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Shopify: Yadda Ake Shirye Shirye-shiryen Jigo Mai Sauƙi da Bayanin Meta don SEO ta amfani da Liquid

Idan kun kasance kuna karanta labaran na a cikin ƴan watannin da suka gabata, za ku lura cewa na yi musayar abubuwa da yawa game da kasuwancin e-commerce, musamman game da Shopify. Kamfanina yana gina wani ingantaccen tsari da haɗin kai Kayan Aiki site don abokin ciniki. Maimakon kashe watanni da dubun-dubatar daloli kan gina jigo daga karce, mun yi magana da abokin ciniki don ba mu damar yin amfani da ingantaccen jigo da tallafi wanda aka gwada kuma aka gwada. Muka tafi tare Wokiee, Jigon Shopify Multipurpose wanda ke da ton na iya aiki.

Har yanzu yana buƙatar watanni na haɓaka don haɗa sassaucin da muke buƙata dangane da binciken kasuwa da ra'ayin abokin cinikinmu. A jigon aiwatarwa shine ƙwararrun masana'anta wanda ke son gina rukunin yanar gizon kai tsaye zuwa mabukaci inda mata za su sami sauƙin siyan riguna akan layi.

Saboda Wokiee jigo ne mai ma'ana da yawa, yanki ɗaya da muke mai da hankali sosai a kai shine haɓaka injin bincike. Bayan lokaci, mun yi imanin cewa binciken kwayoyin halitta zai zama mafi ƙarancin farashi akan kowane saye da masu siyayya tare da mafi girman niyyar siye. A cikin bincikenmu, mun gano cewa mata suna siyayya don riguna tare da manyan masu tasiri guda 5:

  • Salon riguna
  • Launuka na riguna
  • Farashin riguna
  • Sufuri kyauta
  • Komawa babu wahala

Laƙabi da bayanin meta suna da mahimmanci yayin samun firikwensin abun cikin ku da nunawa da kyau. Don haka, ba shakka, muna son alamar take da kwatancen meta waɗanda ke da waɗannan mahimman abubuwan!

  • The tag tag a cikin taken shafinku yana da mahimmanci don tabbatar da an jera shafukanku yadda ya kamata don neman dacewa.
  • The meta bayanin Ana nunawa a cikin shafukan sakamakon binciken injiniya (SERPs) waɗanda ke ba da ƙarin bayani wanda ke jan hankalin mai amfani don dannawa.

Kalubalen shine Shopify sau da yawa yana raba lakabi da kwatancen meta a cikin samfuran shafi daban-daban - gida, tarin kayayyaki, da sauransu. Don haka, dole ne in rubuta wasu dabaru don cika taken da kwatancen meta yadda ya kamata.

Haɓaka taken Shafi na Shopify

Yaren jigon Shopify shine ruwa kuma yana da kyau sosai. Ba zan shiga cikin duk cikakkun bayanai na syntax ba, amma kuna iya haɓaka taken shafi cikin sauƙi. Abu daya da yakamata ku tuna anan shine samfuran suna da bambance-bambancen… don haka haɗa bambance-bambancen cikin taken shafinku yana nufin cewa dole ne ku latsa zaɓin zaɓi kuma ku gina kirtani a hankali lokacin samfurin shine samfur samfuri.

Ga misalin take don a rigar rigar plaid.

<title>Plaid Sweater Dress on sale today for $78.00 » Multi Knee-Length » Closet52</title>

Kuma ga lambar da ta samar da wannan sakamakon:

{%- capture seo_title -%}
    {%- if template == "collection" -%}{{ "Order " }}{%- endif -%}
    {{- page_title -}}
    {%- if template == "collection" -%}{{ " Online" }}{%- endif -%}
    {% assign my_separator = " » " %}
    {%- if current_tags -%}{%- assign meta_tags = current_tags | join: ', ' -%}
      {%- if template == 'blog' -%} 
      {{ " Articles" }} {%- if current_tags -%}{{ 'general.meta.tags' | t: tags: meta_tags | capitalize | remove: "&quot;" -}}{%- endif -%}
      {%- else -%}
      {{ my_separator }}{{ 'general.meta.tags' | t: tags: meta_tags -}}
      {%- endif -%}
    {%- endif -%}
    {%- if current_page != 1 -%}{{ my_separator }}{{ 'general.meta.page' | t: page: current_page }}{%- endif -%}
    {%- if template == "product" -%}{{ " only " }}{{ product.variants[0].price | money }}{{ my_separator }}{% for product_option in product.options_with_values %}{% if product_option.name == 'Color' %}{{ product_option.values | join: ', ' }}{% endif %}{% endfor %}{% if product.metafields.my_fields.dress_length != blank %} {{ product.metafields.my_fields.dress_length }}{%- endif -%}{%- endif -%}
    {% if template == "collection" %}{{ my_separator }}Free Shipping, No-Hassle Returns{% endif %}{{ my_separator }}{{ shop.name }}
  {%- endcapture -%}

