Kowa ya yarda da ko'ina na na'urorin hannu. A cikin kasuwanni da yawa a yau - musamman a cikin ƙasashe masu tasowa - ba haka ba ne kawai hannu na farko amma wayar hannu kawai.
Ga masu kasuwa, cutar ta ƙara haɓaka yunƙurin zuwa dijital a lokaci guda yayin da ikon yin amfani da masu amfani ta hanyar kukis na ɓangare na uku.
Wannan yana nufin tashoshi na wayar hannu kai tsaye yanzu sun fi mahimmanci, kodayake yawancin samfuran har yanzu suna yin layi tare da kamfen ɗin tallan tallace-tallace da ba su dace ba waɗanda ke cike gibin da ke tsakanin al'ada ta kan layi. hannu na farko gabatowa.
Akwai maki masu zafi da yawa, musamman rashin daidaiton ID na mai amfani a kowane dandamali da tashoshi daban-daban. Mai amfani na ƙarshe sau da yawa yana ƙarewa da yawan aika saƙon saƙo, kuma saƙon alamar yana ƙarewa da rashin daidaituwa - ko ɓacewa gaba ɗaya.
Upstream ya inganta ta Shuka dandali na tallata wayar hannu a wani yunkuri na magance wadannan matsalolin. Ya buɗe dandalin kamar yadda cutar ta COVID-19 ta juye duniya tare da sanya haɗin gwiwar dijital ya zama larura maimakon alatu ga yawancin kasuwancin.
To Menene Girma?
Bari mu fara da tushe. Girma shine dandamalin tallan dijital wanda ke bawa ƙungiyoyi damar sadar da haɗin gwiwar abokan ciniki ta tashoshi da yawa, galibi ta hanyar na'urorin hannu, ta amfani da tashoshi kamar gidan yanar gizon wayar hannu, SMS, RCS, sanarwar na'urar da hanyoyin sadarwar zamantakewa. Ana ba da shi azaman dandamalin sabis na kai don sarrafa sarrafa kansa. Koyaya, Upstream shima yana da sadaukarwar sabis ɗin sarrafawa, wanda ke aiki da kyau a cikin yanayin da abokan ciniki ba su da ƙarin bandwidth ko ƙwarewa don gudanar da ƙaƙƙarfan kamfen ɗin tallan dijital.
Dandalin yana nufin ya zama a tsayawa-tsayayya guda-daya ga alamu. Yana haɗa haɗin ƙirƙira abun ciki, sarrafa kansa na yaƙin neman zaɓe, nazari, fahimtar masu sauraro, rigakafin zamba da ikon sarrafa tashoshi zuwa dandamali ɗaya.
- Mataki na farko shine halitta ta hanyar Kamfen Studio inda abokan ciniki zasu iya ƙirƙirar sauye-sauye, tafiye-tafiyen tashoshi da yawa, ba tare da kowace gogewa ba. Ƙwarewa ce mai saurin fahimta, ta yin amfani da ja da sauke don ginawa, gyarawa da samfoti kowane ƙwarewar mai amfani.
- Na gaba ya zo ma'auni. The Marketing Automation kayan aiki yana ba ƙungiyoyi damar sarrafa ayyukan tallace-tallace ta kowane abokin ciniki don cimma hanyoyin siye na musamman, ta yadda tallace-tallace a sikelin na iya jin dacewa, mahallin-sane da na sirri.
- The Gudanar da Masu sauraro yana ba da damar kasuwanci don samowa, sarrafa, ayyana, tantancewa da kunna bayanan abokin ciniki don ƙarin ingantaccen aiwatar da kamfen wanda ya wuce tsarin bayanan asali don a iya raba kasafin kuɗi mafi kyau.
- Kuma a can akwai Hankali da Bincike fasali, wanda ke zama kashin baya na dandalin Shuka. Ta hanyar sanya ɗimbin bayanai don aiki, 'yan kasuwa za su iya haɓaka kamfen don ƙara inganta su cikin lokaci ta hanyar tattara bayanai kan aiki, haɗin gwiwa, ƙwaƙƙwalwa, kudaden shiga da ƙari.
Kariya daga zamba ta zo ta hanyar Secure-D, fasalin hana zamba na Upstream, wanda ke ba da kariya daga zamba ta amfani da ginanniyar toshe tallace-tallacen tsinkaya, toshe dabi'u, tsari na share caji, sanarwar na'urar da ta kamu da cutar, daidaitawa, binciken abin da ya faru da amintaccen dubawa.
