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Jerin Duk samfuran Kasuwanci na 2023

Salesforce ya ci gaba da jagorantar SaaS masana'antu tare da mafitacin kasuwancin sa saboda tushen girgije ne, ana iya daidaita su, mai wadatar fasali, haɗaka, amintattu, da daidaitawa. Yayin da muke tattaunawa kan dandamali tare da masu sa ido da abokan cinikinmu, muna kwatanta Salesforce da siyan motar tsere tare da motar haja. Ba shine mafi kyawun mafita ga kowane kamfani ba, amma yana da ban mamaki ga kowane tsari, ƙungiya, da masana'antu.

Tare da sauran aikace-aikacen da ba na kan layi ba, yawanci dole ne mu yi aiki a cikin iyakokin dandamali. Wannan ba korafi ba ne, kawai abin dubawa. Ga kamfanoni da yawa, za a iya aiwatar da madadin mafita a cikin ƙasan lokaci, tare da ƙarancin farashi, kuma tare da ƙarancin horo. Siyan motar tsere na buƙatar dukan ƙungiyar don keɓancewa, tuƙi, da kula da abin hawa. Ana yin watsi da wannan sau da yawa a cikin aiwatarwa don ƙungiyoyi… ko kuma an manta da shi a cikin tsarin tallace-tallace.

Sakamakon haka, akwai halayen masu ƙarfi ga Salesforce a kasuwa… wasu mutane sun yi imanin yana da wahala, tsada, kuma baya aiki kamar yadda aka zata. Wasu suna son shi kuma sun gina sana'o'i masu nasara tare da aiwatar da shi ba tare da wata matsala ba cikin kowane fanni na ƙungiyarsu. A matsayin kamfanin tuntuɓar mai aiki da Salesforce shekaru da yawa, muna ganin bangarorin biyu. Sau da yawa ana kawo mu don taimaka wa kamfanoni masu takaici su juya dawowar su kan saka hannun jarin fasaha (ROTI) don Salesforce. Burinmu kawai a kawo mu kafin shawarar sayan don saita sahihan tsammanin ga abokin ciniki akan albarkatu, lokutan lokaci, fifiko, da tsammanin.

Tallace-tallacen Salesforce da Tsarin Abokin Hulɗa

Makullin nasarar Salesforce shine tallace-tallace da tsarin abokin tarayya. Lokacin da kamfani ya ba da lasisi ɗaya daga cikin samfuran Salesforce, wakilin tallace-tallace yawanci yana gabatar da abokin tarayya ko abokan haɗin gwiwa waɗanda kuma zasu iya ba da sabis na aiwatarwa. Wannan haɗin kai tsakanin Saleforce da abokan aikinsa ba na musamman ba ne a kasuwa, amma kuma yana iya gabatar da wasu ƙalubale.

Ana sanya matsin lamba da tsammanin da yawa a kan abokin tarayya don tallafawa tsarin tallace-tallace, fadada dangantakar Salesforce, da kuma taimakawa wakilin tallace-tallace ya hadu ko wuce adadin su. Zan ƙarfafa ku don neman abokin tarayya wanda ba a gani ga Salesforce, saboda za su nemi mafi kyawun ku maimakon.

Muna aiki tare da haɗin gwiwa don tabbatar da nasarar abokan cinikinmu… kuma ba mu dogara ga Salesforce don jagoranmu da abokan cinikinmu ba. Ina so in bayyana cewa ba na sukar duk Salesforce ko abokan aikin sa ba - suna da wasu keɓaɓɓun mutane da ƙwararrun abokan hulɗa. Ina kawai samar da ingantaccen tsari don tabbatar da dawowar ku kan saka hannun jari tare da Salesforce.