<title>{{ seo_title | strip_newlines }}</title>

Kodin ya rushe kamar haka:

  • Page Title – fara haɗa ainihin taken shafi… ko da kuwa samfuri.
  • tags - haɗa tags ta hanyar haɗa tags masu alaƙa da shafi.
  • Launuka Samfura – madauki ta cikin zaɓuɓɓukan launi kuma gina igiyar waƙafi.
  • Metafields - wannan misalin Shopify yana da tsayin riguna azaman metafield wanda muke son haɗawa.
  • price – sun haɗa da farashin bambance-bambancen farko.
  • Sunan Shago – ƙara sunan shagon a ƙarshen take.
  • Zabe - maimakon maimaita mai rarrabawa, kawai mu sanya shi aikin kirtani kuma mu maimaita shi. Ta wannan hanyar, idan muka yanke shawarar canza wannan alamar a nan gaba, a wuri ɗaya ne kawai.

Haɓaka Bayanin Meta Page na Shopify

Lokacin da muka zazzage rukunin yanar gizon, mun lura cewa kowane shafin samfuri na jigo da aka kira yana maimaita saitunan SEO na gida. Muna son ƙara bayanin meta daban-daban dangane da ko shafin shafin gida ne, shafin tattarawa, ko ainihin shafin samfurin.

Idan ba ku da tabbacin menene sunan samfur ɗin ku, kawai ƙara bayanin kula na HTML a cikin ku theme.liquid fayil kuma zaka iya duba tushen shafin don gane shi.

<!-- Template: {{ template }} -->

Wannan ya ba mu damar gano duk samfuran da suka yi amfani da bayanin meta na rukunin don mu iya canza bayanin meta bisa samfurin.

Anan ga bayanin meta da muke so akan shafin samfurin na sama:

<meta name="description" content="Turn heads in this classic hunter green plaid sweater dress. Modern updates make it a must-have: the stand-up neckline, three-quarter sleeves and the perfect length. On sale today for $78.00! Always FREE 2-day shipping and no-hassle returns at Closet52.">

Ga waccan lambar:

  {%- capture seo_metadesc -%}
  	{%- if page_description -%}
  	  {%- if template == 'list-collections' -%}
  			{{ "Find a beautiful dress for your next occasion. Here are all of our beautiful dress collections." | strip }}
      {%- else -%}
          {{- page_description | strip | escape -}} 
          {%- if template == 'blog' -%}
          {{ " Here are our articles" }} {%- if current_tags -%}{{ 'general.meta.tags' | t: tags: meta_tags | downcase | remove: "&quot;" -}}{%- endif -%}.
          {%- endif -%}
          {%- if template == 'product' -%}
  			{{ " Only " }}{{ product.variants[0].price | money }}!
  		  {%- endif -%}
      {%- endif -%}   	
  	{%- endif -%}
    {%- if template == 'collection' -%}
            {{ "Find a beautiful dress for your next occasion by color, length, or size." | strip }}
    {%- endif -%}
    {{ " Always FREE 2-day shipping and no-hassle returns at " }}{{ shop.name | strip }}.
  {%- endcapture -%}

<meta name="description" content="{{ seo_metadesc | strip_newlines }}">

Sakamakon shine ƙaƙƙarfan saitin lakabi da kwatancen meta don kowane nau'in samfuri ko cikakken shafin samfur. Ci gaba, Zan iya sake fasalin lambar ta amfani da maganganun maganganu kuma in tsara shi da kyau. Amma a yanzu, yana samar da mafi kyawun kasancewa akan shafukan sakamakon bincike.

Bayyanawa: Ina alaƙa da Shopify da kuma Themeforest kuma ina amfani da waɗannan hanyoyin a cikin wannan labarin. Closet52 abokin ciniki ne na kamfani na, DK New Media. Idan kuna son taimako wajen haɓaka kasancewar kasuwancin ku ta e-commerce ta amfani da Shopify, don Allah tuntube mu.

Douglas Karr

Douglas Karr shine CMO Bude INSIGHTS kuma wanda ya kafa Martech Zone. Douglas ya taimaka da yawa na nasara MarTech farawa, ya taimaka a cikin ƙwazo na sama da $5 biliyan a Martech saye da zuba jari, kuma ya ci gaba da taimaka wa kamfanoni wajen aiwatar da sarrafa sarrafa tallace-tallace da dabarun talla. Douglas ƙwararren ƙwararren dijital ne na duniya kuma ƙwararren MarTech kuma mai magana. Douglas kuma marubuci ne da aka buga na jagorar Dummie da kuma littafin jagoranci na kasuwanci.

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Martech Zone zai iya ba ku wannan abun cikin ba tare da farashi ba saboda muna yin monetize da rukunin yanar gizon mu ta hanyar kudaden talla, hanyoyin haɗin gwiwa, da tallafi. Za mu yi godiya idan za ku cire mai hana tallan ku yayin da kuke duba rukunin yanar gizon mu.