Kasashen Alamar sigina: Kawo Allon talla zuwa 'Clickarnata-Siyarwa'

harsashi

The Daga cikin Talla na Gida masana'antu babbar masana'antu ce mai riba. A wannan zamanin na rikice-rikice na dijital, haɗawa tare da masu amfani lokacin da suke "kan tafi" a cikin sararin samaniya har yanzu yana da ƙimar gaske. Allon talla, wuraren ajiye bas, fastoci da tallace-tallace duk ɓangare ne na rayuwar masu amfani kowace rana. Suna ba da dama da yawa don watsa saƙo a sarari ga masu sauraron da suka dace ba tare da yin takara don kulawa tsakanin dubban sauran tallace-tallace ba.

Amma ba koyaushe abu ne mai sauƙi ba don kamfen na Gida-gida daga ƙasa. Babban ƙalubalen da ke fuskantar masana'antar OOH shine damar sa…

Samu kyauta spare 100,000 don kamfen OOH?

Matsalar OOH Masu M Media suna fuskanta shine yana kashe musu kusan iri ɗaya don tsarawa da yin kamfen na £ 100,000 kamar yadda yake na campaign 500. Adadin adadin lokacin tallace-tallace, lokacin gudanarwa iri ɗaya, lokacin tsarawa iri ɗaya duk suna shiga cikin tallan talla na tsawon sati biyu don sabis ɗin famfo na gida na Joe Bloggs, kamar yadda yake yi don ƙasa, babban kamfen ɗin kuɗi wanda ke gudana tsawon watanni.

Yana da wani ba-nanne da gaske. Idan kai mamallakin watsa labarai ne da allon talla don bayar da haya, za ka fifita wadancan kamfen na kasa da za su iya biyan makudan kudade. Wanne zai iya zama da wahala ga ƙananan kamfanoni tare da ƙananan kasafin kuɗi don samun damar shiga yayin yin hayar filin talla na waje. Kuma wannan abin kunya ne, ga waɗannan ƙananan kasuwancin da ke ɓacewa da manyan damar kasuwanci, har ma ga masu mallakan kafofin watsa labarai, waɗanda ke rasa manyan abokan ciniki.

Mafita ita ce sarrafa kai

Daga Gida masana masana talla, Alamar sigina sun samar da mafita ga wannan matsalar. Suna haɗin gwiwa tare da masu mallakar kafofin watsa labaru da masu ba da sabis don yin amfani da duk tsarin yin rajista. Aikin kai yana sa aikin ya kasance mai tsada sosai, ma'ana ma'abota kafofin watsa labarai ba lallai bane su juya kwastomomi nesa da ƙananan kasafin kuɗi. Ana kiran software da suke amfani da ita don yin wannan Kasashen Signkick.

Kasuwa na Signkick Kasuwancin OOH

Kasuwa na Signkick Kasuwa ce da masu mallakar watsa labarai zasu iya saitawa don baiwa kwastomomi damar nema da yin ajiyar sararin tallan su akan layi. Yana haɗi-up tare da tsarin wadatar masu mallakar kafofin watsa labaru don nuna samfuran yau da kullun na shafukan yanar gizo ga abokan ciniki akan taswirar kan layi.

Taswirar sigina

An tsara shi don sanya kasuwar talla ta OOH ta zama mafi sauƙi ga kowa da kowa, kasuwannin Signkick na bawa kamfanoni damar:

  • Bincika da ajiyar sararin talla a kan layi - Abokan ciniki na iya ganin da sauri waɗanne shafukan talla, allon talla da allon dijital ake dasu, na tsawon lokaci da kuma menene kuɗin. Masu mallakan kafofin watsa labarai na iya zabar zabin kansu na al'ada, kamar farashin da ake nuna wurare a kai, wane karin bayani ne za a nuna, kuma ko dandalin a bude yake ga jama'a, ko kuma kawai ga amintattun abokan cinikin su da hukumomin su.
  • Bi wani kamfen - Da zarar an yiwa sararin talla talla abokan ciniki zasu iya bin diddigin cigaban ta, kamar yadda zaka yi akan tsarin isar da sako.
  • Sarrafa zane-zane - abokan ciniki na iya loda nasu zane-zane, ko suyi aiki tare da Masu mallakar Media don tsara zane-zane don tallan su. Tsarin yana da tsari wanda aka tsara shi, wanda yake farawa tare da aikawa dalla-dalla kayan zane zuwa ga abokan ciniki a lokacin da ake siyarwa kuma ya ƙare da zane-zanen da aka gabatar zuwa firintin da kuka fi so.
  • Sami alamun tunatarwa da sabunta imel - tunatarwa ta atomatik da ɗaukakawa suna tabbatar da cewa kowane matakin aikin yana sadarwa da kyau ga abokin ciniki, amma azaman kyauta ga mai shi na media yadda zai yiwu.

Ba kamar sauran software da ke akwai don yin rajistar sararin tallace-tallace a waje ba, Kasuwannin Signkick ba kawai suna mai da hankali ne akan Digital daga Gida ba. Tsarin yana bawa masu siye damar bin diddigin fastocin su da kuma allunan talla kamar yadda zasu bi diddigin tallan su.

Ayyukan rahoto suna buɗe sabbin dama ga Masu mallakar Media

Kasuwa na Signkick yana da aiki na biyu, wanda shine tattara da nazarin bayanai dangane da wanda ke siyan sararin talla na OOH. Ta hanyar nazarin halaye na abokan cinikin su, abin da suke kallo da kuma yaushe, Masu Mallakar Media za su iya aiwatar da farashin rukunin yanar gizon da ke tallafawa bayanan, haɓaka sabbin kuɗaɗen shiga da ƙirƙirar ingantattun shirye-shiryen sake tallatawa.

rahoton sa hannu

Nazarin Case na Signkick: JCDecaux

Babban kifi a cikin masana'antar OOH, JCDecaux kwanan nan yayi aiki tare da Kasuwar Signkick don karɓar rajista ta atomatik don rukunin tallan su a Belgium. JCDecaux ya fahimci buƙatar daidaita tsarin aikin su don buɗe sabbin hanyoyin kasuwanci.

Ta hanyar sanya tsarin rijistar ya zama mai inganci, kuma bawa abokan harka damar gudanar da kamfen din su, JCDecaux sun sami damar mai da hankali sosai kan dabarun tallace-tallace da kulla alaka da abokan cinikayya. Hakan kuma yana nufin sun sami damar sayar da sararin talla don kuma haɓaka dangantaka da abokan ciniki tare da ƙaramin kasafin kuɗi. Lokacin da waɗannan ƙananan kamfen ɗin talla suka fara girma, JCDecaux zai zama farkon wanda ya sani.

Yayi kyau sosai, tare da JCDecaux's sabon website ya kasance yana aiki tsawon watanni 2 kawai, amma tuni an riga an shigo da rajista.

Aiki na atomatik shine makomar OOH

Lokaci yana canzawa, haka ma hanyar da mutane suke sa ran saya. A wannan zamani na dijital zaku iya siyan komai daga tufafi da abinci, zuwa motoci da hutu akan layi. Don haka me zai hana a sanya fastoci da allunan talla?

Kasuwa na Signkick yana bawa masu kafofin watsa labarai damar samun damar ƙarni-don-saya tsara, kuma don karɓar abokan ciniki tare da ƙaramin kasafin kuɗi. Adana kai tsaye da kuma tsara kamfen na talla suna bawa kowa damar samun dama ga aiyuka da kuma damar da akasamu kawai ga manyan kwastomomi.

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