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Tallafawa Tallafi ba tare da Siyar da Ruhunka ba

ba tare da tallafawa, Ba za mu sami da yawa daga blog ba. Wannan yana nufin cewa kuna amfana daga masu tallafa mana! Tare da tallafin tallafi, muna iya ci gaba da inganta ƙirar shafin, fitar da nau'ikan wayoyin hannu da na kwamfutar hannu, da adreshin fayel mai ƙarfi da ci gaba da aiki a kan sabbin fasaloli - kamar sake sabunta shirin imel da kuma samar da sabon aikace-aikacen wayar hannu. Tabbas wannan saka hannun jari yana taimaka wa masu daukar nauyinmu yayin da muke ci gaba da bunkasa da bunkasa.

Jarin ya biya. Muna da karin masu tallafawa yanzu kuma mun haɓaka blog ɗin sosai. AdAge a halin yanzu yana matsayin mu na 79 a duniya idan ya zo ga tallan tallan tallace-tallace… ba abin kunya ba kuma kusan matsayi 100 a cikin shekarar da ta gabata! Kuma akwai shafukan yanar gizo da yawa a cikin wannan jerin waɗanda basu da hankali kan talla don haka muna alfahari da wannan nasarar.

Tallafin tallafi, zuwa yanzu, sun kasance mahimman ayyukan da muke yi har zuwa yau. Yayin da talla ke samar da ɗaruruwan daloli, tallafi na samar da dubbai. Ba aiki bane mai sauki, kodayake. Masu ba da tallafinmu suna da taushi, kulawa mai kyau. Daga ƙirar zane-zane, tuntuɓar kasuwanci, ambaci a cikin gabatarwarmu da abubuwan da aka saukar da mu, kuma a duk inda za mu iya nuna samfuransu da ayyukansu… muna yi. Kuma ba zamu taba samun masu tallafawa masu karo da juna ba. Da zarar wani ya tallafawa wani rukuni, suna da wannan tallafin har tsawon lokacin da suke so.

Duk da yake muna mai da hankali kan tabbatar da nasarar masu tallafawa, ba ma sayar da rayukanmu, kodayake.
shaidan mala'ika

Masu karanta shafin namu kamar, masoya kuma bi saboda mun gina aminci da iko a cikin filin tallan. Wannan yana nufin cewa, yayin da muke son tabbatar da nasarar masu tallafawa, dole ne mu yi taka-tsantsan da wasu abubuwa:

  1. Dole mu bayyana koyaushe cewa akwai alaƙar da aka biya tare da waɗanda muke tallafawa. Muna aiki don tabbatar da duk ambaton yana da kalmar “abokin ciniki” a ciki… tabbatar da masu sauraron mu sun san cewa su abokan ciniki ne.
  2. Dole ne mu yi hattara game da masu tallafawa. Mun yi hankali sosai don ba da tallafi ga kamfanoni tare da ayyukan da ake tambaya, samfura ko aiyuka.
  3. Dole ne mu kasance mai sarkakkiya ne idan ya zo ga bayar da rahoton cancantar bayanan masana'antu. Idan abokan hamayyarmu na masu tallafawa sun ƙaddamar da fasali mai ban mamaki, dole ne mu sanar da masu sauraronmu.

If we risk any one of these things, we risk losing the trust and authority that’s taken a decade to build up. And if we lose that trust and authority, we lose our audience. And if we lose that audience, we lose those sponsors! I don’t have any problem explaining to a sponsor why I shared information on a product or service that is newsworthy.

Kwanan nan, ina magana da bakon mai rubutun ra'ayin yanar gizo na babban shafin yanar gizon masana'antu wanda ba zai buga wani shafin nasa ba saboda yayi karo da wanda suka dauki nauyin su. Ba zan kara karanta wannan shafin ba. Muddin mai rubutun ra'ayin yanar gizon ya karyata shi, ba zan sake karanta shi ba. Sun rasa abin da ya fi mahimmanci a gare ni… amana da ikon da nake tsammanin suna da shi. Yajin daya, sun fita.

Karka taba sayar da ranka don mai tallafawa!

Douglas Karr

Douglas Karr shine CMO Bude INSIGHTS kuma wanda ya kafa Martech Zone. Douglas ya taimaka da yawa na nasara MarTech farawa, ya taimaka a cikin ƙwazo na sama da $5 biliyan a Martech saye da zuba jari, kuma ya ci gaba da taimaka wa kamfanoni wajen aiwatar da sarrafa sarrafa tallace-tallace da dabarun talla. Douglas ƙwararren ƙwararren dijital ne na duniya kuma ƙwararren MarTech kuma mai magana. Douglas kuma marubuci ne da aka buga na jagorar Dummie da kuma littafin jagoranci na kasuwanci.

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Martech Zone zai iya ba ku wannan abun cikin ba tare da farashi ba saboda muna yin monetize da rukunin yanar gizon mu ta hanyar kudaden talla, hanyoyin haɗin gwiwa, da tallafi. Za mu yi godiya idan za ku cire mai hana tallan ku yayin da kuke duba rukunin yanar gizon mu.