SaaS Yana Sauyawa don Bayar da Bayanai a Matsayin Sabis

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Makonni biyu da suka gabata, Naji daɗin sauraron ExactTarget Chief of Operations, Scott McCorkle, yana magana da juyin halittar dandamalin su. Na rubuta a baya cewa na yi imani Masu Ba da sabis na Imel sun tsallake kifin shark - kuma ya bayyana ESPs masu tunanin gaba sun riga sun lura.

Scott yayi magana da burin ExactTarget na kasancewa Cibiyar Talla ga kamfanoni. Maimakon zama kawai injin aikawa don imel, ExactTarget yana turawa don zama bayanan rikodin don yawancin abokan cinikinta tare da waɗannan manufofin masu zuwa:

  1. Tattara bayanan bayanai da kuma isa garesu - ta hanyar cikakken API, fadada bayanai masu karfi da amintattu, ingantattun kayan more rayuwa, yana yiwuwa yanzu ga kamfanoni su dauki bakuncin kuma suyi amfani da ExactTarget azaman amintaccen, madogara mai dacewa don adana bayanan abokan cinikin su.
  2. Dokoki don dacewa - saboda ExactTarget yana isar da saƙonni ta hanyar imel, murya, SMS da kafofin watsa labarun, ana iya kama bayanan ɗabi'a, adana shi da kuma amfani da shi don inganta dacewar saƙon ga waɗancan abokan cinikin.
  3. Isar da Sadarwa - ExactTarget yana da tsarin fitar da wasiƙa mafi sauri a cikin masana'antar kuma samfurin su na OEM yana fashewa saboda aikin tsarin. Ara cikin wannan shine Murya, SMS kuma, bayan sayan CoTweet, watakila saƙon saƙo na kafofin watsa labarun.
  4. Asureauna akan Duk - ExactTarget yana neman kammala da'irar ta hanyar samar da ma'auni mai ƙarfi akan duk hanyoyin sadarwa.

Adana bayanai da yawa ana ganin su na halitta don Software azaman Sabis Gudanar da Abokin Ciniki na Abokin Ciniki (CRM) ayyuka, amma sauran masana'antu yanzu suna motsawa ta wannan hanyar. Mai ba da nazari, Webtrends, ya ƙaddamar da su Baƙon Bayanan Mart, yana ba da izini don jan hankali da kuma rarrabuwa wanda aka gina kai tsaye a cikin samfurin. Webtrends yana da REST mafi inganci API kuma, haɗe tare da injin Injin Analytics, mai ba da damar tattara bayanan abokin cinikinku tare da Webtrends yana ba wa 'yan kasuwa masu ƙwarewa dama wasu kayan aiki masu ƙarfi don yin niyya da auna hanyoyin sadarwa.

Bayanan Bayanai a matsayin Sabis wanda aka ƙaddamar shekaru biyu da suka gabata tare da masu samarwa kamar Amazon da Google suna ba da sauƙin bayanai masu dangantaka waɗanda aka shirya cikin gajimare. Hakan yana da kyau kuma mai kyau, amma ba tare da aikace-aikacen don amfani da wannan bayanan ba, masana'antar da gaske ba ta sami tallafi kamar haka ba mutane sunyi tsammanin hakan zai faru. Amfanin da kamfanoni kamar ExactTarget da Webtrends suke dashi shine cewa sun tabbatar da sadarwa kuma analytics kayayyakin da suke a wuri a kan da DaaS.

Kodayake duk waɗannan masu ba da sabis suna da haɗin kai tare da juna, da alama da yawa za su yi takara don zama tushen asalin bayanan abokin ciniki. Kasuwancin Ecommerce, CRM, Imel da kuma masu samarda nazari duk zasu matsa don zama rumbun adana bayanai kuma nan bada jimawa ba duk zasu bada ayyuka don adana bayananku, samarda sako mai karfi da analytics don bayananku. Wanda ya mallaki bayanan ya mallaki abokin harka - haka SaaS masu ba da sabis don turawa don zama Database azaman Mai ba da sabis zai fashe a cikin shekara mai zuwa. Wannan babbar dabara ce ga masu ba da sabis na SaaS tun ƙaura ko barin mai ba ku damar zama da wahala sosai da zarar sun tattara bayananku!

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