Salesforce Samfurin shimfidar wuri

Wataƙila mafi kyawun albarkatun mai zaman kansa akan gidan yanar gizo don bayanin Salesforce shine Salesforce Ben. Gidan yanar gizon su yana ba ku sabuntawa kan yadda ake samun babban koma baya kuma kuyi amfani da mafi kyawun dandamali na Salesforce. A bara, sun ba da wannan bayanan bayanan da ke tsara tsararrun samfuran girma.

Wani abin lura… a matsayin kamfani na kasuwanci, Salesforce yana ci gaba da sake suna, yana yin ritaya, saye, da haɗa sabbin kayayyaki da dandamali. Wannan kari ne ga AppExchange.

AppExchange kasuwa ce inda kasuwanci za su iya siya, siyarwa, da keɓance aikace-aikacen Salesforce. Ita ce babbar kasuwar gajimare ta kasuwanci a duniya, tare da sama da aikace-aikacen 7,000. Aikace-aikace akan AppExchange na iya taimakawa kasuwanci da ayyuka da yawa, gami da:

  • Sales: Haɓaka haɓakar tallace-tallace, rufe ƙarin yarjejeniyoyi, da sarrafa jagora.
  • Marketing: Samar da jagorori, haɓaka buƙatu, da isar da keɓaɓɓen kamfen ɗin tallace-tallace.
  • Abokin ciniki: Samar da kyakkyawan sabis na abokin ciniki, warware batutuwa, da bayar da tallafi.
  • Ayyuka: Gudanar da ayyuka ta atomatik, haɓaka aiki, da yanke shawara mafi kyau.

Abokan haɗin gwiwa da yawa sun haɓaka ƙa'idodin AppExchange, gami da Salesforce, dillalan software masu zaman kansu (ISVs), da masu amfani da Salesforce. Ana iya siyan aikace-aikace ko hayar da kuma keɓance su don biyan takamaiman buƙatun kasuwanci.

Jerin samfuran Salesforce

Kayayyakin Salesforce don Talla da Talla:

  • Cloud Cloud: Farashin Salesforce CRM samfurin, wanda aka ƙera don haɓaka sake zagayowar tallace-tallace da sarrafa jagora, dama, da tsinkaya.
  • Farashin CPQ & Biyan Kuɗi: Yana ba da damar masu amfani da tallace-tallace don ƙirƙirar ingantattun ƙididdiga masu ƙima tare da ƙayyadaddun tsarin samfuri kuma suna sarrafa lissafin kuɗi da gano kudaden shiga. Ya haɗa duka CLM damar.
  • Cloud Marketing: Dandali na dijital don sarrafa sarrafa kansa a cikin tashoshi daban-daban kamar imel, kafofin watsa labarun, aikace-aikacen hannu, da gidajen yanar gizo.
  • Tallace-tallacen Cloud Account Haɗin kai (Pardot): Maganin tallan B2B a cikin Kasuwancin Kasuwanci, mai da hankali kan tallan imel, ci gaba da ba da rahoto.
  • Slack: Aikace-aikacen aika saƙo don kasuwancin da ke ba da damar sadarwa kai tsaye da haɗin gwiwa tsakanin ƙungiyoyi da tashoshi.
  • Studio na zamantakewa: Sarrafa, tsarawa, ƙirƙira, da saka idanu kan posts. Kuna iya tsara posts ta alama, yanki, ko ƙungiyoyi da mutane da yawa a cikin haɗin kai. Social Studio yana ba da ƙwaƙƙwaran wallafe-wallafe da haɗin kai.
  • Kwarewa Cloud: Taimakawa ƙirƙirar hanyoyin shiga, wuraren taro, gidajen yanar gizo, da cibiyoyin taimako don abokan ciniki, abokan hulɗa, da ma'aikata don yin hulɗa tare da kasuwancin ku.
  • Kasuwancin Kasuwanci: Yana ba dillalai damar ƙirƙirar ƙwarewar siyayya ta kan layi ta duniya tare da shirye-shiryen wayar hannu da haɗin kai tare da sauran samfuran Salesforce.
  • Safiyo: Yana ba da damar ƙirƙirar binciken da za a iya aikawa daga Salesforce kuma yana ɗaukar martani don bincike.
  • Gudanar da Aminci: Taimaka wa kasuwanci ginawa da sarrafa shirye-shiryen aminci a ma'auni, gami da ƙwararrun mambobi da maki-kowa-saye.

