Abokan Ciniki Suna Kokarin Isar daku a Social Media, Shin Kuna Can?

sauraron jama'a

5 daga kowane buƙatun 6 da masu amfani suka yi a kan kafofin watsa labarun zuwa kasuwanci ba a amsa ba. Kasuwanci suna ci gaba da yin mummunan kuskuren amfani da kafofin watsa labarun azaman hanyar watsa labarai maimakon fahimtar tasirinsa azaman hanyar sadarwa. Tun da daɗewa, kamfanoni sun fahimci mahimmancin gudanar da kira mai shigowa tunda gamsuwa da abokin ciniki yana da alaƙa kai tsaye ga riƙewa da ƙimar abokin ciniki.

Ofarar buƙatun kafofin watsa labarun sun ƙaru da kashi 77% shekara shekara. Amma martanin kawai ya karu da 5% ta hanyar kasuwanci. Wannan babbar tazara ce! Me yasa buƙatun jama'a basa samun kulawa ɗaya? Abinda nake tsammani shine cewa masu amfani basa tsammanin amsa kamar yadda sukeyi ta waya don haka basa jin haushi kamar yadda sukeyi yayin da suke zaune akan kiran da ba'a amsa ba. Amma dama ga kasuwanci don yin tasirin zamantakewar gaske yana da girma a yawancin masana'antu… musamman ma sanin cewa abokan hamayyar ku ba sa amsawa!

A cikin shekarar da ta gabata, wasu halaye na ban mamaki sun bayyana a cikin tattaunawar kafofin watsa labarun tsakanin manyan kamfanoni da abokan ciniki. Kasuwancin Kasuwanci yana ba da cikakken bayani game da duka abubuwan da suka shafi masana'antu.

The Fihirisar Zamani rahoto ne wanda Sprout Social ya tattara kuma ya fitar dashi. Duk bayanan da aka ambata sun dogara ne da bayanan zamantakewar jama'a na 18,057 (9,106 Facebook; 8,951 Twitter) na ci gaba da aiki da asusun tsakanin Q1 2013 da Q2 2014. Fiye da saƙonnin miliyan 160 da aka aiko a wannan lokacin an bincika su don dalilan wannan rahoton.

zamantakewar-kasuwanci-aiki

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