Haka abin ya daidaita. Yanzu bari mu kalli yadda ake amfani da dandamali ta hanyar masu tunani na gaba.
Tare da raguwar kukis na ɓangare na uku da ƙarfi a sararin sama, sanannen alamar giya yana buƙatar fara kulla alaƙa kai tsaye tare da abokan ciniki a ɗayan manyan kasuwanninta - Brazil. A cikin fuskantar irin wannan canjin alamar ta so ta fara gina arsenal na farkon-jam'iyyar bayanai, don haka zai iya haɓaka hanyar da ta fi dacewa ta jawo masu sauraro da inganta sababbin tayi - kuma mafi kyawun rarraba kasafin kuɗin tallace-tallace.
Ta amfani da Shuka dandamali, alamar ta sami damar shiga tushen masu biyan kuɗi na babban ma'aikacin wayar hannu na Brazil - yana ba da 50MB na bayanan wayar hannu kyauta don musayar bayanansu. A cikin mako guda, ya samar da jagororin sama da 100,000. Wannan ya ba shi babban buƙatun da zai iya shiga tare da aika tallace-tallace da sabunta yuwuwar kasuwancin sa a yankin.
Wani abokin ciniki, babban ma'aikacin sadarwa na Afirka ta Kudu, yana buƙatar haɓaka ingantaccen ɗaukar sabis ɗin kiɗan sa a cikin kasuwar gida. Koyaya, ma'aikacin yana fuskantar sayayyar abokin ciniki da batutuwan samun kuɗi saboda kamfen ɗin tallan da ya gabata bai yi kyau ba. Tsawon lokaci, yana buƙatar sabon sabis ɗin don yin gasa kai-da-kai tare da Spotify da Apple Music kuma ya zama babban zaɓin sabis na yawo na kiɗa a Afirka ta Kudu.
A cikin farkon watanni uku na kamfen, ma'aikacin ya ga haɓakar 4x mai ban mamaki a cikin tushen mai amfani da sabis na yawo na kiɗan sa. A tsawon watanni 8 na yakin neman zabe, kusan miliyan 2 (miliyan 1.8) an kai sabbin masu biyan kuɗi zuwa sabis. A cikin watanni 8 kawai, alamar ta canza babban inganci - amma rashin aiki - sabis na dijital zuwa tushen tushen kudaden shiga maimaituwa da jagoran kasuwa a sararin samaniya.
A taƙaice, manufar girma ita ce sake yin tallace-tallacen wayar hannu mai girma, samar da masu amfani da mafi girman yuwuwar tafiye-tafiyen abokin ciniki, wanda aka keɓance da halayensu da buƙatun su, yana kawo ingantaccen tallan zuwa sabbin matakan kasuwanci gaba ɗaya. An tabbatar da dandamali don samar da 3x farashin tattaunawa da 2x ƙimar haɗin gwiwa idan aka kwatanta da kamfen na dijital na gargajiya, tare da cikakkiyar buƙatar saka hannun jari na gaba.
Anyi wannan tallan wayar hannu daidai.
Game da Upstream
Upstream shine babban kamfani na fasaha a fagen tallan wayar hannu a cikin mafi mahimmancin kasuwanni masu tasowa a duniya. Dandali mai sarrafa kansa ta wayar hannu, Girma, na musamman a cikin nau'in sa, yana haɗa sabbin abubuwa a fagen sarrafa kansa na tallace-tallace da bayanai, tsaro daga zamba ta tallan kan layi, da sadarwar dijital ta tashoshi da yawa da nufin ƙirƙirar keɓaɓɓen gogewa ga masu amfani da ƙarshen. Tare da nasarar kamfen ɗin tallan wayar hannu sama da 4,000, ƙungiyar Upstream tana taimaka wa abokan cinikinta, manyan kamfanoni a duniya, sadarwa yadda yakamata tare da abokan cinikin su, haɓaka tallace-tallace na dijital da haɓaka kudaden shiga. Abubuwan da ke sama suna nufin masu amfani da biliyan 1.2 a cikin ƙasashe sama da 45 a Latin Amurka, Afirka, Gabas ta Tsakiya da kudu maso gabashin Asiya.