Kayayyakin Salesforce don Sabis na Abokin Ciniki:

  • Cloud Cloud: Dandalin CRM don ƙungiyoyin tallafin abokin ciniki, sauƙaƙe sadarwar abokin ciniki ta imel, taɗi kai tsaye, ko waya da warware matsalolinsu.
  • Sabis na Fili: Yana ba da kayan aikin sarrafa ma'aikata don cikakkiyar gudanarwar sabis na filin, gami da jadawalin alƙawari, aikawa, da tallafin aikace-aikacen wayar hannu.
  • Haɗin Dijital: Haɓaka Cloud Cloud tare da damar haɗin kai na dijital kamar su chatbots, saƙon, da haɗin gwiwar kafofin watsa labarun.
  • Sabis na Cloud Voice: Haɗa tsarin wayar tarho tare da Sabis ɗin Sabis don ayyukan cibiyar kira mara kyau da yawan aikin wakili.
  • Binciken Rayuwar Abokin Ciniki: Yana ba da haske da nazari don hulɗar tallafin abokin ciniki don haɓaka ƙwarewar abokin ciniki da aikin wakili.
  • Kunshin Amsa Tambayoyi na Salesforce: Yana haɓaka iyawar Bincike tare da ƙarin fasalulluka don nazari da aiki akan ra'ayin abokin ciniki.

Kayayyakin Salesforce don Bincike da Gudanar da Bayanai:

  • Cloud Cloud: Yana ba da ƙididdiga na ci gaba da iya gani na bayanai a cikin dandamali na Salesforce, haɓaka Salesforce da tushen bayanan waje.
  • Hukumar: Ilimin kasuwanci mai ƙarfi (BI) da kayan aikin bincike na bayanai wanda ke ba masu amfani damar haɗawa, hangen nesa, da kuma nazarin bayanai daga tushe da yawa.
  • Tallace-tallacen Cloud Intelligence: Haɓaka bayanan tallace-tallace daga dandamali daban-daban don samar da cikakken rahoto, aunawa, da haɓakawa.
  • Binciken Einstein: Ƙirƙirar ƙididdigar AI-kore da tsinkayen tsinkaya a cikin Cloudsforce daban-daban, yana ba da damar yanke shawara na tushen bayanai.
  • Gano Bayanan Einstein: Yana amfani da AI don ganowa da kare mahimman bayanai a cikin ƙungiyar Salesforce.

Kayayyakin Salesforce don Haɗin kai da haɓakawa:

  • Platform Salesforce: Tushen tushen don keɓancewa da gina ƙa'idodi a saman samfuran Salesforce, tare da fasali kamar abubuwan al'ada, aiki da kai, da keɓancewar UI.
  • Hyperforce: Yana ba da damar adana bayanan Salesforce a cikin gajimare na jama'a kamar AWS, Google Cloud, da Azure don ingantaccen tsaro, yarda, da daidaitawa.
  • Heroku: Dandalin gajimare don gina ƙa'idodin fuskantar abokin ciniki waɗanda ke haɗawa da bayanan Salesforce ta amfani da mahaɗan da aka riga aka gina.
  • MuleSoft: Yana ba da damar haɗin kai tare da tsarin tsarin da aikace-aikace masu yawa ta amfani da masu haɗin da aka riga aka gina da kayan aikin sarrafa API.
  • Salesforce MuleSoft Composer: Sigar MuleSoft mara nauyi wanda aka ƙera don masu gudanarwa na Salesforce don sarrafa haɗin API da haɗin kai tsakanin Salesforce.

