Oh Uh… Google Kawai ƙaddamar da masana'antar SEA

injin binciken bincike

injin binciken bincikeKisan Injin Bincike. Shin kun ji game da shi? Za ku.

Wannan makon, da SEO duniya ya juya kifar saukar lokacin da Google ta yanke shawarar sauke JC Penney daga jerin bayanan saboda spammy, backlinks masu wadataccen maɓallin kewayawa da aka samo akan wasu shafuka banda nasa don tura matsayinsu.

Duk da yake dukkanin masana'antar suna aiki da firgita, yawancinmu a cikin masana'antar mun san cewa wannan kyakkyawar al'ada ce. Gaskiyar ita ce cewa wannan kuskuren a cikin Google's Rank Rank algorithm ya bar ƙofar mai girma, saboda yana da kusan kusan ba zai yuwu ba cewa kamfanin ku na SEO bai yi amfani da shi ba. Waɗanda ke cikin masana'antar suna kiran su wawaye, malalata da marasa gaskiya. Zan faɗi cewa yawancin masu sukar da ke yin SEO suna da wasu maɓallin backlinks masu mahimman bayanai a wani wuri a kan wani rukunin yanar gizo wanda ya taimaka haɓaka matsayinsu.

Backlinking shine babbar masana'antu. Kamfanoni na iya kashe ɗaruruwan dubban daloli tare da ƙungiyoyi masu alakantawa da yin miliyoyin daloli a tallace-tallace. Ka tuna cewa duk da cewa lalata zata iya zama yaudara kamar wannan, ba doka bane. A cikin gaskiya, ba zan iya zarge kamfanoni don biyan kuɗin haɗin backlinks ba.

A halin yanzu ina aiki tare da abokin harka guda daya wanda yake kallo yayin da gasar su ke tara dubunnan hanyoyin talla na spammy kowane sati. Sun doke abokina a dubunnan sharuɗɗa kuma suna samun kuɗin su, baƙon abu, daga Ads na Google. Don ƙara cin mutunci ga rauni, mai kirkirar su yana sumbatar kullun Google kuma yana ɗaukar rashin gaskiya game da masana'antar SEO - duk yayin da yake siyan backlinks.

Me zan gaya wa abokin ciniki? Ina ba su shawara da su ba da ƙarin albarkatu da ƙarin lokaci don shigar da masu son zuwa baƙi a kafofin watsa labarun. Yana da tsada, yana cin lokaci, kuma baya kusan dawowa wanda kawai siyan backlinks zaiyi. Wannan kwayar cuta ce mai wuyar haɗiye lokacin da masana'antar keɓe baya suke fitowa daga katako yana ba su sabis a wani ɓangare na farashin shawarta na.

Gaskiyar ita ce, wannan ba batun masana'antar SEO bane, magana ce ta Google. Ta hanyar auna nauyi mai nauyi a kan bayanan baya, Google ya bugu da kansa ta hanyar ƙaddamar da masana'antar dala biliyan inda ƙwararru zasu iya yin wasa da su cikin sauƙi. Amsar Google na iya zama mafi muni, kodayake. Ta hanyar sauke JC Penney daga cikin alamar hat hating back back, Google ya haifar da masana'antar mugunta, da Kisan Injin Bincike masana'antu.

Wannan masana'anta ce da zata bunƙasa idan Google ya ɗauki wannan hanyar tare da ƙarin kamfanoni a nan gaba. Masana'antun haɗin baya zasu ci gaba da haɓaka - amma wannan lokacin ba zai zama ya sake yin haɗin baya ga rukunin yanar gizonku ba, zai kasance ya bar hanyar spammy, maɓallin backlinks masu wadataccen maɓalli zuwa rukunin abokan fafatawa. Masu ba da shawara na SEO za su yi aiki tuƙuru don kada su bar hanyar da Google za ta iya ɗauka lokacin da take kwastomominsu, amma za su iya fara barin hanyar da za ta bayyana ga masu fafatawa.

Yanzu baƙar fata masu ba da shawara na SEO suna da wani makamin da suke da shi. Yayin aiki don haɓaka darajar abokin cinikin su, zasu iya bin lalata matsayin gasar. Wannan ba alheri bane ga masana'antu.

