare da 81% yana nuna fifiko ga kafofin watsa labarun akan hanyoyin sabis na abokin ciniki na gargajiya.

Ƙididdiga na duniya yana ƙarfafa buƙatun samfuran su zama masu saurin amsawa da kan lokaci a cikin hulɗar kafofin watsa labarun su. Yawancin 67% na masu amfani suna tsammanin amsa daga sabis na abokin ciniki akan kafofin watsa labarun a cikin sa'o'i 24, kuma tsammanin saurin yana ƙaruwa kawai, tare da 32% yana tsammanin amsa a cikin mintuna 30.

Rikicin ya yi yawa, saboda kashi 70% na korafe-korafen sabis na abokin ciniki da aka yi akan X ba a amsa ba, wanda ke haifar da rashin gamsuwar abokin ciniki. Sabanin haka, 72% na mutanen da ke korafi akan X suna tsammanin amsawa a cikin sa'a guda, suna ba da shawarar cewa ba a fi son amsa kan lokaci ba amma ana tsammanin.

Nasihu don Amsa Kafafen Sadarwa

Don yin amfani da yanayin sabis na abokin ciniki na kafofin watsa labarun, samfuran yakamata suyi la'akari da mafi kyawun jerin abubuwan bincike masu zuwa:

  • Zaɓi mafi dacewa dandamalin kafofin watsa labarun don masu sauraron kasuwanci na musamman.
  • Ƙaddamar da albarkatu na musamman don gudanar da kula da abokan ciniki na zamantakewa.
  • Saka idanu akan ambaton kafofin watsa labarun da kuma amsa da sauri lokacin da ake buƙata.
  • Gane mahimmancin mahimmancin saurin amsawa a cikin gamsuwar abokin ciniki.
  • Kula da sautin ƙwararru amma na sirri a cikin sadarwa.
  • Tabbatar da martani na kwarai ne kuma a guji martanin gwangwani sai dai idan ya zama dole.
  • Hana canza tashoshin sadarwa sai dai idan yana da mahimmanci.
  • Yi amfani da tushen ilimin da ake da shi don daidaita sabis na abokin ciniki da sauƙaƙe sauƙi ga masu amfani.

Waɗannan shawarwari masu aiki suna nuna haɓakar yanayin sabis na abokin ciniki inda amsawa, keɓancewa, da kuma haɗin kai akan kafofin watsa labarun mabuɗin don haɓaka amincin alama da kuma haifar da nasarar kasuwanci.

Ƙididdigar Sabis na Abokin Ciniki na Social Media da Yanayin da kuke Bukatar Sanin
Source: Bada Tallafi

Douglas Karr

Douglas Karr shine CMO Bude INSIGHTS kuma wanda ya kafa Martech Zone. Douglas ya taimaka da yawa na nasara MarTech farawa, ya taimaka a cikin ƙwazo na sama da $5 biliyan a Martech saye da zuba jari, kuma ya ci gaba da taimaka wa kamfanoni wajen aiwatar da sarrafa sarrafa tallace-tallace da dabarun talla. Douglas ƙwararren ƙwararren dijital ne na duniya kuma ƙwararren MarTech kuma mai magana. Douglas kuma marubuci ne da aka buga na jagorar Dummie da kuma littafin jagoranci na kasuwanci.

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