Manyan Ayyuka na Talla ta kan layi don andananan Mananan Kasuwanci

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Emarsys, babban mai ba da sabis na tallan girgije don kamfanonin B2C, ya fito da sakamakon bincikensa na mutum da kan layi na ƙwararrun masu sayar da kayayyaki 254 da aka buga tare da haɗin gwiwa tare da WBR Digital. Key binciken sun hada da SMBs (kasuwancin da ke shigo da dala miliyan 100 ko ƙasa da haka) a cikin kasuwancin B2C suna haɓaka dabarun ɓoyewa game da nasarar da aka tabbatar, suna ba da ƙarin lokaci don shirya lokacin cinikin hutu mai mahimmanci, kuma suna ƙoƙari su kawo fasahar da ta ci gaba zuwa gaba, kuma su ci gaba da tafiya tare da sabbin abubuwa na omnichannel ta hanyar haɗa ƙwarewar dijital tare da kwarewar bulo-da-turmi, yayin saka hannun jari cikin ƙwarewar kasuwancin wayar hannu.

SMBs na yau suna cikin matsayi mai ban sha'awa - duk da girmansu, har yanzu suna iya cin gajiyar irin dabarun tallan da fasahar da manyan kungiyoyi ke amfani da su. Ta hanyar dabarun dijital omnichannel, kamfanoni irin su Amazon suna ci gaba da ɗaga baraka game da dacewa, riƙe abokin ciniki, da cikawa. SMBs ba kawai sun yarda da wannan bane, amma a cikin 2016, suna neman ƙara haɓaka hanyar da suke aiki don dacewa da yanayin omnichannel.

A sakamakon binciken, 'yan kasuwa daga SMBs sun lissafa manyan ayyukan kan layi da tasirin su akan saye da riƙewa. Talla ta Imel yana jagorantar saye da riƙewa azaman babban direba na farko. Hakanan an lissafa su ne bincike na al'ada, binciken da aka biya, kafofin watsa labarun, sake sakewa, tallatawa, tallan wayar hannu, da injunan kasuwanci.

Riƙe Talla da Talla na SMB

Dangane da binciken manyan shagunan SMB da aka bincika:

  • 81% na SMBs har yanzu suna dogara da imel azaman direba don siyan abokin ciniki, da 80% don riƙe abokin ciniki
  • 73% na yan kasuwa suna ba da imel a matsayin babban abun kasafin kuɗi, tare da ɗayan cikin biyar suna ɗaukar shi a matsayin babban fifiko don saka hannun jari
  • SMBs sun ga fa'idodi a cikin manyan KPIs: ƙimar jujjuyawar ta karu da 72%, ƙimar tsaka-tsakin oda ta haɓaka da 65%, kuma maimaita sayayya na abokan ciniki ya karu da 58%
  • 70% na SMBs sun fara shirin hutu ba daga Yuli ba
  • 54% na SMBs sun gano imel ɗin watsi da keɓaɓɓu a matsayin mafi ƙarancin dabarun kasuwanci da shawarwarin tushen yanar gizo suka zo na biyu a 47%

Mun gano cewa SMBs suna da sauƙin kai da sauri don amsawa a cikin yanayin yan kasuwa na yau. SMBs suna neman saurin dandamali waɗanda suke da saurin aiwatarwa da sauƙi don amfani. SMBs kamar masu rahusa fiye da datti !, Rawlings, da Scrubs & Beyond sun juya zuwa Emarsys don ganin ROI nan da nan, kasancewa gasa kuma suna haɗuwa da abokan cinikin su a lokacin da ya dace akan hanyoyin da suka dace. Bugu da ƙari, SMBs suna ba da damar fahimta game da halayyar abokan ciniki don ƙirƙirar kwarewar cin kasuwa mara kyau ga abokan ciniki a ƙetaren na'urori da tashoshi. Wannan hujja ce cewa SMBs suna mai da hankali ga riƙe abokin ciniki - wani abu da manyan yan wasa ke buƙatar la'akari. Sean Brady, Shugaban Amurka, Emarsys

Don wannan binciken, Emarsys ya yi aiki tare da WBR Digital wanda ya binciki ƙwararrun masu sayarwa daga masana'antun B2C da yawa waɗanda ke da alhakin tallan kamfanin su, kasuwancin e-e, tallace-tallace da ayyukan su. An gudanar da binciken cikin mutum da tambayoyi a cikin yanar gizo a cikin 2016 eTail West taron

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