Kisan Injin Bincike. Shin kun ji game da shi? Za ku.
Wannan makon, da SEO duniya ya juya kifar saukar lokacin da Google ta yanke shawarar sauke JC Penney daga jerin bayanan saboda spammy, backlinks masu wadataccen maɓallin kewayawa da aka samo akan wasu shafuka banda nasa don tura matsayinsu.
While the entire industry is acting shocked, most of us within the industry know that this was pretty common practice. The fact is that this gaping flaw in Google's Page Rank algorithm left a door so large, that it's pretty much nearly impossible that your SEO firm didn't take advantage of it. Those within the industry are calling them stupid, lazy and dishonest. I'd bet that many of the critics who practice SEO have some keyword rich backlinks somewhere on another site that helped drive their ranking up.
Backlinking shine babbar masana'antu. Companies can spend hundreds of thousands of dollars with backlinking organizations and make millions of dollars in sales. Keep in mind that however immoral it might be to cheat like this, it's not illegal. In all honesty, I can't blame companies for paying for backlinks.
I currently work with one client who is watching as their competition is amassing thousands of spammy backlinks every week. They beat my client on thousands of terms and make their money, ironically, off of Google Ads. To add insult to injury, their flamboyant founder is constantly kissing Google's butt and taking about how dishonest the SEO industry is – all while he's buying backlinks.
What do I tell my client? I advise them to devote more resources and more time to engaging prospective visitors in social media. It's expensive, it's time-consuming, and doesn't nearly have the return that simply buying backlinks would. That's a hard pill to swallow when backlinking industry folks are coming out the woodwork offering them services at a fraction of the cost of my consulting.
The fact is that this isn't an SEO industry issue, it's a Google issue. By weighing rank so heavily on backlinks, Google has poisoned itself by launching a billion dollar industry where professionals can easily game them. Google's answer may even be worse, though. By dropping JC Penney from the index for black hat backlinking, Google has spawned a far more evil industry, the Kisan Injin Bincike masana'antu.
This is an industry that will flourish if Google takes this approach with more and more companies in the near future. The backlinking industry will continue to grow – but this time it won't be to backlink to your site, it will be to leave a trail of spammy, keyword-rich backlinks to your competitors site. SEO consultants will be working hard not to leave a trail that Google can pick up when ranking their customers, but can begin leaving a more obvious trail to competitors.
Now black hat SEO consultants have another weapon at their disposal. While working to increase their client's ranking, they can pursue destroying the competition's ranking. This is not good for the industry.
GABATARWA: SearchDex, kamfanin SEO wanda aka ƙaddamar da binciken kuma daga baya aka kori JC Penney ya ba da sanarwar mai zuwa:
SearchDex bai shiga cikin ba, kuma bai amince da tsarin haɗin da aka ambata a cikin labarin New York Times ba. An gina kamfaninmu a kan mafi girman ƙa'idodin ɗabi'a kuma a kowane lokaci ba mu sanya amfani da makircin haɗi mara kyau ko wasu fasahohin caca cikin shirye-shirye don abokan cinikinmu ba. Dabaru na SEO da SearchDex yayi amfani dasu don duk abokan cinikinmu, na da da na yanzu, sun kasance masu bin ƙa'idodin Webmaster na Google. Sakamakon labarin NYTimes, SearchDex yana tabbatar da cewa duk dabarun da ake amfani dasu don abokan cinikinmu suna ci gaba da bin ƙa'idodin Webmaster na Google. Har ila yau, muna gudanar da bincike na yau da kullun don ƙoƙari don tantance tushe da dalili na hanyoyin haɗin da aka ambata a cikin labarin. - Dave Chaplin, Shugaba