Bincika Kudin Talla don Q3 2015 Ya Nuna Sauyi

Q3 2015 yanayin talla na talla

Kenshoo's abokan ciniki suna aiwatar da kamfen tallan dijital da ke gudana a cikin sama da ƙasashe 190 kuma sun haɗa da kusan rabin Fortune 50 a cikin duk manyan cibiyoyin sadarwar talla na duniya 10. Wannan bayanai ne da yawa - kuma alhamdu lillahi Kenshoo yana raba wannan bayanan tare da mu a kowane kwata don lura da sauye-sauyen yanayin.

Masu amfani suna dogaro da na'urorin hannu fiye da kowane lokaci, kuma masu ci gaban kasuwa suna bin sahu tare da haɓaka ingantaccen kamfen wanda ke ba da sakamako mai kyau a cikin zamantakewar biyan kuɗi da bincike. Chris Costello, Daraktan Binciken Kasuwanci na Kenshoo.

Bawai kawai haɓakar wayar hannu ke canzawa sosai ba wannan shekara:

  • Tallace-tallacen Talla ta Zamani ra'ayoyi sun ragu da 36% idan aka kwatanta da na bara yayin dannawa sun ragu da kashi 75% kuma yawan dannawa ta hanyar zamantakewar ya karu 174%.
  • Tallan Binciken Biya ra'ayoyi sun karu da kashi 3 cikin 16 idan aka kwatanta da na shekarar da ta gabata yayin da dannawa suka karu zuwa 12% sannan kuma dannawa ta hanyar da aka samu ya karu zuwa XNUMX%.
  • Tallafin Talla ra'ayoyi sun karu da kashi 73% idan aka kwatanta da na shekarar da ta gabata yayin da dannawa suka karu da kashi 108%. A zahiri, yawan tallan wayoyin hannu ya ƙaru da kashi 69% yayin da tebur da kashe kuɗin kwamfutar hannu suka kasance a kwance.

Sauran yanayin mai ban sha'awa, a ganina, shine raguwar farashi ta kowane danna kuma ƙara ƙimar danna-ta hanyar.

Kenshoo kuma ya buga abubuwan da suka dace don hadewa Yankin Asiya Pacific Japan yankuna da Turai, Gabas ta Tsakiya da yankuna Afirka.

Bincika Yanayin Talla Na Q3 2015

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