Statididdigar ganabi'a na 2018: Tarihin SEO, Masana'antu, da Sauyi

Statididdigar SEO 2018

Binciken binciken injiniya hanya ce ta shafar ganuwa ta yanar gizo ko shafin yanar gizo a sakamakon binciken da ba a biya ba na injin binciken yanar gizo, wanda ake kira halitta, Organic, ko aikata sakamakon.

Bari muyi la'akari da lokacin aikin injunan bincike.

  • 1994 - Injin bincike na farko Altavista aka ƙaddamar. Ask.com ya fara haɓaka hanyoyin haɗin gwiwa ta hanyar shahara.
  • 1995 - Msn.com, Yandex.ru, da Google.com aka ƙaddamar.
  • 2000 - Baidu, wani kamfanin bincike na kasar Sin ne aka kaddamar.
  • 2004 - Google ya ƙaddamar da Google Suggest.
  • 2009 - A ranar Yuni 1 aka fara Bing kuma ba da daɗewa ba ya haɗu da Yahoo.

Yaya Aikin Gudanar da Bincike ke Aiki?

Injin bincike yana amfani da hadaddun lissafi na lissafi don tsinkayar wane shafin mai amfani yake son gani. Google, Bing, da Yahoo, manyan injunan bincike, suna amfani da abin da ake kira masu rarrafe don nemo shafuka don sakamakon binciken su na algorithmic.
Akwai rukunin yanar gizon da ke dakatar da maharan daga ziyartar su, kuma waɗannan rukunin yanar gizon ba za a bar su ba. Bayanan da masu rarrafe suka tattara ana amfani da su ta injunan bincike bayan haka.

Menene Yanayin?

A cewar rahoton gani ta seotribunal.com a cikin ecommerce:

  • 39% na jimlar zirga-zirgar duniya ya fito ne daga bincike, wanda 35% na halitta ne kuma binciken da aka biya na 4%
  • Outaya daga cikin bincike uku na wayoyin hannu an yi daidai kafin ziyarar shagon kuma 43% na masu amfani suna yin binciken kan layi yayin cikin shagon
  • Kashi 93% na abubuwan kan layi suna farawa da injin bincike, kuma kashi 50% na tambayoyin bincike kalmomi huɗu ne ko mafi tsayi
  • Kashi 70-80% na masu amfani da injin bincike suna watsi da tallan da aka biya kuma suna mai da hankali ne kawai ga sakamakon kwayoyin

Me Ya Shirya A Gaba?

Ofaya daga cikin manyan nasarorin fasaha na kowane lokaci shine binciken murya. Wani lokaci ana kiransa azaman mai amfani da murya, yana bawa mai amfani damar amfani da umarnin murya domin bincika Intanet ko wata na'ura. Kafin mu gabatar da wasu abubuwa masu ban sha'awa game da binciken murya, bari muyi la'akari da taƙaitaccen lokaci game da magana da fasaha da kuma yadda ya samo asali tsawon shekaru.

An fara shi duka a cikin 1961 tare da gabatarwar IBM Shoebox, wanda shine farkon kayan aikin fahimtar magana da ke iya fahimtar kalmomi 16 da lambobi. Babban nasara ya zo a cikin 1972 lokacin da Carnegie Mellon ta kammala shirin Harpy wanda ya fahimci kalmomi 1,000. A cikin wannan shekarun goma, mun ga Texas Instruments sun saki Spean kwamfyuta na Magana & Sihiri a cikin 1978.

Dragon Dictate shine samfurin fitarwa na farko don samfurin masu amfani. An sake shi a 1990 kuma an siyar da shi kan $ 6,000. A shekarar 1994, aka gabatar da IBM ViaVoice, kuma bayan shekara daya Microsoft ya gabatar da kayan aikin magana a cikin Windows 95. SRI ya tura software na amsar murya a cikin shekara mai zuwa.

A shekarar 2001, Microsoft sun gabatar da jawaban Windows da Office XP ta amfani da sasannin Shirye-shiryen Aikace-aikacen Magana, ko kuma sigar SAPI ta 5.0. Shekaru shida bayan haka, Microsoft ya saki Binciken Muryar Waya don Bincike Kai Tsaye (Bing).

A cikin 'yan shekarun nan, binciken murya ya sami wuri na tsakiya a cikin injunan bincike kuma yawancin mutane suna amfani da shi koyaushe. Ana tsammanin nan da shekarar 2020, kashi 50% na duk binciken da akeyi ta yanar gizo zasu zama binciken murya Jeri mai zuwa ya kunshi tsarin binciken murya da softwares da aka kirkira a shekaru goman da suka gabata.

  • 2011 - Apple ya gabatar da Siri don iOS.
  • 2012 - An gabatar da Google Yanzu.
  • 2013 - Microsoft ya gabatar da mataimakiyar Cortana.
  • 2014 - Amazon ya gabatar da Alexa da Echo don membobin membobi kawai.
  • 2016 - An gabatar da Mataimakin Google a matsayin wani ɓangare na Allo.
  • 2016 - Google Home aka ƙaddamar.
  • 2016 - Kamfanin kera kayayyaki na kasar Sin ya kaddamar da dan wasan Echo Ding Dong.
  • 2017 - Samsung ya gabatar da Bixby.
  • 2017 - Apple ya gabatar da HomePod.
  • 2017 - Alibaba ta ƙaddamar da mai magana da yawun Genie X1.

Gabatar da ingantacciyar manhajar binciken murya ya zuwa yanzu ita ce a watan Mayun wannan shekarar lokacin da Google ta bayyana Duplex. Extensionari ne na Mataimakin Google wanda ke ba shi damar aiwatar da tattaunawa ta ɗabi'a ta kwaikwayon muryar ɗan adam.

Wani muhimmin canji kuma shine amfani da shafukan yanar gizo. Yawancin bincike yanzu ana gudanar dasu akan na'urorin hannu kuma Google yana ɗaukar wannan gaskiyar da mahimmanci. Yana buƙatar cewa duk rukunin yanar gizon su zama abokantaka ta hannu ko kuma sun fita daga binciken.
Domin neman ƙarin bayani game da SEO, gungura ƙasa kuma bincika bayanan mai zuwa.

SEOididdigar SEO don 2018

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