Yadda Masu Bincike ke Gani da Danna Sakamakon Neman Google

yadda masu bincike ke latsa sakamakon google

Ta yaya masu bincike suke gani da danna sakamakon Google a cikin Shafin Sakamakon Injin Bincike (SERP)? Abin sha'awa, bai canza sosai ba tsawon shekaru - idan dai kawai sakamakon kwayoyin ne kawai. Koyaya - tabbatar karanta farar takarda mai sasantawa inda suka kwatanta shimfidar SERP daban-daban da sakamako a cikin kowanne. Akwai bambanci sosai lokacin da Google ke da wasu siffofin da aka haɗa akan SERP kamar carousels, taswira, da bayanin jadawalin ilimi.

Babban shafin yanar gizon har yanzu yana karɓar 83% na hankali da 34% na dannawa akan SERP.

SERP Dannawa

Matsakanci yana nazarin wannan kuma ya ba da babban hoto wannan yana ba da cikakken bayani game da ma'amala tsakanin masu bincike da tallace-tallace masu tallafi, carousels, jerin gida, da jerin abubuwa. Danna maɓallin bayanan da ke sama don ganin gaba ɗaya.

Mutane ba sa yin hulɗa tare da shafukan sakamakon injin binciken Google kamar yadda suka yi shekaru goma da suka gabata, galibi saboda gabatar da sabbin abubuwa akan SERP ban da jerin abubuwan da aka kirkira (tallace-tallace da aka biya, sakamakon carousel, jadawalin ilimi, jerin abubuwan gida da sauransu. ). A ina a baya, masu bincike zasu ɗauki lokacinsu don bincika jerin saman a kwance daga hagu zuwa dama, suna karanta kusan cikakken taken, kafin su gangara zuwa jeri na gaba, abin da muke gani yanzu shine mafi saurin sauri, binciken a tsaye na jerin, tare da masu bincike kawai suna karanta farkon kalmomin 3-4 na jerin.

Duk da yake jerin abubuwan da ke sama suna kama kusan adadin adadin danna kamar yadda aka yi shekaru 10 da suka gabata, yanzu muna ganin sama da kashi 80% na duk alamun shafin da ke faruwa a wani wuri sama da jerin kwayoyin na 4, wanda ke nufin dole ne a sanya kasuwancin a wani wuri a wannan yankin na SERP don kara yawan zirga-zirga zuwa rukunin yanar gizon su. Rebecca Maynes, Mai shiga tsakani

Wasu haskaka halaye:

  • Kashi 1% kawai na masu amfani da binciken ƙwayoyi ke dannawa zuwa Next Shafi
  • 9.9% na dannawa akan SERP sun tafi saman tallan da aka tallafawa
  • 32.8% na dannawa suna zuwa jerin abubuwan # 1 akan SERP

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