Salesforce Products don Takamaiman Magani-Masana'antu:

  • Cloud masana'antu: Takamaiman mafita na masana'antu waɗanda aka keɓance don sabis na kuɗi, kiwon lafiya, da ɓangaren jama'a, suna ba da ayyukan CRM na musamman.
  • Wuri: Takamaiman gajimare da Salesforce ya samu, yana ba da mafita ga sassa kamar sadarwa, kafofin watsa labarai, da inshora.

Kayayyakin Salesforce don Hankali na Artificial da Koyo:

  • Einstein: Salesforce's AI Layer wanda aka saka a cikin Salesforce Clouds, yana bayarwa AI-abubuwan da aka yi amfani da su kamar ci gaban dama da shawarwari na musamman.
  • Einstein GPT: yana haifar da keɓaɓɓen abun ciki a duk kowane girgije na Salesforce tare da AI mai haɓakawa, yana sa kowane ma'aikaci ya zama mai fa'ida da ƙwarewar kowane abokin ciniki mafi kyau.
  • myTrailhead: Dandali wanda ke ba ƙungiyoyi damar ƙaddamar da wani tsari na musamman na dandalin koyo na kyauta na Salesforce, Trailhead, don horar da ma'aikata da ƙwarewa.
  • Tambaya: Dandalin haɗin gwiwa wanda ya haɗu da sarrafa kalmomi da kayan aikin maƙunsar bayanai tare da fasalin haɗin gwiwar lokaci-lokaci.

Sauran Kayayyakin Salesforce:

  • Garkuwa: Yana haɓaka tsaro da yarda ga samfuran Salesforce tare da fasalulluka kamar ɓoyayyen dandamali, sa ido kan abubuwan da suka faru, hanyar tantance filin, da kariyar bayanai.
  • Aiki.com: Yana taimaka wa kamfanoni su sake buɗe ofisoshi lafiya tare da fasali kamar sa ido kan lafiyar ma'aikaci, sarrafa motsi, da gano tuntuɓar juna.
  • Net Zero Cloud: Kayan aiki na lissafin carbon wanda ke bawa kamfanoni damar aunawa da ɗaukar alhakin sawun carbon ɗin su.
  • NFT Cloud: Dandalin Salesforce don ƙirƙira, siyarwa, da sarrafa alamun da ba su da ƙarfi (Farashin NFT) don haɗa abokan ciniki da yin amfani da kadarorin dijital.

Yana da mahimmanci a lura cewa Salesforce yana da yawa APIs ba da damar kusan kowane mai haɓakawa, ƙungiya, ko dandamali don haɗa kusan kowane samfur ko fasali a cikin samfurin Salesforce tare da tsarin su. Miliyoyin haɗe-haɗe na al'ada da samfuran ɓangare na uku masu goyan baya da kyau a wajen yanayin yanayin Salesforce suna da ƙarfi da araha madadin samfuran Salesforce da hanyoyin AppExchange.

Kuna buƙatar Taimako tare da Salesforce?

Ko kuna neman haɓaka haɗin kai mai ƙima, buƙatar haɗin kai na al'ada, ko kuna fatan haɓaka dawowar ku akan saka hannun jari na Salesforce… zamu iya taimakawa!

Jagorancin Abokin Hulɗa
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Douglas Karr

Douglas Karr shine CMO Bude INSIGHTS kuma wanda ya kafa Martech Zone. Douglas ya taimaka da yawa na nasara MarTech farawa, ya taimaka a cikin ƙwazo na sama da $5 biliyan a Martech saye da zuba jari, kuma ya ci gaba da taimaka wa kamfanoni wajen aiwatar da sarrafa sarrafa tallace-tallace da dabarun talla. Douglas ƙwararren ƙwararren dijital ne na duniya kuma ƙwararren MarTech kuma mai magana. Douglas kuma marubuci ne da aka buga na jagorar Dummie da kuma littafin jagoranci na kasuwanci.

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