GABATARWA: SearchDex, kamfanin SEO wanda aka ƙaddamar da binciken kuma daga baya aka kori JC Penney ya ba da sanarwar mai zuwa:

SearchDex bai shiga cikin ba, kuma bai amince da tsarin haɗin da aka ambata a cikin labarin New York Times ba. An gina kamfaninmu a kan mafi girman ƙa'idodin ɗabi'a kuma a kowane lokaci ba mu sanya amfani da makircin haɗi mara kyau ko wasu fasahohin caca cikin shirye-shirye don abokan cinikinmu ba. Dabaru na SEO da SearchDex yayi amfani dasu don duk abokan cinikinmu, na da da na yanzu, sun kasance masu bin ƙa'idodin Webmaster na Google. Sakamakon labarin NYTimes, SearchDex yana tabbatar da cewa duk dabarun da ake amfani dasu don abokan cinikinmu suna ci gaba da bin ƙa'idodin Webmaster na Google. Har ila yau, muna gudanar da bincike na yau da kullun don ƙoƙari don tantance tushe da dalili na hanyoyin haɗin da aka ambata a cikin labarin. - Dave Chaplin, Shugaba

10 Comments

  1. 1

    Shin zaku iya bayanin menene ainihin waɗannan sauran rukunin yanar gizon suka yi cikin laymans?
    Shin kuna cewa dubban shafuka sun haɗu da shafin JC Penney kuma cewa JC Penney sun biya wannan gatan ta hanyar ɓangare na 3?

    Shin wannan ba wani nau'i bane na talla?

    • 2

      Barka dai Robert,

      Haka ne, kun yi daidai. JC Penney (da sani ko ba da sani ba) ya ɗauki hayar kamfanin SEO wanda ya ba su matsayi ta hanyar rarraba hanyoyin haɗin kai - wannan shine rubutun da ke cikin alamar an daidaita shi da kalmomin da zasu jawo hankalin mutane zuwa shafin.

      Doug

      • 3

        Godiya ga bayani. Na kawai je shafin JC Penney. A halin yanzu suna da matsayin shafi na Alexa na # 695 - ba mummunan matsayi ba la'akari da cewa akwai miliyoyin shafukan yanar gizo a duniya duk suna takara don kwayar idanunku. Ni kaina ban ga wata matsala ba ta amfani da SEO don haɗawa da shafuka kamar yadda kuka bayyana shi.

  2. 4

    Dukanmu muna bukatar mu fara yin tsokaci game da abin da ke zuwa.

    Dangane da wancan labarin… Google bai buge JC Penny ba. Sabon
    York Times yayi. Google bai yi komai ba har sai manema labarai sun same shi.

    http://www.nytimes.com/2011/02/13/business/13search.html

    Bambancin shine fewan manyan mukaman PR masu daraja tare da masana'antu
    tunani game da dubban hanyoyin da basu dace ba.

    Abinda yakamata mu damu dashi shine cigaban SEO na gaba.
    Google zaiyi tsokaci akan abubuwan da za'a iya saukarwa kafin su yi nuni
    labarai da bulogi - nan gaba kaɗan.

    • 5

      Joss,

      The New York Times ya fallasa shi, amma har yanzu Google ne ya binne JC Penney da zarar ta sami hujja. Kamar yadda na bayyana a cikin gidan, wannan magana ce mai ban tsoro tunda babu wata hujja da ke alaƙa da backlinks kai tsaye zuwa JC Penney. Wannan yana nufin sauran kamfanonin SEO na iya yin amfani da irin wannan dabarar don lalata suna da darajar masu fafatawa. Ba ku tunanin cewa Sears da sauran kamfanonin da suka sami kansu a matsayin # 1 ba su riga sun sami fa'ida ba?

      Me yasa David Segal, New York Times, suka zaɓi JC Penney? Zai yiwu ya kasance ambaton daga mai fafatawa?

      Doug

  3. 6

    SEA kamar yadda kuka kira shi, ya kasance na ɗan lokaci… Na tuna ana tattauna shi a babban taron SEO a cikin 2008 (ba azaman ingantaccen dabara ba, amma azaman hanyar da aka bi ta hanyar wasa).

  4. 8

    Dabarar ta zama doka kusan a kowane yanki na duniya wannan ana aiwatar dashi don inganta muku kalma a cikin injunan bincike, hanyar haɗin baya tare da maɓallin rubutu na anga daga wasu yankuna hanya ce mai matukar tasiri don gina haɗin kai da haɓaka rukunin yanar gizon ku amma yanzu a koyaushe akwai barazana ga duk wanda yayi SEO don kasuwancin su cewa Google na iya yin komai komai ga kasuwancin su.

  5. 9
  6. 10

    "
    Don kara wulakanta rauni, mai kirkirar su yana sumbatar shafin Google kuma yana daukar rashin gaskiya a masana'antar SEO - duk yayin da yake siyan bayanan baya. ”

    Ina ganin na san wanda kuke magana about

    Babban matsayi.

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